Baosheng Media Group Holdings Ltd

NASDAQ:BAOS USA Advertising Agencies
Market Cap
$4.08 Million
Market Cap Rank
#33627 Global
#10972 in USA
Share Price
$2.66
Change (1 day)
+0.76%
52-Week Range
$1.70 - $4.86
All Time High
$53.16
About

Baosheng Media Group Holdings Limited, an offshore holding company, operates as an online marketing solution provider in the People's Republic of China. It connects advertisers, online media, and helping advertisers to manage their online marketing activities in various ways, including advising on advertising strategies, budget, and choice of advertising channels; procures ad inventory; offers ad… Read more

Baosheng Media Group Holdings Ltd (BAOS) - Total Assets

Latest total assets as of September 2025: $20.13 Million USD

Based on the latest financial reports, Baosheng Media Group Holdings Ltd (BAOS) holds total assets worth $20.13 Million USD as of September 2025.

Total assets represent everything the company owns and controls, combining both current assets—like cash and cash equivalents, accounts receivable, and inventories—and non-current assets such as property, plant, equipment (PP&E), intangible assets, and long-term investments.

Baosheng Media Group Holdings Ltd - Total Assets Trend (2018–2024)

This chart illustrates how Baosheng Media Group Holdings Ltd’s total assets have evolved over time, based on quarterly financial data. Explore and compare other companies by total assets.

Baosheng Media Group Holdings Ltd - Asset Composition Analysis

Current Asset Composition (December 2024)

Baosheng Media Group Holdings Ltd's total assets of $20.13 Million consist of 59.8% current assets and 40.2% non-current assets.

Asset Category Amount (USD) % of Total Assets
Cash & Equivalents $0.00 7.0%
Accounts Receivable $5.86 Million 27.6%
Inventory $0.00 0.0%
Property, Plant & Equipment $0.00 0.0%
Intangible Assets $241.21K 1.1%
Goodwill $0.00 0.0%

Asset Composition Trend (2018–2024)

This chart illustrates how Baosheng Media Group Holdings Ltd's asset composition has evolved over time. Understanding changes in asset allocation can provide insights into the company's strategic shifts, capital allocation priorities, and business focus evolution.

Key Asset Composition Facts

  • Current vs. Non-Current Assets: Baosheng Media Group Holdings Ltd's current assets represent 59.8% of total assets in 2024, a decrease from 99.1% in 2018.
  • Cash Position: Cash and equivalents constituted 7.0% of total assets in 2024, up from 1.6% in 2018.
  • Tangible vs. Intangible: Intangible assets (including goodwill) make up 1.0% of total assets, an increase from 0.0% in 2018.
  • Asset Diversification: The largest asset category is accounts receivable at 27.6% of total assets.

Baosheng Media Group Holdings Ltd Competitors by Total Assets

Key competitors of Baosheng Media Group Holdings Ltd based on total assets are shown below.

Company Country Total Assets
Genimous Technology Co Ltd
SHE:000676
China CN¥5.12 Billion
PUC Bhd
KLSE:0007
Malaysia RM188.26 Million
Hunan TV & Broadcast Intermediary Co Ltd
SHE:000917
China CN¥16.44 Billion
Focus Media Information Technology Co Ltd
SHE:002027
China CN¥23.79 Billion
NanJi ECommerce Co Ltd
SHE:002127
China CN¥4.84 Billion
Leo Group Co Ltd
SHE:002131
China CN¥21.89 Billion
Foshan Saturday Shoes Co Ltd
SHE:002291
China CN¥4.97 Billion
Guangdong Advertising Co Ltd
SHE:002400
China CN¥11.09 Billion

Baosheng Media Group Holdings Ltd - Asset Efficiency Metrics

Asset efficiency metrics measure how effectively a company uses its assets to generate revenue and profits. These indicators help investors evaluate management's ability to deploy capital efficiently.

Asset Turnover Ratio

Measures how efficiently a company uses its assets to generate sales

Historical Range: 0.02 - 0.21

Lower asset utilization - Baosheng Media Group Holdings Ltd generates 0.03x its asset value in annual revenue.

Return on Assets (ROA)

Measures how efficiently a company uses its assets to generate profits

Historical Range: -126.46% - 13.18%

Negative ROA - Baosheng Media Group Holdings Ltd is currently not profitable relative to its asset base.

Baosheng Media Group Holdings Ltd - Liquidity and Working Capital Analysis

Liquidity ratios measure a company's ability to pay off its short-term debts as they come due, using the company's current or quick assets. Working capital represents the operational liquidity available.

Key Liquidity Metrics

Metric Current 1 Year Ago 5 Years Ago
Current Ratio 1.26 5.08 1.78
Quick Ratio 1.26 5.18 1.78
Cash Ratio 0.00 0.00 0.00
Working Capital $2.42 Million $ 30.85 Million $ 40.39 Million

Baosheng Media Group Holdings Ltd - Advanced Valuation Insights

This section examines the relationship between Baosheng Media Group Holdings Ltd's asset base and its market valuation, helping to identify whether the company's assets are efficiently translated into market value.

Key Valuation Metrics

Current Price-to-Book Ratio 0.39
Latest Market Cap to Assets Ratio 0.12
Asset Growth Rate (YoY) -56.5%
Total Assets $21.25 Million
Market Capitalization $2.49 Million USD

Valuation Analysis

Below Book Valuation: The market values Baosheng Media Group Holdings Ltd's assets below their book value (0.12 x), which may indicate investor concerns about asset quality or future growth.

Significant Asset Reduction: Baosheng Media Group Holdings Ltd's assets decreased by 56.5% over the past year, potentially indicating divestiture, restructuring, or challenging business conditions.

Annual Total Assets for Baosheng Media Group Holdings Ltd (2018–2024)

The table below shows the annual total assets of Baosheng Media Group Holdings Ltd from 2018 to 2024.

Year Total Assets Change
2024-12-31 $21.25 Million -56.48%
2023-12-31 $48.83 Million -15.88%
2022-12-31 $58.05 Million -38.30%
2021-12-31 $94.08 Million +0.79%
2020-12-31 $93.34 Million +10.07%
2019-12-31 $84.80 Million +9.51%
2018-12-31 $77.44 Million --