PlayD Co. Ltd
PlayD Co., Ltd. provides marketing solutions in South Korea. The company offers services for campaign strategy, media strategy, and creative content. It also provides AI-based automatic optimization recommendations, marketing data, media integration and customized analysis, advertising cost monitoring, feed play, and AI creation and editing services. The company was founded in 2000 and is based i… Read more
PlayD Co. Ltd (237820) - Net Assets
Latest net assets as of September 2025: ₩89.08 Billion KRW
Based on the latest financial reports, PlayD Co. Ltd (237820) has net assets worth ₩89.08 Billion KRW as of September 2025.
Net assets (also known as shareholders' equity or book value) represent the difference between a company's total assets (₩140.03 Billion) and total liabilities (₩50.95 Billion). This figure indicates the residual interest in the assets after deducting liabilities, essentially showing what would remain for shareholders if all assets were liquidated and all debts paid off.
Key Net Assets Metrics
| Metric | Value |
|---|---|
| Current Net Assets | ₩89.08 Billion |
| % of Total Assets | 63.61% |
| Annual Growth Rate | 16.57% |
| 5-Year Change | 21.69% |
| 10-Year Change | N/A |
| Growth Volatility | 25.31 |
PlayD Co. Ltd - Net Assets Trend (2018–2024)
This chart illustrates how PlayD Co. Ltd's net assets have evolved over time, based on quarterly financial data. Explore and compare other companies by net assets.
Annual Net Assets for PlayD Co. Ltd (2018–2024)
The table below shows the annual net assets of PlayD Co. Ltd from 2018 to 2024.
| Year | Net Assets | Change |
|---|---|---|
| 2024-12-31 | ₩85.71 Billion | +5.43% |
| 2023-12-31 | ₩81.30 Billion | +2.88% |
| 2022-12-31 | ₩79.02 Billion | +6.71% |
| 2021-12-31 | ₩74.05 Billion | +5.14% |
| 2020-12-31 | ₩70.43 Billion | +74.28% |
| 2019-12-31 | ₩40.41 Billion | +18.30% |
| 2018-12-31 | ₩34.16 Billion | -- |
Equity Component Analysis
This analysis shows how different components contribute to PlayD Co. Ltd's total equity over time. Equity components include common stock, retained earnings, additional paid-in capital, and other elements.
Equity Composition Insights
- Retained earnings have grown by 107.6% over the analyzed period, indicating profitable operations and earnings retention.
Current Equity Component Breakdown (December 2024)
| Component | Amount | Percentage |
|---|---|---|
| Retained Earnings | ₩38.62 Billion | 45.06% |
| Common Stock | ₩6.41 Billion | 7.48% |
| Other Components | ₩40.67 Billion | 47.45% |
| Total Equity | ₩85.71 Billion | 100.00% |
PlayD Co. Ltd Competitors by Market Cap
The table below lists competitors of PlayD Co. Ltd ranked by their market capitalization.
| Company | Market Cap |
|---|---|
|
Seoul Viosys Co. Ltd
KQ:092190
|
$39.51 Million |
|
Dexter Co Ltd
KQ:206560
|
$39.51 Million |
|
WooriNet Inc
KQ:115440
|
$39.53 Million |
|
Atlantic International Corp. Common Stock
NASDAQ:ATLN
|
$39.54 Million |
|
Ddev Plastiks Industries Limited
NSE:DDEVPLSTIK
|
$39.50 Million |
|
Shandong Zhonglu Oceanic Fisheries Co Ltd
SHE:200992
|
$39.49 Million |
|
Fluoguide AS
ST:FLUO
|
$39.49 Million |
|
GENERAL DE ALQUI. EO 1
F:4LX
|
$39.49 Million |
Equity Growth Attribution
This analysis shows how different factors contributed to changes in PlayD Co. Ltd's equity between the two most recent reporting periods.
Equity Growth Insights
- From 2023 to 2024, total equity changed from 81,295,800,470 to 85,708,884,420, a change of 4,413,083,950 (5.4%).
- Net income of 4,300,661,190 contributed positively to equity growth.
Equity Change Factors (2023 to 2024)
| Factor | Impact | Contribution |
|---|---|---|
| Net Income | ₩4.30 Billion | +5.02% |
| Other Changes | ₩112.42 Million | +0.13% |
| Total Change | ₩- | 5.43% |
Book Value vs Market Value Analysis
This analysis compares PlayD Co. Ltd's book value (net assets) with its market value over time. The relationship between these values can provide insights into investor sentiment and company valuation.
