Pureprofile Ltd - Asset Resilience Ratio

Latest as of June 2025: 19.53%

Pureprofile Ltd (PPL) has an Asset Resilience Ratio of 19.53% as of June 2025. The Asset Resilience Ratio measures the percentage of a company's total assets that are held in liquid form (cash and short-term investments). This metric indicates how well-positioned the company is to handle unexpected financial challenges, economic downturns, or strategic opportunities without requiring external financing. Read PPL total liabilities for a breakdown of total debt and financial obligations.

Liquid Assets

AU$5.97 Million

≈ $4.22 Million USD Cash + Short-term Investments

Total Assets

AU$30.55 Million

≈ $21.62 Million USD All company assets

Resilience Assessment

Good

Financial Resilience Level

Asset Resilience Ratio Trend (2017–2025)

This chart shows how Pureprofile Ltd's Asset Resilience Ratio has changed over time. See Pureprofile Ltd shareholders equity for net asset value and shareholders' equity analysis.

Liquid Assets Composition Over Time

This chart breaks down Pureprofile Ltd's liquid assets into cash & equivalents and short-term investments, showing how the composition has evolved over time. For market capitalisation and broader financial context, see Pureprofile Ltd (PPL) market capitalisation.

Current Liquid Assets Breakdown

Component	Amount	% of Total Assets
Cash & Equivalents	AU$5.72 Million	18.73%
Short-term Investments	AU$244.91K	0.8%
Total Liquid Assets	AU$5.97 Million	19.53%

Asset Resilience Insights

Good Liquidity Position: Pureprofile Ltd maintains a healthy 19.53% of assets in liquid form.
This level provides good financial flexibility while maintaining productive asset deployment.
The company primarily holds liquidity in cash and equivalents rather than short-term investments.

Pureprofile Ltd Industry Peers by Asset Resilience Ratio

Compare Pureprofile Ltd's asset resilience ratio with other companies in the same industry.

Company	Industry	Asset Resilience Ratio
DLG Exhibitions & Events Corp Ltd SHG:600826	Advertising Agencies	29.09%
Mega-info Media Co.Ltd. SHE:301102	Advertising Agencies	0.00%
Brightcom Group Limited NSE:BCG	Advertising Agencies	0.01%
Oricom Inc KQ:010470	Advertising Agencies	9.74%
GTN Ltd AU:GTN	Advertising Agencies	7.80%
Acheter Louer PA:ALALO	Advertising Agencies	0.00%
Ooh!Media Ltd AU:OML	Advertising Agencies	0.96%
Ive Group Ltd AU:IGL	Advertising Agencies	7.54%

Annual Asset Resilience Ratio for Pureprofile Ltd (2017–2025)

The table below shows the annual Asset Resilience Ratio data for Pureprofile Ltd.

Year	Asset Resilience Ratio (%)	Liquid Assets	Total Assets	Change
2025-06-30	0.80%	AU$244.91K ≈ $173.29K	AU$30.55 Million ≈ $21.62 Million	-0.26pp
2024-06-30	1.06%	AU$269.17K ≈ $190.45K	AU$25.41 Million ≈ $17.98 Million	-0.12pp
2023-06-30	1.18%	AU$265.53K ≈ $187.88K	AU$22.53 Million ≈ $15.94 Million	+0.70pp
2022-06-30	0.48%	AU$101.37K ≈ $71.72K	AU$21.03 Million ≈ $14.88 Million	-6.52pp
2017-06-30	7.00%	AU$4.05 Million ≈ $2.86 Million	AU$57.84 Million ≈ $40.93 Million	--

pp = percentage points

About Pureprofile Ltd

AU:PPL Australia Advertising Agencies

Market Cap

$29.80 Million

AU$42.11 Million AUD

Market Cap Rank

#23742 Global

#953 in Australia

Share Price

AU$0.04

Change (1 day)

+2.86%

52-Week Range

AU$0.04 - AU$0.06

All Time High

AU$0.43