Amplitude, Inc., together with its subsidiaries, provides an AI analytics platform that helps analyze customer behavior within digital products in the United States and internationally. It offers Amplitude Analytics, which provides real-time insights into user behavior; Amplitude Session Replay, a tool that offers a qualitative perspective by reconstructing user journeys; Amplitude Feature Experimentation, which enables product, data, and engineering teams to build experiments; Amplitude Web Experimentation, a solution that reduces the need for engineering support and accelerates testing; Amplitude Activation, which resolves identity conflicts, streamlines data integration, and facilitates organizations to personalize and activate campaigns and experiences; Amplitude Guides and Surveys that helps companies to deploy in-product guides, tours, and surveys using the power of behavioral insights to fuel great results; Amplitude AI Agents, accomplish specific goals, such as increasing checkout conversions or feature adoption; Amplitude MCP, is a server enables teams to analyze product data, experiments, and user behavior using conversational AI; Amplitude AI Visibility gives marketers unprecedented insights into how their brand show up; Amplitude AI Feedback, is a feedback engine that uses proprietary large language models to convert raw user input into actionable insights; and Amplitude Automated Insights, is a replicates standard analysis process, executes chained tool calls, and it searches charts and reports to investigate experiments, campaigns, and product releases. It also provides customer support related to initial implementation setup, ongoing support services, and application training. It delivers its application over the Internet as a subscription service using a software-as-a-service model. It was formerly known as Sonalight, Inc. and changed to Amplitude, Inc. in December 2014. The company was incorporated in 2011 and is based in San Francisco, California.