GIIR Inc
HS Ad Inc., together with its subsidiaries, operates as an advertising and marketing communications company in Korea and internationally. The company was formerly known as GIIR Inc. and changed its name to HS Ad Inc. in July 2023. The company was founded in 1962 and is headquartered in Seoul, South Korea.
GIIR Inc (035000) - Total Assets
Latest total assets as of September 2025: ₩469.37 Billion KRW
Based on the latest financial reports, GIIR Inc (035000) holds total assets worth ₩469.37 Billion KRW as of September 2025.
Total assets represent everything the company owns and controls, combining both current assets—like cash and cash equivalents, accounts receivable, and inventories—and non-current assets such as property, plant, equipment (PP&E), intangible assets, and long-term investments.
GIIR Inc - Total Assets Trend (2004–2024)
This chart illustrates how GIIR Inc’s total assets have evolved over time, based on quarterly financial data. Explore and compare other companies by total assets.
GIIR Inc - Asset Composition Analysis
Current Asset Composition (December 2024)
GIIR Inc's total assets of ₩469.37 Billion consist of 89.7% current assets and 10.3% non-current assets.
| Asset Category | Amount (KRW) | % of Total Assets |
|---|---|---|
| Cash & Equivalents | ₩0.00 | 11.4% |
| Accounts Receivable | ₩385.84 Billion | 69.8% |
| Inventory | ₩0.00 | 0.0% |
| Property, Plant & Equipment | ₩0.00 | 0.0% |
| Intangible Assets | ₩12.50 Billion | 2.3% |
| Goodwill | ₩7.58 Billion | 1.4% |
Asset Composition Trend (2004–2024)
This chart illustrates how GIIR Inc's asset composition has evolved over time. Understanding changes in asset allocation can provide insights into the company's strategic shifts, capital allocation priorities, and business focus evolution.
Key Asset Composition Facts
- Current vs. Non-Current Assets: GIIR Inc's current assets represent 89.7% of total assets in 2024, an increase from 0.0% in 2004.
- Cash Position: Cash and equivalents constituted 11.4% of total assets in 2024, down from 11.8% in 2004.
- Tangible vs. Intangible: Intangible assets (including goodwill) make up 3.0% of total assets, an increase from 0.0% in 2004.
- Asset Diversification: The largest asset category is accounts receivable at 69.8% of total assets.
GIIR Inc Competitors by Total Assets
Key competitors of GIIR Inc based on total assets are shown below.
| Company | Country | Total Assets |
|---|---|---|
|
Genimous Technology Co Ltd
SHE:000676
|
China | CN¥5.12 Billion |
|
PUC Bhd
KLSE:0007
|
Malaysia | RM188.26 Million |
|
Hunan TV & Broadcast Intermediary Co Ltd
SHE:000917
|
China | CN¥16.44 Billion |
|
Focus Media Information Technology Co Ltd
SHE:002027
|
China | CN¥23.79 Billion |
|
NanJi ECommerce Co Ltd
SHE:002127
|
China | CN¥4.84 Billion |
|
Leo Group Co Ltd
SHE:002131
|
China | CN¥21.89 Billion |
|
Foshan Saturday Shoes Co Ltd
SHE:002291
|
China | CN¥4.97 Billion |
|
Guangdong Advertising Co Ltd
SHE:002400
|
China | CN¥11.09 Billion |
GIIR Inc - Asset Efficiency Metrics
Asset efficiency metrics measure how effectively a company uses its assets to generate revenue and profits. These indicators help investors evaluate management's ability to deploy capital efficiently.
Asset Turnover Ratio
Measures how efficiently a company uses its assets to generate sales
Strong asset utilization - GIIR Inc generates 1.00x its asset value in annual revenue.
Return on Assets (ROA)
Measures how efficiently a company uses its assets to generate profits
Moderate ROA - For every $100 in assets, GIIR Inc generates $ 4.10 in net profit.
GIIR Inc - Liquidity and Working Capital Analysis
Liquidity ratios measure a company's ability to pay off its short-term debts as they come due, using the company's current or quick assets. Working capital represents the operational liquidity available.
Key Liquidity Metrics
| Metric | Current | 1 Year Ago | 5 Years Ago |
|---|---|---|---|
| Current Ratio | 1.54 | 1.47 | 1.30 |
| Quick Ratio | 1.54 | 1.47 | 1.30 |
| Cash Ratio | 0.00 | 0.00 | 0.00 |
| Working Capital | ₩144.72 Billion | ₩ 141.98 Billion | ₩ 111.91 Billion |
GIIR Inc - Advanced Valuation Insights
This section examines the relationship between GIIR Inc's asset base and its market valuation, helping to identify whether the company's assets are efficiently translated into market value.
Key Valuation Metrics
| Current Price-to-Book Ratio | 0.76 |
| Latest Market Cap to Assets Ratio | 0.00 |
| Asset Growth Rate (YoY) | 1.0% |
| Total Assets | ₩553.07 Billion |
| Market Capitalization | $32.62 Million USD |
Valuation Analysis
Below Book Valuation: The market values GIIR Inc's assets below their book value (0.00 x), which may indicate investor concerns about asset quality or future growth.
Positive Asset Growth: GIIR Inc's assets grew by 1.0% over the past year, showing continued investment in the company's operational capacity.
Annual Total Assets for GIIR Inc (2004–2024)
The table below shows the annual total assets of GIIR Inc from 2004 to 2024.
| Year | Total Assets | Change |
|---|---|---|
| 2024-12-31 | ₩553.07 Billion | +0.97% |
| 2023-12-31 | ₩547.77 Billion | +0.55% |
| 2022-12-31 | ₩544.79 Billion | -3.56% |
| 2021-12-31 | ₩564.90 Billion | +6.51% |
| 2020-12-31 | ₩530.37 Billion | +5.30% |
| 2019-12-31 | ₩503.69 Billion | -20.41% |
| 2018-12-31 | ₩632.83 Billion | +7.07% |
| 2017-12-31 | ₩591.07 Billion | +16.57% |
| 2016-12-31 | ₩507.06 Billion | +5.02% |
| 2015-12-31 | ₩482.84 Billion | +21.18% |
| 2014-12-31 | ₩398.44 Billion | -2.47% |
| 2013-12-31 | ₩408.53 Billion | +12.26% |
| 2012-12-31 | ₩363.91 Billion | -0.76% |
| 2011-12-31 | ₩366.69 Billion | +15.24% |
| 2010-12-31 | ₩318.19 Billion | +14.80% |
| 2009-12-31 | ₩277.17 Billion | -4.34% |
| 2008-12-31 | ₩289.75 Billion | -7.44% |
| 2007-12-31 | ₩313.04 Billion | -6.70% |
| 2006-12-31 | ₩335.51 Billion | +2.04% |
| 2005-12-31 | ₩328.79 Billion | +12.68% |
| 2004-12-31 | ₩291.79 Billion | -- |