Xinhua Winshare Publishing and Media Co., Ltd. engages in the publishing and distribution businesses in the People's Republic of China. The company operates in through Publication and Distribution segments. The Publication segment publishes books, newspapers, journals, audio-visual products, and digital products; provides printing services; and supplies printing materials. The Distribution segment provides textbooks to schools, teachers, and students and education informatized and educational materials business for primary and secondary schools, retailing, distribution and online sales of publications. The company sells books, newspapers, journals, and electronic equipment, as well as electronic publications; wholesales audio-visual products; produces audio and video tapes; and provides logistics, and business services. In addition, it is involved in the wholesale and retail of pre-packaged of goods; import and export business; property leasing; and catering business; exhibition of artwork, and advertising agency and leasing businesses. Further, the company engages in project investment and management; and organizing and planning of cultural and art exchange activities. Additionally, it offers computer software development and system services; business consulting; online sale of products; and study tour event planning, conference, and exhibition services. The company was formerly known as Sichuan Xinhua Winshare Chainstore Co., Ltd. and changed its name to Xinhua Winshare Publishing and Media Co., Ltd. in 2010. The company was incorporated in 2005 and is headquartered in Chengdu, the People's Republic of China. Xinhua Winshare Publishing and Media Co., Ltd. is a subsidiary of Sichuan Xinhua Publishing and Distribution Group Co., Ltd.