Harley-Davidson Inc (NYSE:HOG) — Market Cap & Net Worth
Market Cap & Net Worth: Harley-Davidson Inc (HOG)
Harley-Davidson Inc (NYSE:HOG) has a market capitalization of $2.71 Billion ($2.71 Billion) as of September 23, 2026. Listed on the NYSE stock exchange, this USA-based company holds position #5262 globally and #1745 in its home market, demonstrating a -5.65% decrease in market value over the past year.
Market capitalization, also known as net worth in stock markets, is calculated by multiplying Harley-Davidson Inc's stock price $26.03 by its total outstanding shares 104072507 (104.07 Million). Also see Harley-Davidson Inc (HOG) total assets for a full breakdown of the balance sheet.
Harley-Davidson Inc Market Cap History: 2015 to 2026
Harley-Davidson Inc's market capitalization history from 2015 to 2026. Data shows change from $3.81 Billion to $2.71 Billion (-4.88% CAGR). Also see HOG cash generation efficiency for how efficiently the company converts equity into cash flow.
Index Memberships
Harley-Davidson Inc is a constituent of 1 market index:
| Index | Total Market Cap | Weight (%) | Rank by Market Cap |
|---|---|---|---|
|
S&P Midcap 400
MID
|
$3.44 Trillion | 0.10% | #365 of 401 |
Weight: Harley-Davidson Inc's market cap as a percentage of total index value. Rank: Position among all constituents by market cap.
Harley-Davidson Inc Market Cap to Earnings & Revenue Ratios Timeline
This chart shows how Harley-Davidson Inc's valuation ratios have evolved. The Price to Sales (P/S) ratio compares market cap to revenue, while the Price to Earnings (P/E) ratio compares market cap to net income. Lower values may indicate a more undervalued company relative to its financial performance. Check HOG stock price for real-time trading data and today's change.
Latest Price to Sales (P/S) Ratio
0.48x
Harley-Davidson Inc's market cap is 0.48 times its annual revenue
Latest Price to Earnings (P/E) Ratio
6.30x
Harley-Davidson Inc's market cap is 6.30 times its annual earnings
What These Ratios Tell Investors:
- Price to Sales (P/S) Ratio: Shows how much investors are paying for each dollar of the company's sales. Lower P/S ratios may indicate undervaluation.
- Price to Earnings (P/E) Ratio: Shows how much investors are paying for each dollar of the company's earnings. This is one of the most common valuation metrics.
- Trends in these ratios over time can indicate changing investor sentiment about the company's future growth prospects.
- Industry comparison provides context for whether the company is valued higher or lower than peers.
| Year | Market Cap (USD) | Revenue (USD) | Net Income (USD) | P/S Ratio | P/E Ratio |
|---|---|---|---|---|---|
| 2016 | $5.05 Billion | $6.00 Billion | $692.16 Million | 0.84x | 7.30x |
| 2017 | $4.53 Billion | $5.65 Billion | $521.76 Million | 0.80x | 8.68x |
| 2018 | $3.15 Billion | $5.72 Billion | $531.45 Million | 0.55x | 5.92x |
| 2019 | $3.58 Billion | $5.36 Billion | $423.63 Million | 0.67x | 8.44x |
| 2020 | $3.58 Billion | $4.05 Billion | $1.30 Million | 0.88x | 2759.50x |
| 2021 | $3.74 Billion | $5.34 Billion | $650.02 Million | 0.70x | 5.75x |
| 2022 | $4.19 Billion | $5.76 Billion | $741.41 Million | 0.73x | 5.65x |
| 2023 | $3.78 Billion | $5.84 Billion | $706.59 Million | 0.65x | 5.35x |
| 2024 | $3.14 Billion | $5.19 Billion | $455.36 Million | 0.60x | 6.89x |
| 2025 | $2.13 Billion | $4.47 Billion | $338.74 Million | 0.48x | 6.30x |
Competitor Companies of HOG by Market Capitalization
Companies near Harley-Davidson Inc in the global market cap rankings as of September 23, 2026. Review HOG tangible net worth ratio to assess the quality of the company's equity after excluding intangible assets.
Key companies related to Harley-Davidson Inc by market ranking:
- Zhejiang CFMoto Power Co Ltd (SHG:603129): Ranked #2933 globally with a market cap of $6.88 Billion USD ( CN¥47.02 Billion CNY).
- Brunswick Corporation (NYSE:BC): Ranked #3956 globally with a market cap of $4.31 Billion USD.
- BRP Inc (TO:DOO): Ranked #5758 globally with a market cap of $2.29 Billion USD ( CA$3.16 Billion CAD).
- Thor Industries Inc (NYSE:THO): Ranked #4244 globally with a market cap of $3.84 Billion USD.
| Rank | Company | Symbol | Market Cap | Price |
|---|---|---|---|---|
| #2933 | Zhejiang CFMoto Power Co Ltd | SHG:603129 | $6.88 Billion | CN¥306.36 |
| #3956 | Brunswick Corporation | NYSE:BC | $4.31 Billion | $66.59 |
| #5758 | BRP Inc | TO:DOO | $2.29 Billion | CA$81.21 |
| #4244 | Thor Industries Inc | NYSE:THO | $3.84 Billion | $73.80 |
Harley-Davidson Inc Historical Marketcap From 2015 to 2026
Between 2015 and today, Harley-Davidson Inc's market cap moved from $3.81 Billion to $ 2.71 Billion, with a yearly change of -4.88%.
| Year | Market Cap | Change (%) |
|---|---|---|
| 2026 | $2.71 Billion | +27.04% |
| 2025 | $2.13 Billion | -31.99% |
| 2024 | $3.14 Billion | -17.04% |
| 2023 | $3.78 Billion | -9.76% |
| 2022 | $4.19 Billion | +12.13% |
| 2021 | $3.74 Billion | +4.29% |
| 2020 | $3.58 Billion | +0.19% |
| 2019 | $3.58 Billion | +13.62% |
| 2018 | $3.15 Billion | -30.54% |
| 2017 | $4.53 Billion | -10.29% |
| 2016 | $5.05 Billion | +32.40% |
| 2015 | $3.81 Billion | -- |
End of Day Market Cap According to Different Sources
On Sep 23rd, 2026 the market cap of Harley-Davidson Inc was reported to be:
| Source | Market Cap |
|---|---|
| Yahoo Finance | $2.71 Billion USD |
| MoneyControl | $2.71 Billion USD |
| MarketWatch | $2.71 Billion USD |
| marketcap.company | $2.71 Billion USD |
| Reuters | $2.71 Billion USD |
Market cap values may vary slightly between sources due to differences in calculation methods, timing, and data refresh rates.
About Harley-Davidson Inc
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, a… Read more