Pureprofile Ltd Asset Resilience Ratio
Pureprofile Ltd asset resilience ratio. Pureprofile Ltd (PPL) has an Asset Resilience Ratio of 18.27% as of December 2025. The Asset Resilience Ratio measures the percentage of a company's total assets that are held in liquid form (cash and short-term investments). This metric indicates how well-positioned the company is to handle unexpected financial challenges, economic downturns, or strategic opportunities without requiring external financing. Read Pureprofile Ltd debt and liabilities for a breakdown of total debt and financial obligations.
Liquid Assets
Total Assets
Resilience Assessment
Asset Resilience Ratio of Pureprofile Ltd (2017–2025)
Asset resilience ratio of Pureprofile Ltd from 2017 to 2025. This chart shows how Pureprofile Ltd's Asset Resilience Ratio has changed over time. See Pureprofile Ltd free cash flow ratio to measure how efficiently the company converts operating cash flow to free cash.
Liquid Assets Composition Over Time
This chart breaks down Pureprofile Ltd's liquid assets into cash & equivalents and short-term investments, showing how the composition has evolved over time. For the complete balance sheet picture, see PPL total assets.
Current Liquid Assets Breakdown
| Component | Amount | % of Total Assets |
|---|---|---|
| Cash & Equivalents | AU$5.90 Million | 17.58% |
| Short-term Investments | AU$229.38K | 0.68% |
| Total Liquid Assets | AU$6.13 Million | 18.27% |
Asset Resilience Insights
- Good Liquidity Position: Pureprofile Ltd maintains a healthy 18.27% of assets in liquid form.
- This level provides good financial flexibility while maintaining productive asset deployment.
- The company primarily holds liquidity in cash and equivalents rather than short-term investments.
Pureprofile Ltd Industry Peers by Asset Resilience Ratio
Compare Pureprofile Ltd's asset resilience ratio with other companies in the same industry.
| Company | Industry | Asset Resilience Ratio |
|---|---|---|
|
Leo Group Co Ltd
SHE:002131 |
Advertising Agencies | 26.93% |
|
Guangdong Advertising Co Ltd
SHE:002400 |
Advertising Agencies | 0.46% |
|
Ooh!Media Ltd
AU:OML |
Advertising Agencies | 0.96% |
|
Guangdong Insight Brand Marketing Group Co Ltd
SHE:300781 |
Advertising Agencies | 14.33% |
|
Hylink Digital Solution Co Ltd
SHG:603825 |
Advertising Agencies | 0.11% |
|
Solocal Group SA
PA:LOCAL |
Advertising Agencies | 23.24% |
|
MCH Group AG
SW:MCHN |
Advertising Agencies | 24.44% |
|
EQ Inc.
V:EQ |
Advertising Agencies | 32.03% |
Pureprofile Ltd Asset Resilience Ratio by Year (2017–2025)
Pureprofile Ltd asset resilience ratio by year from 2017 to 2025. The table below shows the annual Asset Resilience Ratio data for Pureprofile Ltd.
| Year | Asset Resilience Ratio (%) | Liquid Assets | Total Assets | Change |
|---|---|---|---|---|
| 2025-06-30 | 0.80% | AU$244.91K ≈ $173.29K |
AU$30.55 Million ≈ $21.62 Million |
-0.26pp |
| 2024-06-30 | 1.06% | AU$269.17K ≈ $190.45K |
AU$25.41 Million ≈ $17.98 Million |
-0.12pp |
| 2023-06-30 | 1.18% | AU$265.53K ≈ $187.88K |
AU$22.53 Million ≈ $15.94 Million |
+0.70pp |
| 2022-06-30 | 0.48% | AU$101.37K ≈ $71.72K |
AU$21.03 Million ≈ $14.88 Million |
-6.52pp |
| 2017-06-30 | 7.00% | AU$4.05 Million ≈ $2.86 Million |
AU$57.84 Million ≈ $40.93 Million |
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About Pureprofile Ltd
Pureprofile Ltd, a data and insights organization, engages in the provision of online research solutions for agencies, marketers, researchers, brands and businesses in Australasia, Europe, and the United States. The company conducts market research; and accesses insights and campaigns through its proprietary self-service platform. It also offers Audience Builder to create additional revenue strea… Read more