Viva Goods Company Limited, an investment holding company, provides apparel and footwear in the United Kingdom, the Republic of Ireland, the United States, the People's Republic of China, Asia, Europe, the Middle East, and Africa. It operates in two segments, Multi-Brand Apparel and Footwear, and Sports Experience. The Multi-Brand Apparel and Footwear segment engages in the design and development, branding, and sale of apparel and footwear consumables under the Clarks, bossini, LNG, TESTONI, Li-Ning, Double Happiness, and Haglöfs brands. The Sports Experience segment is involved in the management and operation of sports parks, sports centers, and ice-skating rinks, as well as e-sports clubs; coordination of sports events; and provision of sports-related marketing services. The company also engages in the retail and distribution of garments; and offers sports talent management, competition and event production and management, sports-related marketing and consultancy, and property holding and letting services. In addition, it is involved in the production and distribution of sports content; management and marketing of sports talents; manufacturing of shoes; and sale of footwear and leather goods. The company was formerly known as Viva China Holdings Limited and changed its name to Viva Goods Company Limited in May 2023. Viva Goods Company Limited was incorporated in 2000 and is headquartered in Hong Kong.