AGRANA Beteiligungs-Aktiengesellschaft, together with its subsidiaries, operates as an industrial processor of agricultural raw materials in Austria, European Union, rest of Europe, and internationally. It operates in three segments: Fruit, Starch, and Sugar. The Fruit segment develops and produces fruit preparations comprising berries, stone and pip fruits, citrus fruits, and exotic fruits; brown flavor preparations, including chocolate, caramel, coffee, vanilla, nuts, and cake pieces and more; preparations with inclusions, such as cereals, grains and seeds, AGRANA fruit chocolate crunchies and splits, and cake pieces; savory preparations; specialty products that include frozen and dried fruits, inclusions and fillings, and fillings and toppings for baked goods and desserts; and syrups, sauces, concentrates, and fruit mixes under the Watson Says brand. This segment also develops and produces fruit juice concentrates, beverage compounds, fruit wines, not-from-concentrate juices, from the named fruit flavors, and composition flavors and fruit sweeteners, as well as soft drinks and alcoholic beverages. Its Starch segment processes and refines corn, wheat, and potatoes into starch products. This segment offers food ingredients, organic food ingredients, instant formula and baby food, cosmetic products, and pharmaceutical products, as well as products for technical applications, such as construction chemistry sector, bioplastics, textile industry, adhesives, and paper industry. The Sugar segment engages in the processing of sugar beets and raw cane sugar, and sale of granulated sugars and sugar specialty products. This segment also offers products under the Wiener Zucker brand. Additionally, the company produces fertilizers and animal feeds, bioethanol, and betaine products. The company was founded in 1988 and is based in Vienna, Austria. AGRANA Beteiligungs-Aktiengesellschaft operates as a subsidiary of AGRANA Zucker, Stärke und Frucht Holding AG.