Shanghai Longyun Advg & Media
Shanghai LongYun Cultural Creation & Technology Group Co., Ltd. provides advertising services in the People's Republic of China. It offers market research, brand management, creative design, video production, advertising strategy, advertising execution, advertising evaluation, and other marketing services. Shanghai LongYun Cultural Creation & Technology Group Co., Ltd. was formerly known as Shang… Read more
Shanghai Longyun Advg & Media (603729) - Net Assets
Latest net assets as of September 2025: CN¥301.88 Million CNY
Based on the latest financial reports, Shanghai Longyun Advg & Media (603729) has net assets worth CN¥301.88 Million CNY as of September 2025.
Net assets (also known as shareholders' equity or book value) represent the difference between a company's total assets (CN¥723.84 Million) and total liabilities (CN¥421.96 Million). This figure indicates the residual interest in the assets after deducting liabilities, essentially showing what would remain for shareholders if all assets were liquidated and all debts paid off.
Key Net Assets Metrics
| Metric | Value |
|---|---|
| Current Net Assets | CN¥301.88 Million |
| % of Total Assets | 41.71% |
| Annual Growth Rate | 15.56% |
| 5-Year Change | -53.25% |
| 10-Year Change | -62.64% |
| Growth Volatility | 54.46 |
Shanghai Longyun Advg & Media - Net Assets Trend (2008–2024)
This chart illustrates how Shanghai Longyun Advg & Media's net assets have evolved over time, based on quarterly financial data. Explore and compare other companies by net assets.
Annual Net Assets for Shanghai Longyun Advg & Media (2008–2024)
The table below shows the annual net assets of Shanghai Longyun Advg & Media from 2008 to 2024.
| Year | Net Assets | Change |
|---|---|---|
| 2024-12-31 | CN¥368.29 Million | +1.94% |
| 2023-12-31 | CN¥361.28 Million | -31.05% |
| 2022-12-31 | CN¥523.96 Million | -27.63% |
| 2021-12-31 | CN¥724.01 Million | -8.10% |
| 2020-12-31 | CN¥787.81 Million | -2.58% |
| 2019-12-31 | CN¥808.65 Million | -7.23% |
| 2018-12-31 | CN¥871.72 Million | +1.80% |
| 2017-12-31 | CN¥856.34 Million | +4.78% |
| 2016-12-31 | CN¥817.28 Million | -17.10% |
| 2015-12-31 | CN¥985.87 Million | +81.36% |
| 2014-12-31 | CN¥543.60 Million | +16.47% |
| 2013-12-31 | CN¥466.74 Million | +22.48% |
| 2012-12-31 | CN¥381.08 Million | +29.10% |
| 2011-12-31 | CN¥295.19 Million | +32.42% |
| 2010-12-31 | CN¥222.92 Million | +175.40% |
| 2009-12-31 | CN¥80.94 Million | +122.21% |
| 2008-12-31 | CN¥36.43 Million | -- |
Equity Component Analysis
This analysis shows how different components contribute to Shanghai Longyun Advg & Media's total equity over time. Equity components include common stock, retained earnings, additional paid-in capital, and other elements.
Equity Composition Insights
- Retained earnings have grown by 2107.1% over the analyzed period, indicating profitable operations and earnings retention.
Current Equity Component Breakdown (December 2024)
| Component | Amount | Percentage |
|---|---|---|
| Retained Earnings | CN¥122.26 Million | 32.91% |
| Common Stock | CN¥93.34 Million | 25.12% |
| Other Comprehensive Income | CN¥82.39 Million | 22.18% |
| Other Components | CN¥73.54 Million | 19.79% |
| Total Equity | CN¥371.53 Million | 100.00% |
Shanghai Longyun Advg & Media Competitors by Market Cap
The table below lists competitors of Shanghai Longyun Advg & Media ranked by their market capitalization.
| Company | Market Cap |
|---|---|
|
Pacific Textiles Holdings Limited
PINK:PTEXF
|
$130.77 Million |
|
Hangzhou Heatwell Electric Heating Technology Co., Ltd.
