MAG Interactive AB (publ)
MAG Interactive AB (publ) develops and publishes mobile games worldwide. It offers casual social games through QuizDuel, Crozzle, Wordzee, Primetime, Word Mansion, Tile Mansion, Ruzzle, Word Domination, and WordBrain, as well as Wordalot, word games, and trivia. The company distributes its games through digital app stores. MAG Interactive AB (publ) was incorporated in 2010 and is headquartered in… Read more
MAG Interactive AB (publ) (MAGI) - Total Assets
Latest total assets as of November 2025: Skr374.22 Million SEK
Based on the latest financial reports, MAG Interactive AB (publ) (MAGI) holds total assets worth Skr374.22 Million SEK as of November 2025.
Total assets represent everything the company owns and controls, combining both current assets—like cash and cash equivalents, accounts receivable, and inventories—and non-current assets such as property, plant, equipment (PP&E), intangible assets, and long-term investments.
MAG Interactive AB (publ) - Total Assets Trend (2015–2025)
This chart illustrates how MAG Interactive AB (publ)’s total assets have evolved over time, based on quarterly financial data. Explore and compare other companies by total assets.
MAG Interactive AB (publ) - Asset Composition Analysis
Current Asset Composition (August 2025)
MAG Interactive AB (publ)'s total assets of Skr374.22 Million consist of 36.2% current assets and 63.8% non-current assets.
| Asset Category | Amount (SEK) | % of Total Assets |
|---|---|---|
| Cash & Equivalents | Skr87.45 Million | 24.2% |
| Accounts Receivable | Skr35.36 Million | 9.8% |
| Inventory | Skr0.00 | 0.0% |
| Property, Plant & Equipment | Skr8.95 Million | 2.5% |
| Intangible Assets | Skr86.14 Million | 23.9% |
| Goodwill | Skr125.63 Million | 34.8% |
Asset Composition Trend (2015–2025)
This chart illustrates how MAG Interactive AB (publ)'s asset composition has evolved over time. Understanding changes in asset allocation can provide insights into the company's strategic shifts, capital allocation priorities, and business focus evolution.
Key Asset Composition Facts
- Current vs. Non-Current Assets: MAG Interactive AB (publ)'s current assets represent 36.2% of total assets in 2025, a decrease from 68.7% in 2015.
- Cash Position: Cash and equivalents constituted 24.2% of total assets in 2025, down from 26.3% in 2015.
- Tangible vs. Intangible: Intangible assets (including goodwill) make up 57.0% of total assets, an increase from 28.0% in 2015.
- Asset Diversification: The largest asset category is goodwill at 34.8% of total assets.
MAG Interactive AB (publ) Competitors by Total Assets
Key competitors of MAG Interactive AB (publ) based on total assets are shown below.
| Company | Country | Total Assets |
|---|---|---|
|
Giant Network Group Co Ltd
SHE:002558
|
China | CN¥18.19 Billion |
|
YOUZU Interactive Co Ltd
SHE:002174
|
China | CN¥5.78 Billion |
|
Devsisters corporation
KQ:194480
|
Korea | ₩322.33 Billion |
|
Dalian Zeus Entertainment
SHE:002354
|
China | CN¥1.98 Billion |
|
Kaiser China Holding Co Ltd
SHE:002425
|
China | CN¥3.29 Billion |
|
Kingnet Network Co Ltd
SHE:002517
|
China | CN¥13.17 Billion |
|
37 Interactive Entertainment Network Technology Group Co Ltd
SHE:002555
|
China | CN¥21.34 Billion |
|
Zhejiang Century Huatong Group Co Ltd
SHE:002602
|
China | CN¥43.23 Billion |
MAG Interactive AB (publ) - Asset Efficiency Metrics
Asset efficiency metrics measure how effectively a company uses its assets to generate revenue and profits. These indicators help investors evaluate management's ability to deploy capital efficiently.
Asset Turnover Ratio
Measures how efficiently a company uses its assets to generate sales
Strong asset utilization - MAG Interactive AB (publ) generates 0.76x its asset value in annual revenue.
Return on Assets (ROA)
Measures how efficiently a company uses its assets to generate profits
Negative ROA - MAG Interactive AB (publ) is currently not profitable relative to its asset base.
MAG Interactive AB (publ) - Liquidity and Working Capital Analysis
Liquidity ratios measure a company's ability to pay off its short-term debts as they come due, using the company's current or quick assets. Working capital represents the operational liquidity available.
Key Liquidity Metrics
| Metric | Current | 1 Year Ago | 5 Years Ago |
|---|---|---|---|
| Current Ratio | 3.63 | 4.04 | 2.51 |
| Quick Ratio | 3.63 | 4.04 | 3.24 |
| Cash Ratio | 2.48 | 3.01 | 0.00 |
| Working Capital | Skr83.11 Million | Skr 120.14 Million | Skr 79.29 Million |
MAG Interactive AB (publ) - Advanced Valuation Insights
This section examines the relationship between MAG Interactive AB (publ)'s asset base and its market valuation, helping to identify whether the company's assets are efficiently translated into market value.
Key Valuation Metrics
| Current Price-to-Book Ratio | 0.50 |
| Latest Market Cap to Assets Ratio | 0.02 |
| Asset Growth Rate (YoY) | -10.2% |
| Total Assets | Skr361.03 Million |
| Market Capitalization | $6.55 Million USD |
Valuation Analysis
Below Book Valuation: The market values MAG Interactive AB (publ)'s assets below their book value (0.02 x), which may indicate investor concerns about asset quality or future growth.
Significant Asset Reduction: MAG Interactive AB (publ)'s assets decreased by 10.2% over the past year, potentially indicating divestiture, restructuring, or challenging business conditions.
Annual Total Assets for MAG Interactive AB (publ) (2015–2025)
The table below shows the annual total assets of MAG Interactive AB (publ) from 2015 to 2025.
| Year | Total Assets | Change |
|---|---|---|
| 2025-08-31 | Skr361.03 Million | -10.20% |
| 2024-08-31 | Skr402.05 Million | -7.58% |
| 2023-08-31 | Skr435.04 Million | -5.59% |
| 2022-08-31 | Skr460.78 Million | -3.31% |
| 2021-08-31 | Skr476.57 Million | +15.68% |
| 2020-08-31 | Skr411.99 Million | +9.18% |
| 2019-08-31 | Skr377.34 Million | -9.67% |
| 2018-08-31 | Skr417.74 Million | +57.16% |
| 2017-08-31 | Skr265.80 Million | +81.17% |
| 2016-08-31 | Skr146.71 Million | +15.67% |
| 2015-08-31 | Skr126.84 Million | -- |