GIIR Inc
HS Ad Inc., together with its subsidiaries, operates as an advertising and marketing communications company in Korea and internationally. The company was formerly known as GIIR Inc. and changed its name to HS Ad Inc. in July 2023. The company was founded in 1962 and is headquartered in Seoul, South Korea.
GIIR Inc - Asset Resilience Ratio
GIIR Inc (035000) has an Asset Resilience Ratio of 0.35% as of September 2025. The Asset Resilience Ratio measures the percentage of a company's total assets that are held in liquid form (cash and short-term investments). This metric indicates how well-positioned the company is to handle unexpected financial challenges, economic downturns, or strategic opportunities without requiring external financing.
Liquid Assets
Total Assets
Resilience Assessment
Asset Resilience Ratio Trend (2004–2024)
This chart shows how GIIR Inc's Asset Resilience Ratio has changed over time. Compare with other companies' asset resilience ratios.
Liquid Assets Composition Over Time
This chart breaks down GIIR Inc's liquid assets into cash & equivalents and short-term investments, showing how the composition has evolved over time.
Current Liquid Assets Breakdown
| Component | Amount | % of Total Assets |
|---|---|---|
| Cash & Equivalents | ₩0.00 | 0% |
| Short-term Investments | ₩1.64 Billion | 0.35% |
| Total Liquid Assets | ₩1.64 Billion | 0.35% |
Asset Resilience Insights
- Limited Liquidity: GIIR Inc maintains only 0.35% of assets in liquid form.
- This low level may indicate efficient asset utilization but could pose risks during economic downturns.
- The company has significant short-term investments, indicating active treasury management.
GIIR Inc Industry Peers by Asset Resilience Ratio
Compare GIIR Inc's asset resilience ratio with other companies in the same industry.
| Company | Industry | Asset Resilience Ratio |
|---|---|---|
|
Genimous Technology Co Ltd
SHE:000676 |
Advertising Agencies | 9.91% |
|
PUC Bhd
KLSE:0007 |
Advertising Agencies | 0.02% |
|
Hunan TV & Broadcast Intermediary Co Ltd
SHE:000917 |
Advertising Agencies | 10.98% |
|
Focus Media Information Technology Co Ltd
SHE:002027 |
Advertising Agencies | 8.42% |
|
NanJi ECommerce Co Ltd
SHE:002127 |
Advertising Agencies | 20.01% |
|
Leo Group Co Ltd
SHE:002131 |
Advertising Agencies | 20.33% |
|
Foshan Saturday Shoes Co Ltd
SHE:002291 |
Advertising Agencies | 0.00% |
|
Guangdong Advertising Co Ltd
SHE:002400 |
Advertising Agencies | 0.24% |
Annual Asset Resilience Ratio for GIIR Inc (2004–2024)
The table below shows the annual Asset Resilience Ratio data for GIIR Inc.
| Year | Asset Resilience Ratio (%) | Liquid Assets | Total Assets | Change |
|---|---|---|---|---|
| 2024-12-31 | 4.08% | ₩22.58 Billion | ₩553.07 Billion | +2.49pp |
| 2023-12-31 | 1.59% | ₩8.72 Billion | ₩547.77 Billion | -2.39pp |
| 2022-12-31 | 3.98% | ₩21.69 Billion | ₩544.79 Billion | -0.16pp |
| 2021-12-31 | 4.14% | ₩23.40 Billion | ₩564.90 Billion | -1.26pp |
| 2020-12-31 | 5.40% | ₩28.65 Billion | ₩530.37 Billion | -3.11pp |
| 2019-12-31 | 8.51% | ₩42.88 Billion | ₩503.69 Billion | -0.60pp |
| 2018-12-31 | 9.11% | ₩57.66 Billion | ₩632.83 Billion | -1.12pp |
| 2017-12-31 | 10.23% | ₩60.46 Billion | ₩591.07 Billion | +0.80pp |
| 2016-12-31 | 9.43% | ₩47.83 Billion | ₩507.06 Billion | +1.98pp |
| 2015-12-31 | 7.46% | ₩36.00 Billion | ₩482.84 Billion | -1.33pp |
| 2014-12-31 | 8.78% | ₩35.00 Billion | ₩398.44 Billion | -3.31pp |
| 2013-12-31 | 12.09% | ₩49.39 Billion | ₩408.53 Billion | -3.59pp |
| 2012-12-31 | 15.68% | ₩57.07 Billion | ₩363.91 Billion | +1.19pp |
| 2011-12-31 | 14.49% | ₩53.15 Billion | ₩366.69 Billion | -2.13pp |
| 2010-12-31 | 16.63% | ₩52.91 Billion | ₩318.19 Billion | +0.85pp |
| 2009-12-31 | 15.78% | ₩43.74 Billion | ₩277.17 Billion | -1.02pp |
| 2008-12-31 | 16.81% | ₩48.70 Billion | ₩289.75 Billion | +6.17pp |
| 2007-12-31 | 10.63% | ₩33.29 Billion | ₩313.04 Billion | +1.68pp |
| 2006-12-31 | 8.95% | ₩30.03 Billion | ₩335.51 Billion | +0.69pp |
| 2005-12-31 | 8.26% | ₩27.16 Billion | ₩328.79 Billion | -9.25pp |
| 2004-12-31 | 17.51% | ₩51.09 Billion | ₩291.79 Billion | -- |