Pureprofile Ltd (PPL) - Total Assets
Based on the latest financial reports, Pureprofile Ltd (PPL) holds total assets worth AU$33.57 Million AUD (≈ $23.76 Million USD) as of December 2025. Total assets represent everything the company owns and controls, combining both current assets—like cash and cash equivalents, accounts receivable, and inventories—and non-current assets such as property, plant, equipment (PP&E), intangible assets, and long-term investments. Explore how well can Pureprofile Ltd service its debt to assess how comfortably operating cash covers total debt obligations.
Pureprofile Ltd - Total Assets Trend (2014–2025)
This chart illustrates how Pureprofile Ltd's total assets have evolved over time, based on quarterly financial data. See Pureprofile Ltd net assets for net asset value and shareholders' equity analysis.
Pureprofile Ltd - Asset Composition Analysis
Current Asset Composition (June 2025)
Pureprofile Ltd's total assets of AU$33.57 Million consist of 71.1% current assets and 28.9% non-current assets.
| Asset Category | Amount (AUD) | % of Total Assets |
|---|---|---|
| Cash & Equivalents | AU$0.00 | 18.7% |
| Accounts Receivable | AU$12.70 Million | 41.6% |
| Inventory | AU$0.00 | 0.0% |
| Property, Plant & Equipment | AU$1.44 Million | 4.7% |
| Intangible Assets | AU$6.26 Million | 20.5% |
| Goodwill | AU$1.12 Million | 3.7% |
Asset Composition Trend (2014–2025)
This chart illustrates how Pureprofile Ltd's asset composition has evolved over time. Understanding changes in asset allocation can provide insights into the company's strategic shifts, capital allocation priorities, and business focus evolution. For live market cap, price, and company overview, see market cap of Pureprofile Ltd.
Key Asset Composition Facts
- Current vs. Non-Current Assets: Pureprofile Ltd's current assets represent 71.1% of total assets in 2025, an increase from 65.2% in 2014.
- Cash Position: Cash and equivalents constituted 18.7% of total assets in 2025, up from 16.6% in 2014.
- Tangible vs. Intangible: Intangible assets (including goodwill) make up 23.0% of total assets, an increase from 22.0% in 2014.
- Asset Diversification: The largest asset category is accounts receivable at 41.6% of total assets.
Pureprofile Ltd Competitors by Total Assets
Key competitors of Pureprofile Ltd based on total assets are shown below.
| Company | Country | Total Assets |
|---|---|---|
|
M&C Saatchi
LSE:SAA
|
UK | GBX223.27 Million |
|
Cheil Worldwide
KO:030000
|
Korea | ₩3.43 Trillion |
|
Guangzhou Ruoyuchen Information Tec
SHE:003010
|
China | CN¥2.20 Billion |
|
Inly Media Co Ltd
SHG:603598
|
China | CN¥2.41 Billion |
|
Spearhead Integrated Marketing
SHE:300071
|
China | CN¥1.03 Billion |
|
Eletromidia S.A
SA:ELMD3
|
Brazil | R$3.20 Billion |
|
Solocal Group SA
PA:LOCAL
|
France | €326.04 Million |
|
Far East Fame Line DDB Public Company Limited
BK:FE
|
Thailand | ฿1.72 Billion |
Pureprofile Ltd - Liquidity and Working Capital Analysis
Liquidity ratios measure a company's ability to pay off its short-term debts as they come due, using the company's current or quick assets. Working capital represents the operational liquidity available.
Key Liquidity Metrics
| Metric | Current | 1 Year Ago | 5 Years Ago |
|---|---|---|---|
| Current Ratio | 1.07 | 1.13 | 1.06 |
| Quick Ratio | 1.07 | 1.13 | 1.06 |
| Cash Ratio | 0.26 | 0.27 | 0.32 |
| Working Capital | AU$1.51 Million | AU$2.50 Million | AU$598.86K |
Pureprofile Ltd - Advanced Valuation Insights
This section examines the relationship between Pureprofile Ltd's asset base and its market valuation, helping to identify whether the company's assets are efficiently translated into market value.
Key Valuation Metrics
| Current Price-to-Book Ratio | 4.35 |
| Latest Market Cap to Assets Ratio | 1.03 |
| Asset Growth Rate (YoY) | 20.2% |
| Total Assets | AU$30.55 Million |
| Market Capitalization | $31.51 Million USD |
Valuation Analysis
Above Book Valuation: The market values Pureprofile Ltd's assets above their book value (1.03x), reflecting positive investor sentiment about the company's future prospects.
Rapid Asset Growth: Pureprofile Ltd's assets grew by 20.2% over the past year, indicating significant expansion of the company's resource base.
Annual Total Assets for Pureprofile Ltd (2014–2025)
The table below shows the annual total assets of Pureprofile Ltd from 2014 to 2025.
| Year | Total Assets | Change |
|---|---|---|
| 2025-06-30 | AU$30.55 Million ≈ $21.62 Million |
+20.21% |
| 2024-06-30 | AU$25.41 Million ≈ $17.98 Million |
+12.82% |
| 2023-06-30 | AU$22.53 Million ≈ $15.94 Million |
+7.11% |
| 2022-06-30 | AU$21.03 Million ≈ $14.88 Million |
+8.41% |
| 2021-06-30 | AU$19.40 Million ≈ $13.73 Million |
+16.28% |
| 2020-06-30 | AU$16.68 Million ≈ $11.80 Million |
-13.93% |
| 2019-06-30 | AU$19.38 Million ≈ $13.71 Million |
-45.62% |
| 2018-06-30 | AU$35.64 Million ≈ $25.22 Million |
-38.38% |
| 2017-06-30 | AU$57.84 Million ≈ $40.93 Million |
+148.42% |
| 2016-06-30 | AU$23.28 Million ≈ $16.47 Million |
+147.57% |
| 2015-06-30 | AU$9.40 Million ≈ $6.65 Million |
+56.14% |
| 2014-06-30 | AU$6.02 Million ≈ $4.26 Million |
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About Pureprofile Ltd
Pureprofile Ltd, a data and insights organization, engages in the provision of online research solutions for agencies, marketers, researchers, brands and businesses in Australasia, Europe, and the United States. The company conducts market research; and accesses insights and campaigns through its proprietary self-service platform. It also offers Audience Builder to create additional revenue strea… Read more