SHG:603075
|
$130.78 Million |
|
Cairo Communication S.p.A.
LSE:0N7I
|
$130.79 Million |
|
Kg Chemical
KO:001390
|
$130.84 Million |
|
Adira Dinamika Multi Finance
JK:ADMF
|
$130.76 Million |
|
Sligro Food Group N.V.
PINK:SIGRF
|
$130.70 Million |
|
Jiangsu United Water Technology Co. Ltd. Cl A
SHG:603291
|
$130.64 Million |
|
Nkarta Inc
NASDAQ:NKTX
|
$130.63 Million |
Equity Growth Attribution
This analysis shows how different factors contributed to changes in Shanghai Longyun Advg & Media's equity between the two most recent reporting periods.
Equity Growth Insights
- From 2023 to 2024, total equity changed from 362,787,832 to 371,534,969, a change of 8,747,137 (2.4%).
- Net income of 8,333,685 contributed positively to equity growth.
- Dividend payments of 6,147,010 reduced retained earnings.
- Other comprehensive income increased equity by 413,450.
- Other factors increased equity by 6,147,012.
Equity Change Factors (2023 to 2024)
| Factor | Impact | Contribution |
|---|---|---|
| Net Income | CN¥8.33 Million | +2.24% |
| Dividends Paid | CN¥6.15 Million | -1.65% |
| Other Comprehensive Income | CN¥413.45K | +0.11% |
| Other Changes | CN¥6.15 Million | +1.65% |
| Total Change | CN¥- | 2.41% |
Book Value vs Market Value Analysis
This analysis compares Shanghai Longyun Advg & Media's book value (net assets) with its market value over time. The relationship between these values can provide insights into investor sentiment and company valuation.
Valuation Insights
- Current price-to-book ratio: 4.44x
- The company is trading at a significant premium to its book value, suggesting the market values its earnings potential, brand, or other intangibles highly.
- The price-to-book ratio has decreased from 20.34x to 4.44x over the analyzed period, indicating reduced market premium.
Historical Price-to-Book Ratios
| Date | Book Value per Share | Market Price | P/B Ratio |
|---|---|---|---|
| 2008-12-31 | CN¥0.88 | CN¥17.88 | x |
| 2009-12-31 | CN¥1.78 | CN¥17.88 | x |
| 2010-12-31 | CN¥3.81 | CN¥17.88 | x |
| 2011-12-31 | CN¥4.23 | CN¥17.88 | x |
| 2012-12-31 | CN¥5.45 | CN¥17.88 | x |
| 2013-12-31 | CN¥6.62 | CN¥17.88 | x |
| 2014-12-31 | CN¥7.76 | CN¥17.88 | x |
| 2015-12-31 | CN¥11.14 | CN¥17.88 | x |
| 2016-12-31 | CN¥8.70 | CN¥17.88 | x |
| 2017-12-31 | CN¥12.77 | CN¥17.88 | x |
| 2018-12-31 | CN¥9.51 | CN¥17.88 | x |
| 2019-12-31 | CN¥8.64 | CN¥17.88 | x |
| 2020-12-31 | CN¥8.42 | CN¥17.88 | x |
| 2021-12-31 | CN¥7.73 | CN¥17.88 | x |
| 2022-12-31 | CN¥5.83 | CN¥17.88 | x |
| 2023-12-31 | CN¥3.94 | CN¥17.88 | x |
| 2024-12-31 | CN¥4.03 | CN¥17.88 | x |
Capital Efficiency Dashboard
This dashboard shows how efficiently Shanghai Longyun Advg & Media utilizes its equity to generate returns, including Return on Equity (ROE) and its components based on the DuPont analysis framework.
Capital Efficiency Insights
- Current Return on Equity (ROE): 2.24%
- The company may be facing challenges in efficiently utilizing shareholder equity.
- DuPont Analysis Breakdown:
- • Net Profit Margin: 2.46%
- • Asset Turnover: 0.49x
- • Equity Multiplier: 1.85x
- Recent ROE (2.24%) is below the historical average (8.55%), suggesting potential challenges in capital efficiency.
