Chai Communication Co.,LTD.
Chai Communication Co., Ltd. engages in the advertising agency business in South Korea. The company offers various advertising solutions and services, including ATL, AI, application, BTL, brand film, banner advertising, creativity, contents, campaigns, consulting, DA, digital journey, design, e CRM, event, feed contents, goods, growth hacking. human-centric, HTML, interactive advertising, and ide… Read more
Chai Communication Co.,LTD. (351870) - Total Assets
Latest total assets as of September 2025: ₩155.42 Billion KRW
Based on the latest financial reports, Chai Communication Co.,LTD. (351870) holds total assets worth ₩155.42 Billion KRW as of September 2025.
Total assets represent everything the company owns and controls, combining both current assets—like cash and cash equivalents, accounts receivable, and inventories—and non-current assets such as property, plant, equipment (PP&E), intangible assets, and long-term investments.
Chai Communication Co.,LTD. - Total Assets Trend (2021–2024)
This chart illustrates how Chai Communication Co.,LTD.’s total assets have evolved over time, based on quarterly financial data. Explore and compare other companies by total assets.
Chai Communication Co.,LTD. - Asset Composition Analysis
Current Asset Composition (December 2024)
Chai Communication Co.,LTD.'s total assets of ₩155.42 Billion consist of 32.0% current assets and 68.0% non-current assets.
| Asset Category | Amount (KRW) | % of Total Assets |
|---|---|---|
| Cash & Equivalents | ₩12.29 Billion | 7.9% |
| Accounts Receivable | ₩22.38 Billion | 14.3% |
| Inventory | ₩0.00 | 0.0% |
| Property, Plant & Equipment | ₩13.67 Billion | 8.8% |
| Intangible Assets | ₩140.80 Million | 0.1% |
| Goodwill | ₩0.00 | 0.0% |
Asset Composition Trend (2021–2024)
This chart illustrates how Chai Communication Co.,LTD.'s asset composition has evolved over time. Understanding changes in asset allocation can provide insights into the company's strategic shifts, capital allocation priorities, and business focus evolution.
Key Asset Composition Facts
- Current vs. Non-Current Assets: Chai Communication Co.,LTD.'s current assets represent 32.0% of total assets in 2024, a decrease from 77.9% in 2021.
- Cash Position: Cash and equivalents constituted 7.9% of total assets in 2024, down from 31.8% in 2021.
- Tangible vs. Intangible: Intangible assets (including goodwill) make up 0.0% of total assets, unchanged from 0.0% in 2021.
- Asset Diversification: The largest asset category is accounts receivable at 14.3% of total assets.
Chai Communication Co.,LTD. Competitors by Total Assets
Key competitors of Chai Communication Co.,LTD. based on total assets are shown below.
| Company | Country | Total Assets |
|---|---|---|
|
Genimous Technology Co Ltd
SHE:000676
|
China | CN¥5.12 Billion |
|
PUC Bhd
KLSE:0007
|
Malaysia | RM188.26 Million |
|
Hunan TV & Broadcast Intermediary Co Ltd
SHE:000917
|
China | CN¥16.44 Billion |
|
Focus Media Information Technology Co Ltd
SHE:002027
|
China | CN¥23.79 Billion |
|
NanJi ECommerce Co Ltd
SHE:002127
|
China | CN¥4.84 Billion |
|
Leo Group Co Ltd
SHE:002131
|
China | CN¥21.89 Billion |
|
Foshan Saturday Shoes Co Ltd
SHE:002291
|
China | CN¥4.97 Billion |
|
Guangdong Advertising Co Ltd
SHE:002400
|
China | CN¥11.09 Billion |
Chai Communication Co.,LTD. - Asset Efficiency Metrics
Asset efficiency metrics measure how effectively a company uses its assets to generate revenue and profits. These indicators help investors evaluate management's ability to deploy capital efficiently.
Asset Turnover Ratio
Measures how efficiently a company uses its assets to generate sales
Lower asset utilization - Chai Communication Co.,LTD. generates 0.38x its asset value in annual revenue.
Return on Assets (ROA)
Measures how efficiently a company uses its assets to generate profits
Negative ROA - Chai Communication Co.,LTD. is currently not profitable relative to its asset base.
Chai Communication Co.,LTD. - Liquidity and Working Capital Analysis
Liquidity ratios measure a company's ability to pay off its short-term debts as they come due, using the company's current or quick assets. Working capital represents the operational liquidity available.
Key Liquidity Metrics
| Metric | Current | 1 Year Ago | 5 Years Ago |
|---|---|---|---|
| Current Ratio | 1.30 | 2.38 | 2.38 |
| Quick Ratio | 1.29 | 2.38 | 2.38 |
| Cash Ratio | 0.00 | 0.54 | 0.54 |
| Working Capital | ₩10.13 Billion | ₩ 40.18 Billion | ₩ 40.18 Billion |
Chai Communication Co.,LTD. - Advanced Valuation Insights
This section examines the relationship between Chai Communication Co.,LTD.'s asset base and its market valuation, helping to identify whether the company's assets are efficiently translated into market value.
Key Valuation Metrics
| Current Price-to-Book Ratio | 0.86 |
| Latest Market Cap to Assets Ratio | 0.00 |
| Asset Growth Rate (YoY) | 82.6% |
| Total Assets | ₩156.11 Billion |
| Market Capitalization | $5.22 Million USD |
Valuation Analysis
Below Book Valuation: The market values Chai Communication Co.,LTD.'s assets below their book value (0.00 x), which may indicate investor concerns about asset quality or future growth.
Rapid Asset Growth: Chai Communication Co.,LTD.'s assets grew by 82.6% over the past year, indicating significant expansion of the company's resource base.
Annual Total Assets for Chai Communication Co.,LTD. (2021–2024)
The table below shows the annual total assets of Chai Communication Co.,LTD. from 2021 to 2024.
| Year | Total Assets | Change |
|---|---|---|
| 2024-12-31 | ₩156.11 Billion | +82.61% |
| 2023-12-31 | ₩85.49 Billion | +8.76% |
| 2022-12-31 | ₩78.60 Billion | +9.57% |
| 2021-12-31 | ₩71.74 Billion | -- |