Pureprofile Ltd - Asset Resilience Ratio

Latest as of December 2025: 18.27%

Pureprofile Ltd (PPL) has an Asset Resilience Ratio of 18.27% as of December 2025. The Asset Resilience Ratio measures the percentage of a company's total assets that are held in liquid form (cash and short-term investments). This metric indicates how well-positioned the company is to handle unexpected financial challenges, economic downturns, or strategic opportunities without requiring external financing. Check PPL strategic assets to equity ratio to assess the company's strategic physical and investment asset allocation.

Liquid Assets

AU$6.13 Million

≈ $4.34 Million USD Cash + Short-term Investments

Total Assets

AU$33.57 Million

≈ $23.76 Million USD All company assets

Resilience Assessment

Good

Financial Resilience Level

Asset Resilience Ratio Trend (2017–2025)

This chart shows how Pureprofile Ltd's Asset Resilience Ratio has changed over time. See Pureprofile Ltd (PPL) net asset quality to measure how much of total assets are equity-financed.

Liquid Assets Composition Over Time

This chart breaks down Pureprofile Ltd's liquid assets into cash & equivalents and short-term investments, showing how the composition has evolved over time. For market capitalisation and broader financial context, see Pureprofile Ltd (PPL) market capitalisation.

Current Liquid Assets Breakdown

Component	Amount	% of Total Assets
Cash & Equivalents	AU$5.90 Million	17.58%
Short-term Investments	AU$229.38K	0.68%
Total Liquid Assets	AU$6.13 Million	18.27%

Asset Resilience Insights

Good Liquidity Position: Pureprofile Ltd maintains a healthy 18.27% of assets in liquid form.
This level provides good financial flexibility while maintaining productive asset deployment.
The company primarily holds liquidity in cash and equivalents rather than short-term investments.

Pureprofile Ltd Industry Peers by Asset Resilience Ratio

Compare Pureprofile Ltd's asset resilience ratio with other companies in the same industry.

Company	Industry	Asset Resilience Ratio
Magnite Inc NASDAQ:MGNI	Advertising Agencies	0.00%
Guangdong Advertising Co Ltd SHE:002400	Advertising Agencies	0.46%
Zhewen Interactive Group Co Ltd SHG:600986	Advertising Agencies	5.46%
Genimous Technology Co Ltd SHE:000676	Advertising Agencies	13.35%
Inly Media Co Ltd SHG:603598	Advertising Agencies	0.52%
Dekuple PA:DKUPL	Advertising Agencies	19.80%
Enero Group Ltd AU:EGG	Advertising Agencies	13.35%
M&C Saatchi LSE:SAA	Advertising Agencies	-0.27%

Annual Asset Resilience Ratio for Pureprofile Ltd (2017–2025)

The table below shows the annual Asset Resilience Ratio data for Pureprofile Ltd.

Year	Asset Resilience Ratio (%)	Liquid Assets	Total Assets	Change
2025-06-30	0.80%	AU$244.91K ≈ $173.29K	AU$30.55 Million ≈ $21.62 Million	-0.26pp
2024-06-30	1.06%	AU$269.17K ≈ $190.45K	AU$25.41 Million ≈ $17.98 Million	-0.12pp
2023-06-30	1.18%	AU$265.53K ≈ $187.88K	AU$22.53 Million ≈ $15.94 Million	+0.70pp
2022-06-30	0.48%	AU$101.37K ≈ $71.72K	AU$21.03 Million ≈ $14.88 Million	-6.52pp
2017-06-30	7.00%	AU$4.05 Million ≈ $2.86 Million	AU$57.84 Million ≈ $40.93 Million	--

pp = percentage points

About Pureprofile Ltd

AU:PPL Australia Advertising Agencies

Market Cap

$27.25 Million

AU$38.51 Million AUD

Market Cap Rank

#24133 Global

#962 in Australia

Share Price

AU$0.03

Change (1 day)

+0.00%

52-Week Range

AU$0.03 - AU$0.06

All Time High

AU$0.43