Historical Capital Efficiency Metrics
| Year | Return on Equity | Net Profit Margin | Asset Turnover | Equity Multiplier | Economic Value Added |
|---|---|---|---|---|---|
| 2008 | 47.13% | 8.58% | 1.87x | 2.93x | CN¥13.53 Million |
| 2009 | 40.54% | 7.44% | 2.54x | 2.15x | CN¥24.72 Million |
| 2010 | 27.58% | 9.81% | 1.85x | 1.52x | CN¥39.18 Million |
| 2011 | 24.48% | 9.71% | 1.82x | 1.38x | CN¥42.75 Million |
| 2012 | 22.54% | 9.99% | 1.62x | 1.40x | CN¥47.78 Million |
| 2013 | 17.92% | 7.21% | 1.84x | 1.35x | CN¥36.78 Million |
| 2014 | 14.30% | 6.58% | 1.56x | 1.39x | CN¥23.31 Million |
| 2015 | 4.17% | 3.08% | 1.19x | 1.13x | CN¥-56.90 Million |
| 2016 | 4.27% | 3.61% | 1.10x | 1.08x | CN¥-46.78 Million |
| 2017 | 4.86% | 3.36% | 1.07x | 1.35x | CN¥-43.94 Million |
| 2018 | 2.63% | 1.91% | 0.94x | 1.47x | CN¥-64.18 Million |
| 2019 | -7.34% | -9.20% | 0.57x | 1.41x | CN¥-139.77 Million |
| 2020 | -2.75% | -3.48% | 0.59x | 1.33x | CN¥-100.27 Million |
| 2021 | -8.63% | -8.41% | 0.76x | 1.35x | CN¥-134.36 Million |
| 2022 | -34.09% | -43.03% | 0.63x | 1.25x | CN¥-239.76 Million |
| 2023 | -14.45% | -15.89% | 0.52x | 1.76x | CN¥-88.70 Million |
| 2024 | 2.24% | 2.46% | 0.49x | 1.85x | CN¥-28.82 Million |
Industry Comparison
This section compares Shanghai Longyun Advg & Media's net assets metrics with peer companies in the Advertising Agencies industry.
Industry Context
- Industry: Advertising Agencies
- Average net assets among peers: $1,004,333,883
- Average return on equity (ROE) among peers: 61.18%
Peer Company Comparison
| Company | Net Assets | Return on Equity | Debt-to-Equity | Market Cap |
|---|---|---|---|---|
| Shanghai Longyun Advg & Media (603729) | CN¥301.88 Million | 47.13% | 1.40x | $130.76 Million |
| Genimous Technology Co Ltd (000676) | $14.87 Million | 0.00% | 0.30x | $1.04 Billion |
| Hunan TV & Broadcast Intermediary Co Ltd (000917) | $755.42 Million | 8.03% | 0.57x | $1.52 Billion |
| Focus Media Information Technology Co Ltd (002027) | $495.40 Million | 487.45% | 0.19x | $9.18 Billion |
| NanJi ECommerce Co Ltd (002127) | $153.93 Million | 4.67% | 3.70x | $589.83 Million |
| Leo Group Co Ltd (002131) | $562.88 Million | 17.30% | 0.33x | $5.52 Billion |
| Foshan Saturday Shoes Co Ltd (002291) | $1.46 Billion | 6.86% | 0.23x | $687.03 Million |
| Guangdong Advertising Co Ltd (002400) | $5.47 Billion | 11.17% | 0.91x | $1.68 Billion |
| Simei Media Co Ltd (002712) | $831.91 Million | 8.51% | 0.43x | $249.94 Million |
| Beijing Yuanlong Yato Culture Dissemination Co Ltd (002878) | $240.85 Million | 20.86% | 1.01x | $311.73 Million |
| Beijing Quanshi World Online Net (002995) | $53.09 Million | 46.94% | 1.74x | $338.80 Million |