GINSMS Inc., an investment holding company, operates as a mobile technology and services company in Singapore, Malaysia, Indonesia, other Asia countries, Europe, the United States, and internationally. It operates through two segments, Messaging Services, and Software Products and Services. The company offers cloud-based application-to-peer (A2P) messaging services that enable mobile application developers, short message service (SMS) gateways, enterprises, and financial institutions to deliver SMS worldwide. It also provides telecom products and platforms, including mobile content management systems, streaming gateways, service delivery platforms, single-sign-on systems, mobisite creators, mobile campaign management systems, mobile advertising systems, social networking gateways, app stores, loyalty and reward systems, and subscription gateways. In addition, the company offers mobile advertising and new media, a one-stop mobile marketing and advertising service to clients, and mobile technology products and platforms, as well as mobile application services, such as Happy Hours and Go Mall under the Right Here Media brand. Further, it provides support and maintenance services; and outsourcing of technical resources to customers for software development, as well as maintains the A2P Cloud platform and develops new features. The company was incorporated in 2009 and is based in Calgary, Canada. GINSMS Inc. is a subsidiary of Xinhua Mobile Limited.