Komplett ASA operates as an online retailer of electronics products in Norway, Sweden, and Denmark. It operates through three segments: Business to Consumer (B2C), Business to Business (B2B), and Distribution. The company offers components, gaming, brown goods, peripherals, white goods and home, handheld and accessories, and PCs. It also serves the private consumer market for electronics, technology products, and consumer goods through online shops, selling products sourced from third-party brands and its own private labels under the NetOnNetm, Komplett, and Webhallen brands, as well as through Komplett.no, Komplett.se, Komplett.dk., Webhallen.com, NetOnNet.se, and NetOnNet.no; and retail stores. In addition, the company operates online market for corporate customers focusing on the small and medium sized enterprises, and small office/home office segments; offers its products through its web shops Komplettbedrift.no and Komplettforetag.se for digital customers; and sells its products under the Ironstone brand. Further, it is involved in large-scale distribution contracts for sale of mobile and IT products to resellers and other big entities which are operated under the Itegra brand and through the websites Itegra.no and Itegra.se. The company was formerly known as Norkom ASA and changed its name to Komplett ASA in December 2002. Komplett ASA was founded in 1991 and is headquartered in Sandefjord, Norway.