Direct Digital Holdings Inc
Direct Digital Holdings, Inc. operates as an end-to-end full-service advertising and marketing platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as trav… Read more
Direct Digital Holdings Inc (DRCT) - Net Assets
Latest net assets as of September 2025: $-6.70 Million USD
Based on the latest financial reports, Direct Digital Holdings Inc (DRCT) has net assets worth $-6.70 Million USD as of September 2025.
Net assets (also known as shareholders' equity or book value) represent the difference between a company's total assets ($22.54 Million) and total liabilities ($29.23 Million). This figure indicates the residual interest in the assets after deducting liabilities, essentially showing what would remain for shareholders if all assets were liquidated and all debts paid off.
Key Net Assets Metrics
| Metric | Value |
|---|---|
| Current Net Assets | $-6.70 Million |
| % of Total Assets | -29.71% |
| Annual Growth Rate | N/A |
| 5-Year Change | -933.09% |
| 10-Year Change | N/A |
| Growth Volatility | 406.27 |
Direct Digital Holdings Inc - Net Assets Trend (2019–2024)
This chart illustrates how Direct Digital Holdings Inc's net assets have evolved over time, based on quarterly financial data. Explore and compare other companies by net assets.
Annual Net Assets for Direct Digital Holdings Inc (2019–2024)
The table below shows the annual net assets of Direct Digital Holdings Inc from 2019 to 2024.
| Year | Net Assets | Change |
|---|---|---|
| 2024-12-31 | $-19.73 Million | -947.51% |
| 2023-12-31 | $2.33 Million | -58.39% |
| 2022-12-31 | $5.59 Million | +1592.57% |
| 2021-12-31 | $-374.86K | -115.83% |
| 2020-12-31 | $2.37 Million | +286.36% |
| 2019-12-31 | $-1.27 Million | -- |
Equity Component Analysis
This analysis shows how different components contribute to Direct Digital Holdings Inc's total equity over time. Equity components include common stock, retained earnings, additional paid-in capital, and other elements.
Equity Composition Insights
- Retained earnings have decreased by 787374700.0% over the analyzed period, potentially due to dividend distributions or operating losses.
Current Equity Component Breakdown (December 2024)
| Component | Amount | Percentage |
|---|---|---|
| Common Stock | $17.00K | % |
| Other Components | $3.77 Million | % |
| Total Equity | $-4.99 Million | 100.00% |
Direct Digital Holdings Inc Competitors by Market Cap
The table below lists competitors of Direct Digital Holdings Inc ranked by their market capitalization.
| Company | Market Cap |
|---|---|
|
Groove Botanicals Inc
PINK:GRVE
|
$357.83K |
|
RheinLand Holding AG
DU:RLV
|
$357.90K |
|
FOBANK
CO:FOBANK
|
$358.19K |
|
SWE ORPHAN BIOVITRU
MU:B6E
|
$358.38K |
|
Dellia Grp ASA
OL:DELIA
|
$356.75K |
|
Serco Group
LSE:SRP
|
$356.54K |
|
Sempio Co.
KQ:007540
|
$356.51K |
|
CAPITAL POWER
BE:2CP
|
$356.42K |
Equity Growth Attribution
This analysis shows how different factors contributed to changes in Direct Digital Holdings Inc's equity between the two most recent reporting periods.
Equity Growth Insights
- From 2023 to 2024, total equity changed from 2,328,000 to -4,988,000, a change of -7,316,000 (-314.3%).
- Net loss of 6,236,000 reduced equity.
- Dividend payments of 3,185,000 reduced retained earnings.
- New share issuances of 1,646,000 increased equity.
- Other factors increased equity by 459,000.
Equity Change Factors (2023 to 2024)
| Factor | Impact | Contribution |
|---|---|---|
| Net Income | $-6.24 Million | -125.02% |
| Dividends Paid | $3.19 Million | -63.85% |
| Share Issuances | $1.65 Million | +33.0% |
| Other Changes | $459.00K | +9.2% |
| Total Change | $- | -314.26% |
Book Value vs Market Value Analysis
This analysis compares Direct Digital Holdings Inc's book value (net assets) with its market value over time. The relationship between these values can provide insights into investor sentiment and company valuation.
