DataDot Technology Limited, together with its subsidiaries, manufactures and distributes asset identification, management, protection, and authentication solutions in Australia, Europe, and internationally. The company operates through three segments: OEMs and Distributors, Data TraceID, and Direct Business and Consumer Sales. It offers DataDotDNA polymer and metallic microdots; Property Vault, a comprehensive asset management database delivering service solutions to combat theft; and DataTraceID authentication solutions that provides brand protection technologies and services. The company also provides theft deterrence solutions to combat asset and equipment theft; and authentication solutions for liability reduction, warranty claims, counterfeit detection, track and trace, grey market/diversion, supply chain management, enhanced packaging, retail loss prevention, credentials/ID cards, and document security. In addition, it offers DataDotDNA National Register, a law enforcement solution that allows customers to verify the original owner of assets protected by DataDotDNA. The company sells its products to governments, police, insurance, and other companies within the automotive industry through a network of distributors. It sells directly to business and consumers through online, retail, and dealers. The company was incorporated in 2000 and is based in Brookvale, Australia.