Pureprofile Ltd
Pureprofile Ltd, a data and insights organization, engages in the provision of online research solutions for agencies, marketers, researchers, brands and businesses in Australasia, Europe, and the United States. The company conducts market research; and accesses insights and campaigns through its proprietary self-service platform. It also offers Audience Builder to create additional revenue strea… Read more
Pureprofile Ltd (PPL) - Total Assets
Latest total assets as of June 2025: AU$30.55 Million AUD
Based on the latest financial reports, Pureprofile Ltd (PPL) holds total assets worth AU$30.55 Million AUD as of June 2025.
Total assets represent everything the company owns and controls, combining both current assets—like cash and cash equivalents, accounts receivable, and inventories—and non-current assets such as property, plant, equipment (PP&E), intangible assets, and long-term investments.
Pureprofile Ltd - Total Assets Trend (2014–2025)
This chart illustrates how Pureprofile Ltd’s total assets have evolved over time, based on quarterly financial data. Explore and compare other companies by total assets.
Pureprofile Ltd - Asset Composition Analysis
Current Asset Composition (June 2025)
Pureprofile Ltd's total assets of AU$30.55 Million consist of 71.1% current assets and 28.9% non-current assets.
| Asset Category | Amount (AUD) | % of Total Assets |
|---|---|---|
| Cash & Equivalents | AU$0.00 | 18.7% |
| Accounts Receivable | AU$12.70 Million | 41.6% |
| Inventory | AU$0.00 | 0.0% |
| Property, Plant & Equipment | AU$1.44 Million | 4.7% |
| Intangible Assets | AU$6.26 Million | 20.5% |
| Goodwill | AU$1.12 Million | 3.7% |
Asset Composition Trend (2014–2025)
This chart illustrates how Pureprofile Ltd's asset composition has evolved over time. Understanding changes in asset allocation can provide insights into the company's strategic shifts, capital allocation priorities, and business focus evolution.
Key Asset Composition Facts
- Current vs. Non-Current Assets: Pureprofile Ltd's current assets represent 71.1% of total assets in 2025, an increase from 65.2% in 2014.
- Cash Position: Cash and equivalents constituted 18.7% of total assets in 2025, up from 16.6% in 2014.
- Tangible vs. Intangible: Intangible assets (including goodwill) make up 23.0% of total assets, an increase from 22.0% in 2014.
- Asset Diversification: The largest asset category is accounts receivable at 41.6% of total assets.
Pureprofile Ltd Competitors by Total Assets
Key competitors of Pureprofile Ltd based on total assets are shown below.
| Company | Country | Total Assets |
|---|---|---|
|
Genimous Technology Co Ltd
SHE:000676
|
China | CN¥5.12 Billion |
|
PUC Bhd
KLSE:0007
|
Malaysia | RM188.26 Million |
|
Hunan TV & Broadcast Intermediary Co Ltd
SHE:000917
|
China | CN¥16.44 Billion |
|
Focus Media Information Technology Co Ltd
SHE:002027
|
China | CN¥23.79 Billion |
|
NanJi ECommerce Co Ltd
SHE:002127
|
China | CN¥4.84 Billion |
|
Leo Group Co Ltd
SHE:002131
|
China | CN¥21.89 Billion |
|
Foshan Saturday Shoes Co Ltd
SHE:002291
|
China | CN¥4.97 Billion |
|
Guangdong Advertising Co Ltd
SHE:002400
|
China | CN¥11.09 Billion |
Pureprofile Ltd - Asset Efficiency Metrics
Asset efficiency metrics measure how effectively a company uses its assets to generate revenue and profits. These indicators help investors evaluate management's ability to deploy capital efficiently.
Asset Turnover Ratio
Measures how efficiently a company uses its assets to generate sales
Strong asset utilization - Pureprofile Ltd generates 1.87x its asset value in annual revenue.
Return on Assets (ROA)
Measures how efficiently a company uses its assets to generate profits
Solid ROA - For every $100 in assets, Pureprofile Ltd generates $5.04 in net profit.
Pureprofile Ltd - Liquidity and Working Capital Analysis
Liquidity ratios measure a company's ability to pay off its short-term debts as they come due, using the company's current or quick assets. Working capital represents the operational liquidity available.
Key Liquidity Metrics
| Metric | Current | 1 Year Ago | 5 Years Ago |
|---|---|---|---|
| Current Ratio | 1.13 | 1.16 | 0.20 |
| Quick Ratio | 1.13 | 1.18 | 0.20 |
| Cash Ratio | 0.30 | 0.34 | 0.05 |
| Working Capital | AU$2.51 Million | AU$ 2.52 Million | AU$ -26.59 Million |
Pureprofile Ltd - Advanced Valuation Insights
This section examines the relationship between Pureprofile Ltd's asset base and its market valuation, helping to identify whether the company's assets are efficiently translated into market value.
Key Valuation Metrics
| Current Price-to-Book Ratio | 6.84 |
| Latest Market Cap to Assets Ratio | 0.58 |
| Asset Growth Rate (YoY) | 20.2% |
| Total Assets | AU$30.55 Million |
| Market Capitalization | $17.82 Million USD |
Valuation Analysis
Below Book Valuation: The market values Pureprofile Ltd's assets below their book value (0.58 x), which may indicate investor concerns about asset quality or future growth.
Rapid Asset Growth: Pureprofile Ltd's assets grew by 20.2% over the past year, indicating significant expansion of the company's resource base.
Annual Total Assets for Pureprofile Ltd (2014–2025)
The table below shows the annual total assets of Pureprofile Ltd from 2014 to 2025.
| Year | Total Assets | Change |
|---|---|---|
| 2025-06-30 | AU$30.55 Million | +20.21% |
| 2024-06-30 | AU$25.41 Million | +12.82% |
| 2023-06-30 | AU$22.53 Million | +7.11% |
| 2022-06-30 | AU$21.03 Million | +8.41% |
| 2021-06-30 | AU$19.40 Million | +16.28% |
| 2020-06-30 | AU$16.68 Million | -13.93% |
| 2019-06-30 | AU$19.38 Million | -45.62% |
| 2018-06-30 | AU$35.64 Million | -38.38% |
| 2017-06-30 | AU$57.84 Million | +148.42% |
| 2016-06-30 | AU$23.28 Million | +147.57% |
| 2015-06-30 | AU$9.40 Million | +56.14% |
| 2014-06-30 | AU$6.02 Million | -- |