Easyhome New Retail Group Corporation Limited, together with its subsidiaries, operates and manages chain stores in China. It operates in five segments: Leasing and Franchising Business; Decoration; Merchandise Sales; Financial; and Other. The company offers home furnishing store operation, leasing, management, and franchising services; home decoration services, such as personalized customization, mansion design, whole decoration packages, and partial renovation, etc.; financing, guarantee, and factoring services; AI design tools; digital solutions and precision marketing services, including live broadcasting, studio photography, and AIGC for home furnishing merchants; and other services. It also sells home building products; decoration and department store supplies; and electronic products, such as smart wearable devices, phones, robots, operating systems, and life service platforms, as well as engages in investment management, property leasing, small loan, software technology development, and wholesale and retail activities. In addition, the company operates digital platforms, such as Juran Designer, Juran Smart Home, and Dongwo; and a vocational skills training school focused on training home service, customized home furnishing, and smart home service technicians. Further, it owns, leases, and franchises shopping malls and modern department stores under Zhongshang World brand; and general, campus, and micro supermarkets. Easyhome New Retail Group Corporation Limited was founded in 1990 and is based in Beijing, China.