Shaniv Paper Industry Ltd engages in the manufacture and marketing of paper, cleaning, automotive, and personal care products in Israel and internationally. The company offers toilet paper, kitchen towels, handkerchiefs, and napkins, as well as a new line for the institutional market. It also produces and imports aluminum foils and molds, nylon products, packaging, and various paper products. In addition, the company develops, manufactures, and markets cleaning products, including cleaning agents, products for fabrics and carpets care, fragrances and air purifiers, and products for renovation and home maintenance, insecticides, and pests under the Touch, TNX, and Magic brand names; and car products comprising car fragrances, cleaning products, puncture repair products, oils and additives, industrial aids, auxiliary materials for professionals, hand cleaning creams, maintenance sprays, and others under the Maxol-Max brand. Further, it manufactures and markets personal care products and cosmetics under the Novo brand name, such as face and body care creams, oils, perfume, hair care products, deodorants, and spa products; and offers shampoos and hair nutrients, as well as body lotions under the MB Mickey Buganim brand. Additionally, the company offers technical/contracting services under the MD Clean brand; beauty care products under the BABE brand; ecological products under the Touch Green Care brand name; and professional products under the Touch Professional Company brand. It serves home, personal care, automotive sector, and institutional markets. Shaniv Paper Industry Ltd was incorporated in 1988 and is based in Ofakim, Israel.