MIXI, Inc. engages in the sports, digital entertainment, lifestyle, and investment businesses in Japan. It offers TIPSTAR, a service that offers online betting tickets and live broadcasts; Fansta, a service for finding sports bars; keitan, an auto race app; Chariloto, a site to sell Keirin and auto race betting tickets; Chiba Jets Funabashi, a professional basketball team in the B.LEAGUE; F.C.Tokyo, a Japan professional football league club team; netkeiba.com, a horse racing media; Weekly Baseball Online, a baseball information site; and netkeirin that provides various content. The company also offers MIXI M, a platform to integrate personal and payment information, and assets; Monster Strike, Monster Strike Stadium, Kotodaman, and MSonic; MONSTORE, the monster strike online store; MIXI_ANIME and Monstore, an online store; PROMARE, and Pandora and Akubi, an animated movie; Fight League: Gear Gadget Generator, an animated series; and XPICE, a short animation. In addition, it provides mixi, a social networking service that offers space for friendly communication; minimo, a salon artist booking app; FamilyAlbum, a family photo and video sharing app; mixi2, a social network to share the moment and come together; and OKURU, a photo gift service. The company was formerly known as eMecury Co., Ltd. and changed its name to MIXI, Inc. in February 2006. MIXI, Inc. was founded in 1997 and is headquartered in Tokyo, Japan.