Shanghai Longyun Advg & Media
Shanghai LongYun Cultural Creation & Technology Group Co., Ltd. provides advertising services in the People's Republic of China. It offers market research, brand management, creative design, video production, advertising strategy, advertising execution, advertising evaluation, and other marketing services. Shanghai LongYun Cultural Creation & Technology Group Co., Ltd. was formerly known as Shang… Read more
Shanghai Longyun Advg & Media - Asset Resilience Ratio
Shanghai Longyun Advg & Media (603729) has an Asset Resilience Ratio of 8.87% as of June 2019. The Asset Resilience Ratio measures the percentage of a company's total assets that are held in liquid form (cash and short-term investments). This metric indicates how well-positioned the company is to handle unexpected financial challenges, economic downturns, or strategic opportunities without requiring external financing.
Liquid Assets
Total Assets
Resilience Assessment
Asset Resilience Ratio Trend (2018–2018)
This chart shows how Shanghai Longyun Advg & Media's Asset Resilience Ratio has changed over time. Compare with other companies' asset resilience ratios.
Liquid Assets Composition Over Time
This chart breaks down Shanghai Longyun Advg & Media's liquid assets into cash & equivalents and short-term investments, showing how the composition has evolved over time.
Current Liquid Assets Breakdown
| Component | Amount | % of Total Assets |
|---|---|---|
| Cash & Equivalents | CN¥0.00 | 0% |
| Short-term Investments | CN¥105.40 Million | 8.87% |
| Total Liquid Assets | CN¥105.40 Million | 8.87% |
Asset Resilience Insights
- Limited Liquidity: Shanghai Longyun Advg & Media maintains only 8.87% of assets in liquid form.
- This low level may indicate efficient asset utilization but could pose risks during economic downturns.
- The company has significant short-term investments, indicating active treasury management.
Shanghai Longyun Advg & Media Industry Peers by Asset Resilience Ratio
Compare Shanghai Longyun Advg & Media's asset resilience ratio with other companies in the same industry.
| Company | Industry | Asset Resilience Ratio |
|---|---|---|
|
DREAMINSIGHT Co,.Ltd.
KQ:362990 |
Advertising Agencies | 31.84% |
|
Cheil Worldwide
KO:030000 |
Advertising Agencies | 6.59% |
|
Genimous Technology Co Ltd
SHE:000676 |
Advertising Agencies | 9.91% |
|
PUC Bhd
KLSE:0007 |
Advertising Agencies | 0.02% |
|
Hunan TV & Broadcast Intermediary Co Ltd
SHE:000917 |
Advertising Agencies | 10.98% |
|
Focus Media Information Technology Co Ltd
SHE:002027 |
Advertising Agencies | 8.42% |
|
Leo Group Co Ltd
SHE:002131 |
Advertising Agencies | 20.33% |
|
NanJi ECommerce Co Ltd
SHE:002127 |
Advertising Agencies | 20.01% |
Annual Asset Resilience Ratio for Shanghai Longyun Advg & Media (2018–2018)
The table below shows the annual Asset Resilience Ratio data for Shanghai Longyun Advg & Media.
| Year | Asset Resilience Ratio (%) | Liquid Assets | Total Assets | Change |
|---|---|---|---|---|
| 2018-12-31 | 2.43% | CN¥31.06 Million | CN¥1.28 Billion | -- |