Baozun Inc

NASDAQ:BZUN USA Internet Retail
Market Cap
$126.94 Million
Market Cap Rank
#16840 Global
#6448 in USA
Share Price
$2.37
Change (1 day)
-1.25%
52-Week Range
$2.20 - $4.77
All Time High
$66.33
About

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operation… Read more

Baozun Inc (BZUN) - Total Assets

Latest total assets as of September 2025: $9.79 Billion USD

Based on the latest financial reports, Baozun Inc (BZUN) holds total assets worth $9.79 Billion USD as of September 2025.

Total assets represent everything the company owns and controls, combining both current assets—like cash and cash equivalents, accounts receivable, and inventories—and non-current assets such as property, plant, equipment (PP&E), intangible assets, and long-term investments.

Baozun Inc - Total Assets Trend (2012–2024)

This chart illustrates how Baozun Inc’s total assets have evolved over time, based on quarterly financial data. Explore and compare other companies by total assets.

Baozun Inc - Asset Composition Analysis

Current Asset Composition (December 2024)

Baozun Inc's total assets of $9.79 Billion consist of 70.7% current assets and 29.3% non-current assets.

Asset Category Amount (USD) % of Total Assets
Cash & Equivalents $0.00 16.1%
Accounts Receivable $2.41 Billion 23.7%
Inventory $1.52 Billion 14.9%
Property, Plant & Equipment $0.00 0.0%
Intangible Assets $357.28 Million 3.5%
Goodwill $362.38 Million 3.6%

Asset Composition Trend (2012–2024)

This chart illustrates how Baozun Inc's asset composition has evolved over time. Understanding changes in asset allocation can provide insights into the company's strategic shifts, capital allocation priorities, and business focus evolution.

Key Asset Composition Facts

  • Current vs. Non-Current Assets: Baozun Inc's current assets represent 70.7% of total assets in 2024, a decrease from 96.5% in 2012.
  • Cash Position: Cash and equivalents constituted 16.1% of total assets in 2024, down from 58.1% in 2012.
  • Tangible vs. Intangible: Intangible assets (including goodwill) make up 6.0% of total assets, an increase from 1.0% in 2012.
  • Asset Diversification: The largest asset category is accounts receivable at 23.7% of total assets.

Baozun Inc Competitors by Total Assets

Key competitors of Baozun Inc based on total assets are shown below.

Company Country Total Assets
Lambo Group Bhd
KLSE:0018
Malaysia RM182.69 Million
Global Top E Commerce Co Ltd
SHE:002640
China CN¥3.51 Billion
Interpark Co. Ltd
KQ:035080
Korea ₩1.70 Trillion
Oasis Home Holding Berhad
KLSE:0357
Malaysia RM84.51 Million
YES24 Co.Ltd
KQ:053280
Korea ₩503.32 Billion
Hyundai Home Shopping Network Corp
KO:057050
Korea ₩5.06 Trillion
Mister International Enterprise Corp.
TWO:2941
Taiwan NT$631.99 Million
H.H.Galaxy Co., Ltd.
TWO:2949
Taiwan NT$2.47 Billion

Baozun Inc - Asset Efficiency Metrics

Asset efficiency metrics measure how effectively a company uses its assets to generate revenue and profits. These indicators help investors evaluate management's ability to deploy capital efficiently.

Asset Turnover Ratio

Measures how efficiently a company uses its assets to generate sales

Historical Range: 0.76 - 1.43

Strong asset utilization - Baozun Inc generates 0.92x its asset value in annual revenue.

Return on Assets (ROA)

Measures how efficiently a company uses its assets to generate profits

Historical Range: -6.55% - 6.93%

Negative ROA - Baozun Inc is currently not profitable relative to its asset base.

Baozun Inc - Liquidity and Working Capital Analysis

Liquidity ratios measure a company's ability to pay off its short-term debts as they come due, using the company's current or quick assets. Working capital represents the operational liquidity available.

Key Liquidity Metrics

Metric Current 1 Year Ago 5 Years Ago
Current Ratio 1.87 1.95 6.59
Quick Ratio 1.56 1.46 5.84
Cash Ratio 0.00 0.00 0.00
Working Capital $3.16 Billion $ 3.39 Billion $ 6.65 Billion

Baozun Inc - Advanced Valuation Insights

This section examines the relationship between Baozun Inc's asset base and its market valuation, helping to identify whether the company's assets are efficiently translated into market value.

Key Valuation Metrics

Current Price-to-Book Ratio 0.26
Latest Market Cap to Assets Ratio 0.01
Asset Growth Rate (YoY) -2.4%
Total Assets $10.21 Billion
Market Capitalization $138.03 Million USD

Valuation Analysis

Below Book Valuation: The market values Baozun Inc's assets below their book value (0.01 x), which may indicate investor concerns about asset quality or future growth.

Slight Asset Contraction: Baozun Inc's assets decreased by 2.4% over the past year, which may reflect streamlining or optimization of resources.

Annual Total Assets for Baozun Inc (2012–2024)

The table below shows the annual total assets of Baozun Inc from 2012 to 2024.

Year Total Assets Change
2024-12-31 $10.21 Billion -2.45%
2023-12-31 $10.46 Billion +4.86%
2022-12-31 $9.98 Billion -18.91%
2021-12-31 $12.30 Billion +17.73%
2020-12-31 $10.45 Billion +48.87%
2019-12-31 $7.02 Billion +74.59%
2018-12-31 $4.02 Billion +33.43%
2017-12-31 $3.01 Billion +27.26%
2016-12-31 $2.37 Billion +25.47%
2015-12-31 $1.89 Billion +119.51%
2014-12-31 $859.86 Million +58.47%
2013-12-31 $542.59 Million +16.35%
2012-12-31 $466.33 Million --