Harley-Davidson Inc

NYSE:HOG USA Recreational Vehicles
Market Cap
$2.07 Billion
Market Cap Rank
#4995 Global
#3026 in USA
Share Price
$17.51
Change (1 day)
-1.74%
52-Week Range
$17.51 - $31.03
All Time High
$52.68
About

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well … Read more

Market Cap & Net Worth: Harley-Davidson Inc (HOG)

Harley-Davidson Inc (NYSE:HOG) has a market capitalization of $2.07 Billion ($2.07 Billion) as of March 18, 2026. Listed on the NYSE stock exchange, this USA-based company holds position #4995 globally and #3026 in its home market, demonstrating a -6.71% decrease in market value over the past year.

Market capitalization, also known as net worth in stock markets, is calculated by multiplying Harley-Davidson Inc's stock price $17.51 by its total outstanding shares 118141863 (118.14 Million).

Harley-Davidson Inc Market Cap History: 2015 to 2026

Harley-Davidson Inc's market capitalization history from 2015 to 2026. Data shows change from $4.33 Billion to $2.07 Billion (-8.65% CAGR).

Index Memberships

Harley-Davidson Inc is a constituent of 1 market index:

Index Total Market Cap Weight (%) Rank by Market Cap
S&P Midcap 400
MID
$3.04 Trillion 0.10% #369 of 401

Weight: Harley-Davidson Inc's market cap as a percentage of total index value. Rank: Position among all constituents by market cap.

Harley-Davidson Inc Market Cap to Earnings & Revenue Ratios Timeline

This chart shows how Harley-Davidson Inc's valuation ratios have evolved. The Price to Sales (P/S) ratio compares market cap to revenue, while the Price to Earnings (P/E) ratio compares market cap to net income. Lower values may indicate a more undervalued company relative to its financial performance.

Latest Price to Sales (P/S) Ratio

0.54x

Harley-Davidson Inc's market cap is 0.54 times its annual revenue

Industry average:
3.69x
Lower than industry average

Latest Price to Earnings (P/E) Ratio

7.15x

Harley-Davidson Inc's market cap is 7.15 times its annual earnings

Industry average:
7.38x
Lower than industry average
What These Ratios Tell Investors:
  • Price to Sales (P/S) Ratio: Shows how much investors are paying for each dollar of the company's sales. Lower P/S ratios may indicate undervaluation.
  • Price to Earnings (P/E) Ratio: Shows how much investors are paying for each dollar of the company's earnings. This is one of the most common valuation metrics.
  • Trends in these ratios over time can indicate changing investor sentiment about the company's future growth prospects.
  • Industry comparison provides context for whether the company is valued higher or lower than peers.
Year Market Cap (USD) Revenue (USD) Net Income (USD) P/S Ratio P/E Ratio
2016 $5.73 Billion $6.00 Billion $692.16 Million 0.96x 8.28x
2017 $5.14 Billion $5.65 Billion $521.76 Million 0.91x 9.86x
2018 $3.57 Billion $5.72 Billion $531.45 Million 0.62x 6.72x
2019 $4.06 Billion $5.36 Billion $423.63 Million 0.76x 9.58x
2020 $4.07 Billion $4.05 Billion $1.30 Million 1.00x 3132.55x
2021 $4.24 Billion $5.34 Billion $650.02 Million 0.79x 6.52x
2022 $4.75 Billion $5.76 Billion $741.41 Million 0.83x 6.41x
2023 $4.29 Billion $5.84 Billion $706.59 Million 0.74x 6.07x
2024 $3.56 Billion $5.19 Billion $455.36 Million 0.69x 7.82x
2025 $2.42 Billion $4.47 Billion $338.74 Million 0.54x 7.15x

Competitor Companies of HOG by Market Capitalization

Companies near Harley-Davidson Inc in the global market cap rankings as of March 18, 2026.

Key companies related to Harley-Davidson Inc by market ranking:

  • Brunswick Corporation (NYSE:BC): Ranked #2928 globally with a market cap of $4.64 Billion USD.
  • Thor Industries Inc (NYSE:THO): Ranked #3223 globally with a market cap of $4.09 Billion USD.
  • Patrick Industries Inc (NASDAQ:PATK): Ranked #3546 globally with a market cap of $3.55 Billion USD.
  • LCI Industries (NYSE:LCII): Ranked #4040 globally with a market cap of $2.88 Billion USD.

Market capitalization comparison (in billions USD)
Rank Company Symbol Market Cap Price
#2928 Brunswick Corporation NYSE:BC $4.64 Billion $71.59
#3223 Thor Industries Inc NYSE:THO $4.09 Billion $81.20
#3546 Patrick Industries Inc NASDAQ:PATK $3.55 Billion $114.45
#4040 LCI Industries NYSE:LCII $2.88 Billion $123.74

Harley-Davidson Inc Historical Marketcap From 2015 to 2026

Between 2015 and today, Harley-Davidson Inc's market cap moved from $4.33 Billion to $ 2.07 Billion, with a yearly change of -8.65%.

Year Market Cap Change (%)
2026 $2.07 Billion -14.54%
2025 $2.42 Billion -31.99%
2024 $3.56 Billion -17.04%
2023 $4.29 Billion -9.76%
2022 $4.75 Billion +12.13%
2021 $4.24 Billion +4.29%
2020 $4.07 Billion +0.19%
2019 $4.06 Billion +13.62%
2018 $3.57 Billion -30.54%
2017 $5.14 Billion -10.29%
2016 $5.73 Billion +32.40%
2015 $4.33 Billion --

End of Day Market Cap According to Different Sources

On Mar 18th, 2026 the market cap of Harley-Davidson Inc was reported to be:

Source Market Cap
Yahoo Finance $2.07 Billion USD
MoneyControl $2.07 Billion USD
MarketWatch $2.07 Billion USD
marketcap.company $2.07 Billion USD
Reuters $2.07 Billion USD

Market cap values may vary slightly between sources due to differences in calculation methods, timing, and data refresh rates.