Valuation Insights
- Current price-to-book ratio: 0.68x
- The company is trading below its book value, potentially indicating the market believes the assets are overvalued on the balance sheet or anticipates future losses.
- The price-to-book ratio has decreased from 1.20x to 0.68x over the analyzed period, indicating reduced market premium.
Historical Price-to-Book Ratios
| Date | Book Value per Share | Market Price | P/B Ratio |
|---|---|---|---|
| 2018-12-31 | ₩3784.21 | ₩4540.00 | x |
| 2019-12-31 | ₩4476.90 | ₩4540.00 | x |
| 2020-12-31 | ₩5491.08 | ₩4540.00 | x |
| 2021-12-31 | ₩5773.16 | ₩4540.00 | x |
| 2022-12-31 | ₩6160.56 | ₩4540.00 | x |
| 2023-12-31 | ₩6337.80 | ₩4540.00 | x |
| 2024-12-31 | ₩6681.84 | ₩4540.00 | x |
Capital Efficiency Dashboard
This dashboard shows how efficiently PlayD Co. Ltd utilizes its equity to generate returns, including Return on Equity (ROE) and its components based on the DuPont analysis framework.
Capital Efficiency Insights
- Current Return on Equity (ROE): 5.02%
- The company has moderate efficiency in generating returns from equity.
- DuPont Analysis Breakdown:
- • Net Profit Margin: 11.14%
- • Asset Turnover: 0.29x
- • Equity Multiplier: 1.57x
- Recent ROE (5.02%) is below the historical average (7.85%), suggesting potential challenges in capital efficiency.
Historical Capital Efficiency Metrics
| Year | Return on Equity | Net Profit Margin | Asset Turnover | Equity Multiplier | Economic Value Added |
|---|---|---|---|---|---|
| 2018 | 17.68% | 17.39% | 0.39x | 2.63x | ₩2.62 Billion |
| 2019 | 16.31% | 17.08% | 0.40x | 2.41x | ₩2.55 Billion |
| 2020 | 2.11% | 5.08% | 0.24x | 1.70x | ₩-5.56 Billion |
| 2021 | 4.00% | 8.55% | 0.24x | 1.91x | ₩-4.44 Billion |
| 2022 | 6.27% | 11.27% | 0.27x | 2.06x | ₩-2.95 Billion |
| 2023 | 3.55% | 7.75% | 0.27x | 1.67x | ₩-5.24 Billion |
| 2024 | 5.02% | 11.14% | 0.29x | 1.57x | ₩-4.27 Billion |
Industry Comparison
This section compares PlayD Co. Ltd's net assets metrics with peer companies in the Advertising Agencies industry.
Industry Context
- Industry: Advertising Agencies
- Average net assets among peers: $184,149,257,143
- Average return on equity (ROE) among peers: 12.13%
Peer Company Comparison
| Company | Net Assets | Return on Equity | Debt-to-Equity | Market Cap |
|---|---|---|---|---|
| PlayD Co. Ltd (237820) | ₩89.08 Billion | 17.68% | 0.57x | $39.51 Million |
| Oricom Inc (010470) | $82.87 Billion | 7.16% | 1.36x | $15.45 Million |
| Cheil Worldwide (030000) | $202.77 Billion | 16.75% | 1.71x | $972.25 Million |
| GIIR Inc (035000) | $105.30 Billion | 7.16% | 2.48x | $32.62 Million |
| Yg Plus Inc (037270) | $145.72 Billion | 15.05% | 0.53x | $152.26 Million |
| Nasmedia Co. Ltd (089600) | $141.52 Billion | 14.57% | 1.52x | $36.32 Million |
| Macromill Embrain Co. Ltd (169330) | $30.59 Billion | 12.29% | 0.38x | $7.38 Million |
| Innocean Worldwide Inc (214320) | $741.85 Billion | 10.36% | 1.35x | $334.61 Million |
| Incross Co. Ltd (216050) | $120.02 Billion | 8.11% | 1.36x | $35.33 Million |
| Echomarketing Co.Ltd (230360) | $86.71 Billion | 17.72% | 0.35x | $25.16 Million |