Shanghai Longyun Advg & Media - Asset Resilience Ratio

Latest as of June 2019: 8.87%

Shanghai Longyun Advg & Media (603729) has an Asset Resilience Ratio of 8.87% as of June 2019. The Asset Resilience Ratio measures the percentage of a company's total assets that are held in liquid form (cash and short-term investments). This metric indicates how well-positioned the company is to handle unexpected financial challenges, economic downturns, or strategic opportunities without requiring external financing.

Liquid Assets

CN¥105.40 Million

≈ $15.42 Million USD Cash + Short-term Investments

Total Assets

CN¥1.19 Billion

≈ $173.87 Million USD All company assets

Resilience Assessment

Low

Financial Resilience Level

Asset Resilience Ratio Trend (2018–2018)

This chart shows how Shanghai Longyun Advg & Media's Asset Resilience Ratio has changed over time. Check Shanghai Longyun Advg & Media strategic asset allocation index to assess the company's strategic physical and investment asset allocation.

Liquid Assets Composition Over Time

This chart breaks down Shanghai Longyun Advg & Media's liquid assets into cash & equivalents and short-term investments, showing how the composition has evolved over time. For market capitalisation and broader financial context, see Shanghai Longyun Advg & Media market cap and net worth.

Current Liquid Assets Breakdown

Component	Amount	% of Total Assets
Cash & Equivalents	CN¥0.00	0%
Short-term Investments	CN¥105.40 Million	8.87%
Total Liquid Assets	CN¥105.40 Million	8.87%

Asset Resilience Insights

Limited Liquidity: Shanghai Longyun Advg & Media maintains only 8.87% of assets in liquid form.
This low level may indicate efficient asset utilization but could pose risks during economic downturns.
The company has significant short-term investments, indicating active treasury management.

Shanghai Longyun Advg & Media Industry Peers by Asset Resilience Ratio

Compare Shanghai Longyun Advg & Media's asset resilience ratio with other companies in the same industry.

Company	Industry	Asset Resilience Ratio
Trade Desk Inc NASDAQ:TTD	Advertising Agencies	10.48%
Eletromidia S.A SA:ELMD3	Advertising Agencies	18.88%
Foshan Saturday Shoes Co Ltd SHE:002291	Advertising Agencies	0.00%
Ooh!Media Ltd AU:OML	Advertising Agencies	0.96%
Beijing Quanshi World Online Net SHE:002995	Advertising Agencies	1.69%
Solocal Group SA PA:LOCAL	Advertising Agencies	23.24%
FILL UP MEDIA EO -25 F:X3D	Advertising Agencies	0.00%
I Synergy Group Ltd AU:IS3	Advertising Agencies	5.41%

Annual Asset Resilience Ratio for Shanghai Longyun Advg & Media (2018–2018)

The table below shows the annual Asset Resilience Ratio data for Shanghai Longyun Advg & Media.

Year	Asset Resilience Ratio (%)	Liquid Assets	Total Assets	Change
2018-12-31	2.43%	CN¥31.06 Million ≈ $4.54 Million	CN¥1.28 Billion ≈ $186.94 Million	--

pp = percentage points

About Shanghai Longyun Advg & Media

SHG:603729 China Advertising Agencies

Market Cap

$133.99 Million

CN¥915.65 Million CNY

Market Cap Rank

#18048 Global

#4660 in China

Share Price

CN¥9.81

Change (1 day)

-7.37%

52-Week Range

CN¥9.81 - CN¥23.76

All Time High

CN¥90.26