Shanghai Longyun Advg & Media - Asset Resilience Ratio

Latest as of June 2019: 8.87%

Shanghai Longyun Advg & Media (603729) has an Asset Resilience Ratio of 8.87% as of June 2019. The Asset Resilience Ratio measures the percentage of a company's total assets that are held in liquid form (cash and short-term investments). This metric indicates how well-positioned the company is to handle unexpected financial challenges, economic downturns, or strategic opportunities without requiring external financing. See Shanghai Longyun Advg & Media (603729) working capital ratio to evaluate short-term liquidity relative to the company's equity base.

Liquid Assets

CN¥105.40 Million

≈ $15.42 Million USD Cash + Short-term Investments

Total Assets

CN¥1.19 Billion

≈ $173.87 Million USD All company assets

Resilience Assessment

Low

Financial Resilience Level

Asset Resilience Ratio Trend (2018–2018)

This chart shows how Shanghai Longyun Advg & Media's Asset Resilience Ratio has changed over time. For the complete balance sheet picture, see 603729 current and non-current assets.

Liquid Assets Composition Over Time

This chart breaks down Shanghai Longyun Advg & Media's liquid assets into cash & equivalents and short-term investments, showing how the composition has evolved over time. Explore 603729 long-term asset investment ratio to see how much of total assets are deployed in long-term investments.

Current Liquid Assets Breakdown

Component	Amount	% of Total Assets
Cash & Equivalents	CN¥0.00	0%
Short-term Investments	CN¥105.40 Million	8.87%
Total Liquid Assets	CN¥105.40 Million	8.87%

Asset Resilience Insights

Limited Liquidity: Shanghai Longyun Advg & Media maintains only 8.87% of assets in liquid form.
This low level may indicate efficient asset utilization but could pose risks during economic downturns.
The company has significant short-term investments, indicating active treasury management.

Shanghai Longyun Advg & Media Industry Peers by Asset Resilience Ratio

Compare Shanghai Longyun Advg & Media's asset resilience ratio with other companies in the same industry.

Company	Industry	Asset Resilience Ratio
Infas Holding AG F:IFS	Advertising Agencies	0.11%
Easy Click Worldwide Network Technology Co. Ltd. A SHE:301171	Advertising Agencies	11.88%
Eletromidia S.A SA:ELMD3	Advertising Agencies	18.88%
Shanghai Fengyuzhu Exhibition Co Ltd Class A SHG:603466	Advertising Agencies	11.17%
Ooh!Media Ltd AU:OML	Advertising Agencies	0.96%
Guangdong Brandmax Marketing Co Ltd SHE:300805	Advertising Agencies	13.81%
GTN Ltd AU:GTN	Advertising Agencies	12.13%
I Synergy Group Ltd AU:IS3	Advertising Agencies	5.41%

Annual Asset Resilience Ratio for Shanghai Longyun Advg & Media (2018–2018)

The table below shows the annual Asset Resilience Ratio data for Shanghai Longyun Advg & Media.

Year	Asset Resilience Ratio (%)	Liquid Assets	Total Assets	Change
2018-12-31	2.43%	CN¥31.06 Million ≈ $4.54 Million	CN¥1.28 Billion ≈ $186.94 Million	--

pp = percentage points

About Shanghai Longyun Advg & Media

SHG:603729 China Advertising Agencies

Market Cap

$168.82 Million

CN¥1.15 Billion CNY

Market Cap Rank

#17279 Global

#4652 in China

Share Price

CN¥12.36

Change (1 day)

-2.60%

52-Week Range

CN¥9.58 - CN¥23.76

All Time High

CN¥90.26