First Financial Holding Co., Ltd., through its subsidiaries, provides various financial products and services in Taiwan, Asia, America, Europe, Oceania, and internationally. It operates through Banking, Securities, Securities Investment Trust, Insurance, and Other Businesses segments. The company engages in the management of securities investment trust funds and private funds business; life insurance business; and financial institution creditor's right, accounts receivable purchase, and real estate transaction businesses. It also involved in the marketable securities brokerage, trading, and underwriting; futures introducing broker; wealth management and bancaasurance; margin and stock loans of marketable securities trading; registration and transfer agency operations for securities; and other securities-related businesses. In addition, the company engages in investment consultancy, and enterprise operation management consultancy services. Further, the company offers offshore fund master agent and sales agencies, leasing, and receivable factoring services. Additionally, it provides advisory service to corporates on business management, business development, and technology transfer; advisory service to corporates on financing, merger and acquisition, management buyout, and corporate restructure, etc.; and escrow venture capital investment fund services. It operates through branches, overseas branches and sub-branches, and representative offices. First Financial Holding Co., Ltd. was founded in 1899 and is based in Taipei, Taiwan.