Valuation Insights
Historical Price-to-Book Ratios
| Date | Book Value per Share | Market Price | P/B Ratio |
|---|---|---|---|
| 2019-12-31 | $-0.45 | $0.97 | x |
| 2020-12-31 | $0.85 | $0.97 | x |
| 2021-12-31 | $-0.09 | $0.97 | x |
| 2022-12-31 | $0.16 | $0.97 | x |
| 2023-12-31 | $0.16 | $0.97 | x |
| 2024-12-31 | $-1.33 | $0.97 | x |
Capital Efficiency Dashboard
This dashboard shows how efficiently Direct Digital Holdings Inc utilizes its equity to generate returns, including Return on Equity (ROE) and its components based on the DuPont analysis framework.
Capital Efficiency Insights
- Current Return on Equity (ROE): 0.00%
- The company may be facing challenges in efficiently utilizing shareholder equity.
- DuPont Analysis Breakdown:
- • Net Profit Margin: -10.01%
- • Asset Turnover: 2.40x
- • Equity Multiplier: 0.00x
- Recent ROE (0.00%) is below the historical average (9.32%), suggesting potential challenges in capital efficiency.
Historical Capital Efficiency Metrics
| Year | Return on Equity | Net Profit Margin | Asset Turnover | Equity Multiplier | Economic Value Added |
|---|---|---|---|---|---|
| 2019 | 0.00% | -14.09% | 1.48x | 0.00x | $-756.68K |
| 2020 | -38.35% | -7.28% | 0.41x | 12.96x | $-1.15 Million |
| 2021 | 0.00% | -3.95% | 1.06x | 0.00x | $-1.47 Million |
| 2022 | 8.99% | 0.23% | 1.54x | 25.48x | $-23.10K |
| 2023 | 85.31% | 1.26% | 2.28x | 29.64x | $1.75 Million |
| 2024 | 0.00% | -10.01% | 2.40x | 0.00x | $-5.74 Million |
Industry Comparison
This section compares Direct Digital Holdings Inc's net assets metrics with peer companies in the Advertising Agencies industry.
Industry Context
- Industry: Advertising Agencies
- Average net assets among peers: $245,455,576
- Average return on equity (ROE) among peers: 1.30%
Peer Company Comparison
| Company | Net Assets | Return on Equity | Debt-to-Equity | Market Cap |
|---|---|---|---|---|
| Direct Digital Holdings Inc (DRCT) | $-6.70 Million | 0.00% | N/A | $357.19K |
| Adaptive Ad Systems Inc (AATV) | $4.67 Million | 44.68% | 0.14x | $1.69K |
| ACCESS Newswire Inc. (ACCS) | $1.85 Million | 16.56% | 0.38x | $14.25 Million |
| Artec Consulting Corp (ACTL) | $-1.09 Million | 0.00% | 0.00x | $69.28K |
| Advantage Solutions Inc (ADV) | $2.58 Billion | 2.11% | 1.27x | $109.73 Million |
| Airnet Technology Inc (ANTE) | $3.61 Million | -66.61% | 0.77x | $46.30 Million |
| Applovin Corp (APP) | $-158.24 Million | 0.00% | 0.00x | $111.19 Billion |
| Advantex Marketing International Inc (ATXMF) | $-9.17 Million | 0.00% | 0.00x | $36.32K |
| Baosheng Media Group Holdings Ltd (BAOS) | $41.66 Million | 16.67% | 1.24x | $2.49 Million |
| Bang Holdings Corp (BXNG) | $251.17K | -0.45% | 1.37x | $406.52 |
| Beyond Commerce Inc (BYOC) | $-11.28 Million | 0.00% | 0.00x | $1.65 Million |