Shanghai Longyun Advg & Media (603729) - Total Assets
Based on the latest financial reports, Shanghai Longyun Advg & Media (603729) holds total assets worth CN¥723.84 Million CNY (≈ $105.92 Million USD) as of September 2025. Total assets represent everything the company owns and controls, combining both current assets—like cash and cash equivalents, accounts receivable, and inventories—and non-current assets such as property, plant, equipment (PP&E), intangible assets, and long-term investments. Explore Shanghai Longyun Advg & Media cash debt coverage ratio to assess how comfortably operating cash covers total debt obligations.
Shanghai Longyun Advg & Media - Total Assets Trend (2008–2024)
This chart illustrates how Shanghai Longyun Advg & Media's total assets have evolved over time, based on quarterly financial data. See Shanghai Longyun Advg & Media (603729) net assets for net asset value and shareholders' equity analysis.
Shanghai Longyun Advg & Media - Asset Composition Analysis
Current Asset Composition (December 2024)
Shanghai Longyun Advg & Media's total assets of CN¥723.84 Million consist of 42.1% current assets and 57.9% non-current assets.
| Asset Category | Amount (CNY) | % of Total Assets |
|---|---|---|
| Cash & Equivalents | CN¥0.00 | 4.3% |
| Accounts Receivable | CN¥200.40 Million | 29.2% |
| Inventory | CN¥27.19 Million | 4.0% |
| Property, Plant & Equipment | CN¥0.00 | 0.0% |
| Intangible Assets | CN¥2.03 Million | 0.3% |
| Goodwill | CN¥0.00 | 0.0% |
Asset Composition Trend (2008–2024)
This chart illustrates how Shanghai Longyun Advg & Media's asset composition has evolved over time. Understanding changes in asset allocation can provide insights into the company's strategic shifts, capital allocation priorities, and business focus evolution. For live market cap, price, and company overview, see Shanghai Longyun Advg & Media (603729) market capitalisation.
Key Asset Composition Facts
- Current vs. Non-Current Assets: Shanghai Longyun Advg & Media's current assets represent 42.1% of total assets in 2024, a decrease from 98.4% in 2008.
- Cash Position: Cash and equivalents constituted 4.3% of total assets in 2024, down from 12.4% in 2008.
- Tangible vs. Intangible: Intangible assets (including goodwill) make up 0.0% of total assets, unchanged from 0.0% in 2008.
- Asset Diversification: The largest asset category is accounts receivable at 29.2% of total assets.
Shanghai Longyun Advg & Media Competitors by Total Assets
Key competitors of Shanghai Longyun Advg & Media based on total assets are shown below.
| Company | Country | Total Assets |
|---|---|---|
|
Trade Desk Inc
NASDAQ:TTD
|
USA | $6.15 Billion |
|
Eletromidia S.A
SA:ELMD3
|
Brazil | R$3.20 Billion |
|
Foshan Saturday Shoes Co Ltd
SHE:002291
|
China | CN¥4.74 Billion |
|
Ooh!Media Ltd
AU:OML
|
Australia | AU$1.90 Billion |
|
Beijing Quanshi World Online Net
SHE:002995
|
China | CN¥1.18 Billion |
|
Solocal Group SA
PA:LOCAL
|
France | €326.04 Million |
|
FILL UP MEDIA EO -25
F:X3D
|
Germany | €27.01 Million |
|
I Synergy Group Ltd
AU:IS3
|
Australia | AU$632.00K |
Shanghai Longyun Advg & Media - Liquidity and Working Capital Analysis
Liquidity ratios measure a company's ability to pay off its short-term debts as they come due, using the company's current or quick assets. Working capital represents the operational liquidity available.
Key Liquidity Metrics
| Metric | Current | 1 Year Ago | 5 Years Ago |
|---|---|---|---|
| Current Ratio | 0.78 | 1.09 | 2.19 |
| Quick Ratio | 0.69 | 1.00 | 2.18 |
| Cash Ratio | 0.00 | 0.00 | 0.00 |
| Working Capital | CN¥-89.11 Million | CN¥22.35 Million | CN¥308.16 Million |
Shanghai Longyun Advg & Media - Advanced Valuation Insights
This section examines the relationship between Shanghai Longyun Advg & Media's asset base and its market valuation, helping to identify whether the company's assets are efficiently translated into market value.
Key Valuation Metrics
| Current Price-to-Book Ratio | 5.88 |
| Latest Market Cap to Assets Ratio | 0.20 |
| Asset Growth Rate (YoY) | 7.8% |
| Total Assets | CN¥687.06 Million |
| Market Capitalization | $133.99 Million USD |
Valuation Analysis
Below Book Valuation: The market values Shanghai Longyun Advg & Media's assets below their book value (0.20x), which may indicate investor concerns about asset quality or future growth.
Positive Asset Growth: Shanghai Longyun Advg & Media's assets grew by 7.8% over the past year, showing continued investment in the company's operational capacity.
Annual Total Assets for Shanghai Longyun Advg & Media (2008–2024)
The table below shows the annual total assets of Shanghai Longyun Advg & Media from 2008 to 2024.
| Year | Total Assets | Change |
|---|---|---|
| 2024-12-31 | CN¥687.06 Million ≈ $100.54 Million |
+7.82% |
| 2023-12-31 | CN¥637.25 Million ≈ $93.25 Million |
-6.28% |
| 2022-12-31 | CN¥679.93 Million ≈ $99.50 Million |
-30.35% |
| 2021-12-31 | CN¥976.19 Million ≈ $142.85 Million |
-6.90% |
| 2020-12-31 | CN¥1.05 Billion ≈ $153.43 Million |
-7.60% |
| 2019-12-31 | CN¥1.13 Billion ≈ $166.05 Million |
-11.18% |
| 2018-12-31 | CN¥1.28 Billion ≈ $186.94 Million |
+10.91% |
| 2017-12-31 | CN¥1.15 Billion ≈ $168.55 Million |
+31.03% |
| 2016-12-31 | CN¥879.11 Million ≈ $128.64 Million |
-20.57% |
| 2015-12-31 | CN¥1.11 Billion ≈ $161.96 Million |
+46.52% |
| 2014-12-31 | CN¥755.40 Million ≈ $110.54 Million |
+20.65% |
| 2013-12-31 | CN¥626.12 Million ≈ $91.62 Million |
+17.76% |
| 2012-12-31 | CN¥531.69 Million ≈ $77.80 Million |
+30.18% |
| 2011-12-31 | CN¥408.43 Million ≈ $59.77 Million |
+20.49% |
| 2010-12-31 | CN¥338.97 Million ≈ $49.60 Million |
+94.83% |
| 2009-12-31 | CN¥173.98 Million ≈ $25.46 Million |
+62.95% |
| 2008-12-31 | CN¥106.77 Million ≈ $15.62 Million |
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About Shanghai Longyun Advg & Media
Shanghai LongYun Cultural Creation & Technology Group Co., Ltd. provides advertising services in the People's Republic of China. It offers market research, brand management, creative design, video production, advertising strategy, advertising execution, advertising evaluation, and other marketing services. Shanghai LongYun Cultural Creation & Technology Group Co., Ltd. was formerly known as Shang… Read more