Direct Digital Holdings Inc (DRCT) - Total Assets
Based on the latest financial reports, Direct Digital Holdings Inc (DRCT) holds total assets worth $20.16 Million USD as of December 2025. Total assets represent everything the company owns and controls, combining both current assets—like cash and cash equivalents, accounts receivable, and inventories—and non-current assets such as property, plant, equipment (PP&E), intangible assets, and long-term investments. See shareholders equity of Direct Digital Holdings Inc for net asset value and shareholders' equity analysis.
Direct Digital Holdings Inc - Total Assets Trend (2019–2025)
This chart illustrates how Direct Digital Holdings Inc's total assets have evolved over time, based on quarterly financial data.
Direct Digital Holdings Inc - Asset Composition Analysis
Current Asset Composition (December 2025)
Direct Digital Holdings Inc's total assets of $20.16 Million consist of 23.5% current assets and 76.5% non-current assets.
| Asset Category | Amount (USD) | % of Total Assets |
|---|---|---|
| Cash & Equivalents | $0.00 | 3.6% |
| Accounts Receivable | $3.13 Million | 15.5% |
| Inventory | $0.00 | 0.0% |
| Property, Plant & Equipment | $0.00 | 0.0% |
| Intangible Assets | $7.85 Million | 39.0% |
| Goodwill | $6.52 Million | 32.4% |
Asset Composition Trend (2019–2025)
This chart illustrates how Direct Digital Holdings Inc's asset composition has evolved over time. Understanding changes in asset allocation can provide insights into the company's strategic shifts, capital allocation priorities, and business focus evolution. For live market cap, price, and company overview, see market value of Direct Digital Holdings Inc.
Key Asset Composition Facts
- Current vs. Non-Current Assets: Direct Digital Holdings Inc's current assets represent 23.5% of total assets in 2025, a decrease from 42.2% in 2019.
- Cash Position: Cash and equivalents constituted 3.6% of total assets in 2025, down from 20.9% in 2019.
- Tangible vs. Intangible: Intangible assets (including goodwill) make up 70.0% of total assets, an increase from 57.0% in 2019.
- Asset Diversification: The largest asset category is intangible assets at 39.0% of total assets.
Direct Digital Holdings Inc Competitors by Total Assets
Key competitors of Direct Digital Holdings Inc based on total assets are shown below.
| Company | Country | Total Assets |
|---|---|---|
|
Genimous Technology Co Ltd
SHE:000676
|
China | CN¥5.12 Billion |
|
GTN Ltd
AU:GTN
|
Australia | AU$270.40 Million |
|
DCI O.N.
F:DCIK
|
Germany | €5.79 Million |
|
Klarsen SA
PA:ALKLA
|
France | €7.48 Million |
|
Acheter Louer
PA:ALALO
|
France | €1.37 Million |
|
Ooh!Media Ltd
AU:OML
|
Australia | AU$1.90 Billion |
|
Ive Group Ltd
AU:IGL
|
Australia | AU$663.86 Million |
|
Pureprofile Ltd
AU:PPL
|
Australia | AU$30.55 Million |
Direct Digital Holdings Inc - Liquidity and Working Capital Analysis
Liquidity ratios measure a company's ability to pay off its short-term debts as they come due, using the company's current or quick assets. Working capital represents the operational liquidity available.
Key Liquidity Metrics
| Metric | Current | 1 Year Ago | 5 Years Ago |
|---|---|---|---|
| Current Ratio | 0.18 | 0.64 | 0.98 |
| Quick Ratio | 0.18 | 0.64 | 0.98 |
| Cash Ratio | 0.00 | 0.00 | 0.00 |
| Working Capital | $-21.68 Million | $-4.82 Million | $-117.78K |
Direct Digital Holdings Inc - Advanced Valuation Insights
This section examines the relationship between Direct Digital Holdings Inc's asset base and its market valuation, helping to identify whether the company's assets are efficiently translated into market value.
Key Valuation Metrics
| Current Price-to-Book Ratio | 22.25 |
| Latest Market Cap to Assets Ratio | 0.11 |
| Asset Growth Rate (YoY) | -22.5% |
| Total Assets | $20.16 Million |
| Market Capitalization | $2.14 Million USD |
Valuation Analysis
Below Book Valuation: The market values Direct Digital Holdings Inc's assets below their book value (0.11x), which may indicate investor concerns about asset quality or future growth.
Significant Asset Reduction: Direct Digital Holdings Inc's assets decreased by 22.5% over the past year, potentially indicating divestiture, restructuring, or challenging business conditions.
Annual Total Assets for Direct Digital Holdings Inc (2019–2025)
The table below shows the annual total assets of Direct Digital Holdings Inc from 2019 to 2025.
| Year | Total Assets | Change |
|---|---|---|
| 2025-12-31 | $20.16 Million | -22.49% |
| 2024-12-31 | $26.01 Million | -62.32% |
| 2023-12-31 | $69.01 Million | +18.72% |
| 2022-12-31 | $58.13 Million | +61.46% |
| 2021-12-31 | $36.00 Million | +17.28% |
| 2020-12-31 | $30.70 Million | +626.81% |
| 2019-12-31 | $4.22 Million | -- |
About Direct Digital Holdings Inc
Direct Digital Holdings, Inc. operates as an end-to-end full-service advertising and marketing platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as trav… Read more