Pureprofile Ltd
Pureprofile Ltd, a data and insights organization, engages in the provision of online research solutions for agencies, marketers, researchers, brands and businesses in Australasia, Europe, and the United States. The company conducts market research; and accesses insights and campaigns through its proprietary self-service platform. It also offers Audience Builder to create additional revenue strea… Read more
Pureprofile Ltd - Asset Resilience Ratio
Pureprofile Ltd (PPL) has an Asset Resilience Ratio of 19.53% as of June 2025. The Asset Resilience Ratio measures the percentage of a company's total assets that are held in liquid form (cash and short-term investments). This metric indicates how well-positioned the company is to handle unexpected financial challenges, economic downturns, or strategic opportunities without requiring external financing.
Liquid Assets
Total Assets
Resilience Assessment
Asset Resilience Ratio Trend (2017–2025)
This chart shows how Pureprofile Ltd's Asset Resilience Ratio has changed over time. Compare with other companies' asset resilience ratios.
Liquid Assets Composition Over Time
This chart breaks down Pureprofile Ltd's liquid assets into cash & equivalents and short-term investments, showing how the composition has evolved over time.
Current Liquid Assets Breakdown
| Component | Amount | % of Total Assets |
|---|---|---|
| Cash & Equivalents | AU$5.72 Million | 18.73% |
| Short-term Investments | AU$244.91K | 0.8% |
| Total Liquid Assets | AU$5.97 Million | 19.53% |
Asset Resilience Insights
- Good Liquidity Position: Pureprofile Ltd maintains a healthy 19.53% of assets in liquid form.
- This level provides good financial flexibility while maintaining productive asset deployment.
- The company primarily holds liquidity in cash and equivalents rather than short-term investments.
Pureprofile Ltd Industry Peers by Asset Resilience Ratio
Compare Pureprofile Ltd's asset resilience ratio with other companies in the same industry.
| Company | Industry | Asset Resilience Ratio |
|---|---|---|
|
Genimous Technology Co Ltd
SHE:000676 |
Advertising Agencies | 9.91% |
|
PUC Bhd
KLSE:0007 |
Advertising Agencies | 0.02% |
|
Hunan TV & Broadcast Intermediary Co Ltd
SHE:000917 |
Advertising Agencies | 10.98% |
|
Focus Media Information Technology Co Ltd
SHE:002027 |
Advertising Agencies | 8.42% |
|
NanJi ECommerce Co Ltd
SHE:002127 |
Advertising Agencies | 20.01% |
|
Leo Group Co Ltd
SHE:002131 |
Advertising Agencies | 20.33% |
|
Foshan Saturday Shoes Co Ltd
SHE:002291 |
Advertising Agencies | 0.00% |
|
Guangdong Advertising Co Ltd
SHE:002400 |
Advertising Agencies | 0.24% |
Annual Asset Resilience Ratio for Pureprofile Ltd (2017–2025)
The table below shows the annual Asset Resilience Ratio data for Pureprofile Ltd.
| Year | Asset Resilience Ratio (%) | Liquid Assets | Total Assets | Change |
|---|---|---|---|---|
| 2025-06-30 | 0.80% | AU$244.91K | AU$30.55 Million | -0.26pp |
| 2024-06-30 | 1.06% | AU$269.17K | AU$25.41 Million | -0.12pp |
| 2023-06-30 | 1.18% | AU$265.53K | AU$22.53 Million | +0.70pp |
| 2022-06-30 | 0.48% | AU$101.37K | AU$21.03 Million | -6.52pp |
| 2017-06-30 | 7.00% | AU$4.05 Million | AU$57.84 Million | -- |