Bell Equipment Limited designs, manufactures, exports, distributes, and supports a range of heavy equipment for the mining and quarrying, construction, forestry, agriculture, and industry sectors in South Africa, Rest of Africa, and Europe. It operates through Manufacturing, Assembly, Logistics and Dealer Sales Operations " South Africa; Manufacturing, Assembly, Logistics and Dealer Sales Operations " Europe; Direct Sales Operations " South Africa; and Direct Sales Operations " Rest of Africa segments. The company offers articulated dump trucks (ADT), water tankers, motor graders, tracked carriers, and articulated haulers; backhoe, skid steer, and wheel loaders; compaction; excavators, telehandlers, and rough terrain forklifts; and crushers, screeners, and conveyors for the mining and construction industries. It also provides forklifts and versalifts, haulage tractors, loggers and cane loaders, logpro and canepro, skoggers, slew loaders, and timber trucks; telecopic wheel loaders and loadalls; and attachments comprising cross-cut grapples, felling and harvesting heads, pickaroons, and stem and timber grapples for the forestry and agriculture industries. In addition, the company offers aftermarket products and services; spare parts, lubricants, and service kits; apprentice, operator, and technical training services; care packages and extended cover; product support services; and Fleetm@tic, a fleet management tool. It sells its products under the BELL, JCB, KOBELCO, and FINLAY brands through a network of customer service centers and independent dealers. The company was founded in 1954 and is based in Richards Bay, South Africa. Bell Equipment Limited is a subsidiary of I A Bell and Company (Pty) Limited.