Direct Digital Holdings Inc
Direct Digital Holdings, Inc. operates as an end-to-end full-service advertising and marketing platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as trav… Read more
Direct Digital Holdings Inc (DRCT) - Total Assets
Latest total assets as of September 2025: $22.54 Million USD
Based on the latest financial reports, Direct Digital Holdings Inc (DRCT) holds total assets worth $22.54 Million USD as of September 2025.
Total assets represent everything the company owns and controls, combining both current assets—like cash and cash equivalents, accounts receivable, and inventories—and non-current assets such as property, plant, equipment (PP&E), intangible assets, and long-term investments.
Direct Digital Holdings Inc - Total Assets Trend (2019–2024)
This chart illustrates how Direct Digital Holdings Inc’s total assets have evolved over time, based on quarterly financial data. Explore and compare other companies by total assets.
Direct Digital Holdings Inc - Asset Composition Analysis
Current Asset Composition (December 2024)
Direct Digital Holdings Inc's total assets of $22.54 Million consist of 32.8% current assets and 67.2% non-current assets.
| Asset Category | Amount (USD) | % of Total Assets |
|---|---|---|
| Cash & Equivalents | $0.00 | 5.6% |
| Accounts Receivable | $4.97 Million | 19.1% |
| Inventory | $0.00 | 0.0% |
| Property, Plant & Equipment | $0.00 | 0.0% |
| Intangible Assets | $9.73 Million | 37.4% |
| Goodwill | $6.52 Million | 25.1% |
Asset Composition Trend (2019–2024)
This chart illustrates how Direct Digital Holdings Inc's asset composition has evolved over time. Understanding changes in asset allocation can provide insights into the company's strategic shifts, capital allocation priorities, and business focus evolution.
Key Asset Composition Facts
- Current vs. Non-Current Assets: Direct Digital Holdings Inc's current assets represent 32.8% of total assets in 2024, a decrease from 42.2% in 2019.
- Cash Position: Cash and equivalents constituted 5.6% of total assets in 2024, down from 20.9% in 2019.
- Tangible vs. Intangible: Intangible assets (including goodwill) make up 62.0% of total assets, an increase from 57.0% in 2019.
- Asset Diversification: The largest asset category is intangible assets at 37.4% of total assets.
Direct Digital Holdings Inc Competitors by Total Assets
Key competitors of Direct Digital Holdings Inc based on total assets are shown below.
| Company | Country | Total Assets |
|---|---|---|
|
Genimous Technology Co Ltd
SHE:000676
|
China | CN¥5.12 Billion |
|
PUC Bhd
KLSE:0007
|
Malaysia | RM188.26 Million |
|
Hunan TV & Broadcast Intermediary Co Ltd
SHE:000917
|
China | CN¥16.44 Billion |
|
Focus Media Information Technology Co Ltd
SHE:002027
|
China | CN¥23.79 Billion |
|
NanJi ECommerce Co Ltd
SHE:002127
|
China | CN¥4.84 Billion |
|
Leo Group Co Ltd
SHE:002131
|
China | CN¥21.89 Billion |
|
Foshan Saturday Shoes Co Ltd
SHE:002291
|
China | CN¥4.97 Billion |
|
Guangdong Advertising Co Ltd
SHE:002400
|
China | CN¥11.09 Billion |
Direct Digital Holdings Inc - Asset Efficiency Metrics
Asset efficiency metrics measure how effectively a company uses its assets to generate revenue and profits. These indicators help investors evaluate management's ability to deploy capital efficiently.
Asset Turnover Ratio
Measures how efficiently a company uses its assets to generate sales
Strong asset utilization - Direct Digital Holdings Inc generates 2.40x its asset value in annual revenue.
Return on Assets (ROA)
Measures how efficiently a company uses its assets to generate profits
Negative ROA - Direct Digital Holdings Inc is currently not profitable relative to its asset base.
Direct Digital Holdings Inc - Liquidity and Working Capital Analysis
Liquidity ratios measure a company's ability to pay off its short-term debts as they come due, using the company's current or quick assets. Working capital represents the operational liquidity available.
Key Liquidity Metrics
| Metric | Current | 1 Year Ago | 5 Years Ago |
|---|---|---|---|
| Current Ratio | 0.37 | 0.25 | 0.98 |
| Quick Ratio | 0.37 | 0.25 | 0.98 |
| Cash Ratio | 0.00 | 0.00 | 0.00 |
| Working Capital | $-11.14 Million | $ -33.81 Million | $ -117.78K |
Direct Digital Holdings Inc - Advanced Valuation Insights
This section examines the relationship between Direct Digital Holdings Inc's asset base and its market valuation, helping to identify whether the company's assets are efficiently translated into market value.
Key Valuation Metrics
| Current Price-to-Book Ratio | 13.87 |
| Latest Market Cap to Assets Ratio | 0.01 |
| Asset Growth Rate (YoY) | -62.3% |
| Total Assets | $26.01 Million |
| Market Capitalization | $357.19K USD |
Valuation Analysis
Below Book Valuation: The market values Direct Digital Holdings Inc's assets below their book value (0.01 x), which may indicate investor concerns about asset quality or future growth.
Significant Asset Reduction: Direct Digital Holdings Inc's assets decreased by 62.3% over the past year, potentially indicating divestiture, restructuring, or challenging business conditions.
Annual Total Assets for Direct Digital Holdings Inc (2019–2024)
The table below shows the annual total assets of Direct Digital Holdings Inc from 2019 to 2024.
| Year | Total Assets | Change |
|---|---|---|
| 2024-12-31 | $26.01 Million | -62.32% |
| 2023-12-31 | $69.01 Million | +18.72% |
| 2022-12-31 | $58.13 Million | +61.46% |
| 2021-12-31 | $36.00 Million | +17.28% |
| 2020-12-31 | $30.70 Million | +626.81% |
| 2019-12-31 | $4.22 Million | -- |