Pureprofile Ltd Total Assets
Pureprofile Ltd total assets. Based on the latest financial reports, Pureprofile Ltd (PPL) holds total assets worth AU$33.57 Million AUD (≈ $23.76 Million USD) as of December 2025. Total assets represent everything the company owns and controls, combining both current assets—like cash and cash equivalents, accounts receivable, and inventories—and non-current assets such as property, plant, equipment (PP&E), intangible assets, and long-term investments. Also see PPL market cap overview for the company's overall valuation and market capitalisation.
Total Assets of Pureprofile Ltd (2014–2025)
Total assets of Pureprofile Ltd from 2014 to 2025. This chart illustrates how Pureprofile Ltd's total assets have evolved over time, based on quarterly financial data. See Pureprofile Ltd (PPL) share price today for real-time trading data and today's change.
Pureprofile Ltd - Asset Composition Analysis
Pureprofile Ltd Total Assets Breakdown (June 2025)
Pureprofile Ltd total assets breakdown as of June 2025. Pureprofile Ltd's total assets of AU$33.57 Million consist of 71.1% current assets and 28.9% non-current assets.
| Asset Category | Amount (AUD) | % of Total Assets |
|---|---|---|
| Cash & Equivalents | AU$0.00 | 18.7% |
| Accounts Receivable | AU$12.70 Million | 41.6% |
| Inventory | AU$0.00 | 0.0% |
| Property, Plant & Equipment | AU$1.44 Million | 4.7% |
| Intangible Assets | AU$6.26 Million | 20.5% |
| Goodwill | AU$1.12 Million | 3.7% |
Asset Composition Trend (2014–2025)
This chart illustrates how Pureprofile Ltd's asset composition has evolved over time. Understanding changes in asset allocation can provide insights into the company's strategic shifts, capital allocation priorities, and business focus evolution. Explore PPL current assets to equity ratio to assess how much short-term liquidity the company maintains relative to its equity base.
Key Asset Composition Facts
- Current vs. Non-Current Assets: Pureprofile Ltd's current assets represent 71.1% of total assets in 2025, an increase from 65.2% in 2014.
- Cash Position: Cash and equivalents constituted 18.7% of total assets in 2025, up from 16.6% in 2014.
- Tangible vs. Intangible: Intangible assets (including goodwill) make up 23.0% of total assets, an increase from 22.0% in 2014.
- Asset Diversification: The largest asset category is accounts receivable at 41.6% of total assets.
Pureprofile Ltd Competitors by Total Assets
Key competitors of Pureprofile Ltd based on total assets are shown below.
| Company | Country | Total Assets |
|---|---|---|
|
Publicis Groupe SA
PA:PUB
|
France | €40.01 Billion |
|
Focus Media Information Technology Co Ltd
SHE:002027
|
China | CN¥22.46 Billion |
|
Hunan TV & Broadcast Intermediary Co Ltd
SHE:000917
|
China | CN¥16.89 Billion |
|
Genimous Technology Co Ltd
SHE:000676
|
China | CN¥5.17 Billion |
|
Mega-info Media Co.Ltd.
SHE:301102
|
China | CN¥3.83 Billion |
|
Guangdong Brandmax Marketing Co Ltd
SHE:300805
|
China | CN¥2.25 Billion |
|
Simei Media Co Ltd
SHE:002712
|
China | CN¥2.86 Billion |
|
Adtraction Group AB
ST:ADTR
|
Sweden | Skr494.85 Million |
Pureprofile Ltd - Liquidity and Working Capital Analysis
Liquidity ratios measure a company's ability to pay off its short-term debts as they come due, using the company's current or quick assets. Working capital represents the operational liquidity available.
Key Liquidity Metrics
| Metric | Current | 1 Year Ago | 5 Years Ago |
|---|---|---|---|
| Current Ratio | 1.07 | 1.13 | 1.06 |
| Quick Ratio | 1.07 | 1.13 | 1.06 |
| Cash Ratio | 0.26 | 0.27 | 0.32 |
| Working Capital | AU$1.51 Million | AU$2.50 Million | AU$598.86K |
Pureprofile Ltd - Advanced Valuation Insights
This section examines the relationship between Pureprofile Ltd's asset base and its market valuation, helping to identify whether the company's assets are efficiently translated into market value.
Key Valuation Metrics
| Current Price-to-Book Ratio | 4.35 |
| Latest Market Cap to Assets Ratio | 1.00 |
| Asset Growth Rate (YoY) | 20.2% |
| Total Assets | AU$30.55 Million |
| Market Capitalization | $30.66 Million USD |
Valuation Analysis
Near Book Valuation: The market values Pureprofile Ltd's assets close to their book value (1.00x), suggesting investors view the company's assets at approximately fair value.
Rapid Asset Growth: Pureprofile Ltd's assets grew by 20.2% over the past year, indicating significant expansion of the company's resource base.
Annual Total Assets for Pureprofile Ltd (2014–2025)
The table below shows the annual total assets of Pureprofile Ltd from 2014 to 2025.
| Year | Total Assets | Change |
|---|---|---|
| 2025-06-30 | AU$30.55 Million ≈ $21.62 Million |
+20.21% |
| 2024-06-30 | AU$25.41 Million ≈ $17.98 Million |
+12.82% |
| 2023-06-30 | AU$22.53 Million ≈ $15.94 Million |
+7.11% |
| 2022-06-30 | AU$21.03 Million ≈ $14.88 Million |
+8.41% |
| 2021-06-30 | AU$19.40 Million ≈ $13.73 Million |
+16.28% |
| 2020-06-30 | AU$16.68 Million ≈ $11.80 Million |
-13.93% |
| 2019-06-30 | AU$19.38 Million ≈ $13.71 Million |
-45.62% |
| 2018-06-30 | AU$35.64 Million ≈ $25.22 Million |
-38.38% |
| 2017-06-30 | AU$57.84 Million ≈ $40.93 Million |
+148.42% |
| 2016-06-30 | AU$23.28 Million ≈ $16.47 Million |
+147.57% |
| 2015-06-30 | AU$9.40 Million ≈ $6.65 Million |
+56.14% |
| 2014-06-30 | AU$6.02 Million ≈ $4.26 Million |
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About Pureprofile Ltd
Pureprofile Ltd, a data and insights organization, engages in the provision of online research solutions for agencies, marketers, researchers, brands and businesses in Australasia, Europe, and the United States. The company conducts market research; and accesses insights and campaigns through its proprietary self-service platform. It also offers Audience Builder to create additional revenue strea… Read more