Media Prima Bhd
Media Prima Berhad operates as a media company in Malaysia and internationally. The company operates through Omnia, Broadcasting, Outdoor Media, Print Media, Digital Media, and Home Shopping segments. It provides media services in television, print, radio, out-of-home advertising, content creation and digital media. The company owns and operates television network channels, which include TV3, 8TV… Read more
Media Prima Bhd - Asset Resilience Ratio
Media Prima Bhd (4502) has an Asset Resilience Ratio of 26.98% as of September 2025. The Asset Resilience Ratio measures the percentage of a company's total assets that are held in liquid form (cash and short-term investments). This metric indicates how well-positioned the company is to handle unexpected financial challenges, economic downturns, or strategic opportunities without requiring external financing.
Liquid Assets
Total Assets
Resilience Assessment
Asset Resilience Ratio Trend (2012–2024)
This chart shows how Media Prima Bhd's Asset Resilience Ratio has changed over time. Compare with other companies' asset resilience ratios.
Liquid Assets Composition Over Time
This chart breaks down Media Prima Bhd's liquid assets into cash & equivalents and short-term investments, showing how the composition has evolved over time.
Current Liquid Assets Breakdown
| Component | Amount | % of Total Assets |
|---|---|---|
| Cash & Equivalents | RM347.62 Million | 24.22% |
| Short-term Investments | RM39.62 Million | 2.76% |
| Total Liquid Assets | RM387.24 Million | 26.98% |
Asset Resilience Insights
- Very High Liquidity: Media Prima Bhd maintains exceptional liquid asset reserves at 26.98% of total assets.
- This level provides strong protection against economic uncertainties but may indicate potential for more aggressive growth investments.
- The company primarily holds liquidity in cash and equivalents rather than short-term investments.
Media Prima Bhd Industry Peers by Asset Resilience Ratio
Compare Media Prima Bhd's asset resilience ratio with other companies in the same industry.
| Company | Industry | Asset Resilience Ratio |
|---|---|---|
|
AVP Inc
PINK:AVPI |
Entertainment | 0.00% |
|
Club De Futbol Intercity Sad
MC:CITY |
Entertainment | 0.64% |
|
Studio Dragon Corporation
KQ:253450 |
Entertainment | 0.45% |
|
Wasu Media Holding Co Ltd
SHE:000156 |
Entertainment | 2.15% |
|
Huawen Media Investment Corp
SHE:000793 |
Entertainment | 3.71% |
|
Beijing Jingxi Culture&Tourism Co Ltd
SHE:000802 |
Entertainment | -0.22% |
|
CITIC Guoan Information Industry Co Ltd
SHE:000839 |
Entertainment | 0.83% |
|
Bona Film Group Co Ltd
SHE:001330 |
Entertainment | 0.05% |
Annual Asset Resilience Ratio for Media Prima Bhd (2012–2024)
The table below shows the annual Asset Resilience Ratio data for Media Prima Bhd.
| Year | Asset Resilience Ratio (%) | Liquid Assets | Total Assets | Change |
|---|---|---|---|---|
| 2024-12-31 | 2.67% | RM39.29 Million | RM1.47 Billion | -15.48pp |
| 2023-12-31 | 18.14% | RM261.13 Million | RM1.44 Billion | -2.10pp |
| 2022-12-31 | 20.25% | RM284.21 Million | RM1.40 Billion | -1.77pp |
| 2021-12-31 | 22.02% | RM310.13 Million | RM1.41 Billion | +0.61pp |
| 2020-12-31 | 21.41% | RM292.65 Million | RM1.37 Billion | +3.77pp |
| 2019-12-31 | 17.64% | RM253.18 Million | RM1.44 Billion | +1.33pp |
| 2018-12-31 | 16.31% | RM214.91 Million | RM1.32 Billion | +6.84pp |
| 2017-12-31 | 9.47% | RM149.84 Million | RM1.58 Billion | -4.07pp |
| 2016-12-31 | 13.54% | RM291.31 Million | RM2.15 Billion | -1.31pp |
| 2015-12-31 | 14.85% | RM346.00 Million | RM2.33 Billion | -4.71pp |
| 2014-12-31 | 19.56% | RM485.00 Million | RM2.48 Billion | -0.50pp |
| 2013-12-31 | 20.06% | RM523.00 Million | RM2.61 Billion | -0.67pp |
| 2012-12-31 | 20.73% | RM553.00 Million | RM2.67 Billion | -- |