PlayD Co. Ltd
PlayD Co., Ltd. provides marketing solutions in South Korea. The company offers services for campaign strategy, media strategy, and creative content. It also provides AI-based automatic optimization recommendations, marketing data, media integration and customized analysis, advertising cost monitoring, feed play, and AI creation and editing services. The company was founded in 2000 and is based i… Read more
PlayD Co. Ltd (237820) - Total Assets
Latest total assets as of September 2025: ₩140.03 Billion KRW
Based on the latest financial reports, PlayD Co. Ltd (237820) holds total assets worth ₩140.03 Billion KRW as of September 2025.
Total assets represent everything the company owns and controls, combining both current assets—like cash and cash equivalents, accounts receivable, and inventories—and non-current assets such as property, plant, equipment (PP&E), intangible assets, and long-term investments.
PlayD Co. Ltd - Total Assets Trend (2018–2024)
This chart illustrates how PlayD Co. Ltd’s total assets have evolved over time, based on quarterly financial data. Explore and compare other companies by total assets.
PlayD Co. Ltd - Asset Composition Analysis
Current Asset Composition (December 2024)
PlayD Co. Ltd's total assets of ₩140.03 Billion consist of 85.1% current assets and 14.9% non-current assets.
| Asset Category | Amount (KRW) | % of Total Assets |
|---|---|---|
| Cash & Equivalents | ₩20.68 Billion | 15.4% |
| Accounts Receivable | ₩13.31 Billion | 9.9% |
| Inventory | ₩1.04 Billion | 0.8% |
| Property, Plant & Equipment | ₩2.93 Billion | 2.2% |
| Intangible Assets | ₩1.29 Billion | 1.0% |
| Goodwill | ₩14.52 Billion | 10.8% |
Asset Composition Trend (2018–2024)
This chart illustrates how PlayD Co. Ltd's asset composition has evolved over time. Understanding changes in asset allocation can provide insights into the company's strategic shifts, capital allocation priorities, and business focus evolution.
Key Asset Composition Facts
- Current vs. Non-Current Assets: PlayD Co. Ltd's current assets represent 85.1% of total assets in 2024, an increase from 77.8% in 2018.
- Cash Position: Cash and equivalents constituted 15.4% of total assets in 2024, up from 11.8% in 2018.
- Tangible vs. Intangible: Intangible assets (including goodwill) make up 10.0% of total assets, a decrease from 17.0% in 2018.
- Asset Diversification: The largest asset category is cash and equivalents at 15.4% of total assets.
PlayD Co. Ltd Competitors by Total Assets
Key competitors of PlayD Co. Ltd based on total assets are shown below.
| Company | Country | Total Assets |
|---|---|---|
|
Genimous Technology Co Ltd
SHE:000676
|
China | CN¥5.12 Billion |
|
PUC Bhd
KLSE:0007
|
Malaysia | RM188.26 Million |
|
Hunan TV & Broadcast Intermediary Co Ltd
SHE:000917
|
China | CN¥16.44 Billion |
|
Focus Media Information Technology Co Ltd
SHE:002027
|
China | CN¥23.79 Billion |
|
NanJi ECommerce Co Ltd
SHE:002127
|
China | CN¥4.84 Billion |
|
Leo Group Co Ltd
SHE:002131
|
China | CN¥21.89 Billion |
|
Foshan Saturday Shoes Co Ltd
SHE:002291
|
China | CN¥4.97 Billion |
|
Guangdong Advertising Co Ltd
SHE:002400
|
China | CN¥11.09 Billion |
PlayD Co. Ltd - Asset Efficiency Metrics
Asset efficiency metrics measure how effectively a company uses its assets to generate revenue and profits. These indicators help investors evaluate management's ability to deploy capital efficiently.
Asset Turnover Ratio
Measures how efficiently a company uses its assets to generate sales
Lower asset utilization - PlayD Co. Ltd generates 0.29x its asset value in annual revenue.
Return on Assets (ROA)
Measures how efficiently a company uses its assets to generate profits
Moderate ROA - For every $100 in assets, PlayD Co. Ltd generates $ 3.19 in net profit.
PlayD Co. Ltd - Liquidity and Working Capital Analysis
Liquidity ratios measure a company's ability to pay off its short-term debts as they come due, using the company's current or quick assets. Working capital represents the operational liquidity available.
Key Liquidity Metrics
| Metric | Current | 1 Year Ago | 5 Years Ago |
|---|---|---|---|
| Current Ratio | 2.39 | 2.52 | 2.43 |
| Quick Ratio | 2.37 | 2.51 | 2.42 |
| Cash Ratio | 0.00 | 0.42 | 0.00 |
| Working Capital | ₩68.91 Billion | ₩ 67.79 Billion | ₩ 57.79 Billion |
PlayD Co. Ltd - Advanced Valuation Insights
This section examines the relationship between PlayD Co. Ltd's asset base and its market valuation, helping to identify whether the company's assets are efficiently translated into market value.
Key Valuation Metrics
| Current Price-to-Book Ratio | 0.63 |
| Latest Market Cap to Assets Ratio | 0.00 |
| Asset Growth Rate (YoY) | -0.6% |
| Total Assets | ₩134.69 Billion |
| Market Capitalization | $39.51 Million USD |
Valuation Analysis
Below Book Valuation: The market values PlayD Co. Ltd's assets below their book value (0.00 x), which may indicate investor concerns about asset quality or future growth.
Slight Asset Contraction: PlayD Co. Ltd's assets decreased by 0.6% over the past year, which may reflect streamlining or optimization of resources.
Annual Total Assets for PlayD Co. Ltd (2018–2024)
The table below shows the annual total assets of PlayD Co. Ltd from 2018 to 2024.
| Year | Total Assets | Change |
|---|---|---|
| 2024-12-31 | ₩134.69 Billion | -0.62% |
| 2023-12-31 | ₩135.53 Billion | -16.67% |
| 2022-12-31 | ₩162.64 Billion | +14.70% |
| 2021-12-31 | ₩141.80 Billion | +18.28% |
| 2020-12-31 | ₩119.88 Billion | +23.21% |
| 2019-12-31 | ₩97.30 Billion | +8.10% |
| 2018-12-31 | ₩90.01 Billion | -- |