PlayD Co. Ltd

KQ:237820 Korea Advertising Agencies
Market Cap
$39.77 Million
₩58.24 Billion KRW
Market Cap Rank
#22336 Global
#1131 in Korea
Share Price
₩4540.00
Change (1 day)
+0.11%
52-Week Range
₩3900.00 - ₩5690.00
All Time High
₩13050.00
About

PlayD Co., Ltd. provides marketing solutions in South Korea. The company offers services for campaign strategy, media strategy, and creative content. It also provides AI-based automatic optimization recommendations, marketing data, media integration and customized analysis, advertising cost monitoring, feed play, and AI creation and editing services. The company was founded in 2000 and is based i… Read more

PlayD Co. Ltd - Asset Resilience Ratio

Latest as of September 2025: 22.52%

PlayD Co. Ltd (237820) has an Asset Resilience Ratio of 22.52% as of September 2025. The Asset Resilience Ratio measures the percentage of a company's total assets that are held in liquid form (cash and short-term investments). This metric indicates how well-positioned the company is to handle unexpected financial challenges, economic downturns, or strategic opportunities without requiring external financing.

Liquid Assets
₩31.53 Billion
Cash + Short-term Investments
Total Assets
₩140.03 Billion
All company assets
Resilience Assessment
Good
Financial Resilience Level

Asset Resilience Ratio Trend (2018–2024)

This chart shows how PlayD Co. Ltd's Asset Resilience Ratio has changed over time. Compare with other companies' asset resilience ratios.

Liquid Assets Composition Over Time

This chart breaks down PlayD Co. Ltd's liquid assets into cash & equivalents and short-term investments, showing how the composition has evolved over time.

Current Liquid Assets Breakdown

Component Amount % of Total Assets
Cash & Equivalents ₩0.00 0%
Short-term Investments ₩31.53 Billion 22.52%
Total Liquid Assets ₩31.53 Billion 22.52%

Asset Resilience Insights

  • Good Liquidity Position: PlayD Co. Ltd maintains a healthy 22.52% of assets in liquid form.
  • This level provides good financial flexibility while maintaining productive asset deployment.
  • The company has significant short-term investments, indicating active treasury management.

PlayD Co. Ltd Industry Peers by Asset Resilience Ratio

Compare PlayD Co. Ltd's asset resilience ratio with other companies in the same industry.

Company Industry Asset Resilience Ratio
Genimous Technology Co Ltd
SHE:000676
Advertising Agencies 9.91%
PUC Bhd
KLSE:0007
Advertising Agencies 0.02%
Hunan TV & Broadcast Intermediary Co Ltd
SHE:000917
Advertising Agencies 10.98%
Focus Media Information Technology Co Ltd
SHE:002027
Advertising Agencies 8.42%
NanJi ECommerce Co Ltd
SHE:002127
Advertising Agencies 20.01%
Leo Group Co Ltd
SHE:002131
Advertising Agencies 20.33%
Foshan Saturday Shoes Co Ltd
SHE:002291
Advertising Agencies 0.00%
Guangdong Advertising Co Ltd
SHE:002400
Advertising Agencies 0.24%

Annual Asset Resilience Ratio for PlayD Co. Ltd (2018–2024)

The table below shows the annual Asset Resilience Ratio data for PlayD Co. Ltd.

Year Asset Resilience Ratio (%) Liquid Assets Total Assets Change
2024-12-31 37.39% ₩50.36 Billion ₩134.69 Billion +6.60pp
2023-12-31 30.79% ₩41.73 Billion ₩135.53 Billion +12.99pp
2022-12-31 17.80% ₩28.95 Billion ₩162.64 Billion -1.90pp
2021-12-31 19.70% ₩27.94 Billion ₩141.80 Billion -16.70pp
2020-12-31 36.40% ₩43.64 Billion ₩119.88 Billion +19.72pp
2019-12-31 16.68% ₩16.23 Billion ₩97.30 Billion +1.54pp
2018-12-31 15.14% ₩13.63 Billion ₩90.01 Billion --
pp = percentage points