Baidu Inc
Baidu, Inc. provides online marketing and non-marketing value added services through an internet platform in the People's Republic of China. It operates in two segments, Baidu Core and iQIYI. The Baidu Core segment offers search-based, feed-based, and other online marketing services; cloud services; and other products and services based on AI. This segment operates Baidu App that enables users to… Read more
Baidu Inc (BIDU) - Total Assets
Latest total assets as of December 2025: $449.16 Billion USD
Based on the latest financial reports, Baidu Inc (BIDU) holds total assets worth $449.16 Billion USD as of December 2025.
Total assets represent everything the company owns and controls, combining both current assets—like cash and cash equivalents, accounts receivable, and inventories—and non-current assets such as property, plant, equipment (PP&E), intangible assets, and long-term investments.
Baidu Inc - Total Assets Trend (2003–2025)
This chart illustrates how Baidu Inc’s total assets have evolved over time, based on quarterly financial data. Explore and compare other companies by total assets.
Baidu Inc - Asset Composition Analysis
Current Asset Composition (December 2025)
Baidu Inc's total assets of $449.16 Billion consist of 33.8% current assets and 66.2% non-current assets.
| Asset Category | Amount (USD) | % of Total Assets |
|---|---|---|
| Cash & Equivalents | $0.00 | 5.5% |
| Accounts Receivable | $13.73 Billion | 3.1% |
| Inventory | $0.00 | 0.0% |
| Property, Plant & Equipment | $0.00 | 0.0% |
| Intangible Assets | $9.85 Billion | 2.2% |
| Goodwill | $36.78 Billion | 8.2% |
Asset Composition Trend (2003–2025)
This chart illustrates how Baidu Inc's asset composition has evolved over time. Understanding changes in asset allocation can provide insights into the company's strategic shifts, capital allocation priorities, and business focus evolution.
Key Asset Composition Facts
- Current vs. Non-Current Assets: Baidu Inc's current assets represent 33.8% of total assets in 2025, a decrease from 85.6% in 2003.
- Cash Position: Cash and equivalents constituted 5.5% of total assets in 2025, down from 81.9% in 2003.
- Tangible vs. Intangible: Intangible assets (including goodwill) make up 10.0% of total assets, an increase from 0.0% in 2003.
- Asset Diversification: The largest asset category is goodwill at 8.2% of total assets.
Baidu Inc Competitors by Total Assets
Key competitors of Baidu Inc based on total assets are shown below.
| Company | Country | Total Assets |
|---|---|---|
|
SportsHero Limited
PINK:NIROF
|
USA | $527.01K |
|
Visual China Group Co Ltd
SHE:000681
|
China | CN¥4.43 Billion |
|
KidariStudio Inc
KO:020120
|
Korea | ₩342.14 Billion |
|
KT Hitel Corporation. Limited
KQ:036030
|
Korea | ₩482.90 Billion |
|
YTN Co.Ltd
KQ:040300
|
Korea | ₩346.27 Billion |
|
NEOWIZ HOLDINGS Corporation
KQ:042420
|
Korea | ₩879.92 Billion |
|
Genie Music Corporation
KQ:043610
|
Korea | ₩360.94 Billion |
|
NHN Bugs Corp
KQ:104200
|
Korea | ₩70.43 Billion |
Baidu Inc - Asset Efficiency Metrics
Asset efficiency metrics measure how effectively a company uses its assets to generate revenue and profits. These indicators help investors evaluate management's ability to deploy capital efficiently.
Asset Turnover Ratio
Measures how efficiently a company uses its assets to generate sales
Lower asset utilization - Baidu Inc generates 0.29x its asset value in annual revenue.
Return on Assets (ROA)
Measures how efficiently a company uses its assets to generate profits
Moderate ROA - For every $100 in assets, Baidu Inc generates $ 1.24 in net profit.
Baidu Inc - Liquidity and Working Capital Analysis
Liquidity ratios measure a company's ability to pay off its short-term debts as they come due, using the company's current or quick assets. Working capital represents the operational liquidity available.
Key Liquidity Metrics
| Metric | Current | 1 Year Ago | 5 Years Ago |
|---|---|---|---|
| Current Ratio | 1.76 | 2.09 | 2.86 |
| Quick Ratio | 1.76 | 2.01 | 2.71 |
| Cash Ratio | 0.00 | 0.00 | 0.00 |
| Working Capital | $65.64 Billion | $ 87.90 Billion | $ 124.74 Billion |
Baidu Inc - Advanced Valuation Insights
This section examines the relationship between Baidu Inc's asset base and its market valuation, helping to identify whether the company's assets are efficiently translated into market value.
Key Valuation Metrics
| Current Price-to-Book Ratio | 1.06 |
| Latest Market Cap to Assets Ratio | 0.09 |
| Asset Growth Rate (YoY) | 5.0% |
| Total Assets | $449.16 Billion |
| Market Capitalization | $41.50 Billion USD |
Valuation Analysis
Below Book Valuation: The market values Baidu Inc's assets below their book value (0.09 x), which may indicate investor concerns about asset quality or future growth.
Positive Asset Growth: Baidu Inc's assets grew by 5.0% over the past year, showing continued investment in the company's operational capacity.
Annual Total Assets for Baidu Inc (2003–2025)
The table below shows the annual total assets of Baidu Inc from 2003 to 2025.
| Year | Total Assets | Change |
|---|---|---|
| 2025-12-31 | $449.16 Billion | +5.00% |
| 2024-12-31 | $427.78 Billion | +5.17% |
| 2023-12-31 | $406.76 Billion | +4.04% |
| 2022-12-31 | $390.97 Billion | +2.88% |
| 2021-12-31 | $380.03 Billion | +14.22% |
| 2020-12-31 | $332.71 Billion | +10.42% |
| 2019-12-31 | $301.32 Billion | +1.26% |
| 2018-12-31 | $297.57 Billion | +18.21% |
| 2017-12-31 | $251.73 Billion | +38.31% |
| 2016-12-31 | $182.00 Billion | +23.09% |
| 2015-12-31 | $147.85 Billion | +48.36% |
| 2014-12-31 | $99.66 Billion | +40.40% |
| 2013-12-31 | $70.99 Billion | +55.44% |
| 2012-12-31 | $45.67 Billion | +95.66% |
| 2011-12-31 | $23.34 Billion | +111.26% |
| 2010-12-31 | $11.05 Billion | +79.45% |
| 2009-12-31 | $6.16 Billion | +56.35% |
| 2008-12-31 | $3.94 Billion | +48.27% |
| 2007-12-31 | $2.66 Billion | +59.22% |
| 2006-12-31 | $1.67 Billion | +46.78% |
| 2005-12-31 | $1.14 Billion | +333.41% |
| 2004-12-31 | $262.20 Million | +241.83% |
| 2003-12-31 | $76.71 Million | -- |