Harley-Davidson Inc
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well … Read more
Harley-Davidson Inc (HOG) - Total Assets
Latest total assets as of December 2025: $8.04 Billion USD
Based on the latest financial reports, Harley-Davidson Inc (HOG) holds total assets worth $8.04 Billion USD as of December 2025.
Total assets represent everything the company owns and controls, combining both current assets—like cash and cash equivalents, accounts receivable, and inventories—and non-current assets such as property, plant, equipment (PP&E), intangible assets, and long-term investments.
Harley-Davidson Inc - Total Assets Trend (1985–2025)
This chart illustrates how Harley-Davidson Inc’s total assets have evolved over time, based on quarterly financial data. Explore and compare other companies by total assets.
Harley-Davidson Inc - Asset Composition Analysis
Current Asset Composition (December 2025)
Harley-Davidson Inc's total assets of $8.04 Billion consist of 69.5% current assets and 30.6% non-current assets.
| Asset Category | Amount (USD) | % of Total Assets |
|---|---|---|
| Cash & Equivalents | $3.09 Billion | 38.4% |
| Accounts Receivable | $225.76 Million | 2.8% |
| Inventory | $730.90 Million | 9.1% |
| Property, Plant & Equipment | $0.00 | 0.0% |
| Intangible Assets | $0.00 | 0.0% |
| Goodwill | $0.00 | 0.0% |
Asset Composition Trend (1985–2025)
This chart illustrates how Harley-Davidson Inc's asset composition has evolved over time. Understanding changes in asset allocation can provide insights into the company's strategic shifts, capital allocation priorities, and business focus evolution.
Key Asset Composition Facts
- Current vs. Non-Current Assets: Harley-Davidson Inc's current assets represent 69.5% of total assets in 2025, an increase from 63.9% in 1985.
- Cash Position: Cash and equivalents constituted 38.4% of total assets in 2025, up from 11.8% in 1985.
- Tangible vs. Intangible: Intangible assets (including goodwill) make up 0.0% of total assets, unchanged from 0.0% in 1985.
- Asset Diversification: The largest asset category is cash and equivalents at 38.4% of total assets.
Harley-Davidson Inc Competitors by Total Assets
Key competitors of Harley-Davidson Inc based on total assets are shown below.
| Company | Country | Total Assets |
|---|---|---|
|
KR Motors Co. Ltd.
KO:000040
|
Korea | ₩96.16 Billion |
|
MasterCraft Boat Holdings Inc
F:1SG
|
Germany | €259.31 Million |
|
SA Catana Group
PA:CATG
|
France | €225.89 Million |
|
Zhejiang CFMoto Power Co Ltd
SHG:603129
|
China | CN¥18.17 Billion |
|
Jiangsu Xinri E-Vehicle Co Ltd
SHG:603787
|
China | CN¥4.02 Billion |
|
Alexander Marine Co Ltd
TW:8478
|
Taiwan | NT$15.41 Billion |
|
Her Chee Industrial Co Ltd
TWO:8937
|
Taiwan | NT$4.60 Billion |
|
Vietnam Manufacturing and Export Processing (Holdings) Limited
TW:9110
|
Taiwan | NT$106.59 Million |
Harley-Davidson Inc - Asset Efficiency Metrics
Asset efficiency metrics measure how effectively a company uses its assets to generate revenue and profits. These indicators help investors evaluate management's ability to deploy capital efficiently.
Asset Turnover Ratio
Measures how efficiently a company uses its assets to generate sales
Moderate asset utilization - Harley-Davidson Inc generates 0.56x its asset value in annual revenue.
Return on Assets (ROA)
Measures how efficiently a company uses its assets to generate profits
Moderate ROA - For every $100 in assets, Harley-Davidson Inc generates $ 4.21 in net profit.
Harley-Davidson Inc - Liquidity and Working Capital Analysis
Liquidity ratios measure a company's ability to pay off its short-term debts as they come due, using the company's current or quick assets. Working capital represents the operational liquidity available.
Key Liquidity Metrics
| Metric | Current | 1 Year Ago | 5 Years Ago |
|---|---|---|---|
| Current Ratio | 2.10 | 1.40 | 1.50 |
| Quick Ratio | 1.83 | 1.19 | 1.37 |
| Cash Ratio | 1.16 | 0.45 | 0.00 |
| Working Capital | $2.93 Billion | $ 1.44 Billion | $ 1.73 Billion |
Harley-Davidson Inc - Advanced Valuation Insights
This section examines the relationship between Harley-Davidson Inc's asset base and its market valuation, helping to identify whether the company's assets are efficiently translated into market value.
Key Valuation Metrics
| Current Price-to-Book Ratio | 0.76 |
| Latest Market Cap to Assets Ratio | 0.25 |
| Asset Growth Rate (YoY) | -32.3% |
| Total Assets | $8.04 Billion |
| Market Capitalization | $1.98 Billion USD |
Valuation Analysis
Below Book Valuation: The market values Harley-Davidson Inc's assets below their book value (0.25 x), which may indicate investor concerns about asset quality or future growth.
Significant Asset Reduction: Harley-Davidson Inc's assets decreased by 32.3% over the past year, potentially indicating divestiture, restructuring, or challenging business conditions.
Annual Total Assets for Harley-Davidson Inc (1985–2025)
The table below shows the annual total assets of Harley-Davidson Inc from 1985 to 2025.
| Year | Total Assets | Change |
|---|---|---|
| 2025-12-31 | $8.04 Billion | -32.29% |
| 2024-12-31 | $11.88 Billion | -2.13% |
| 2023-12-31 | $12.14 Billion | +5.64% |
| 2022-12-31 | $11.49 Billion | +3.99% |
| 2021-12-31 | $11.05 Billion | -7.99% |
| 2020-12-31 | $12.01 Billion | +14.08% |
| 2019-12-31 | $10.53 Billion | -1.29% |
| 2018-12-31 | $10.67 Billion | +6.95% |
| 2017-12-31 | $9.97 Billion | +0.83% |
| 2016-12-31 | $9.89 Billion | -0.83% |
| 2015-12-31 | $9.97 Billion | +4.67% |
| 2014-12-31 | $9.53 Billion | +1.31% |
| 2013-12-31 | $9.41 Billion | +2.55% |
| 2012-12-31 | $9.17 Billion | -5.20% |
| 2011-12-31 | $9.67 Billion | +2.58% |
| 2010-12-31 | $9.43 Billion | +3.01% |
| 2009-12-31 | $9.16 Billion | +16.95% |
| 2008-12-31 | $7.83 Billion | +38.40% |
| 2007-12-31 | $5.66 Billion | +2.25% |
| 2006-12-31 | $5.53 Billion | +5.27% |
| 2005-12-31 | $5.26 Billion | -4.16% |
| 2004-12-31 | $5.48 Billion | +11.38% |
| 2003-12-31 | $4.92 Billion | +27.50% |
| 2002-12-31 | $3.86 Billion | +23.82% |
| 2001-12-31 | $3.12 Billion | +28.00% |
| 2000-12-31 | $2.44 Billion | +15.35% |
| 1999-12-31 | $2.11 Billion | +9.99% |
| 1998-12-31 | $1.92 Billion | +20.10% |
| 1997-12-31 | $1.60 Billion | +21.13% |
| 1996-12-31 | $1.32 Billion | +31.91% |
| 1995-12-31 | $1.00 Billion | +35.38% |
| 1994-12-31 | $739.20 Million | +26.73% |
| 1993-12-31 | $583.30 Million | +11.70% |
| 1992-12-31 | $522.20 Million | +10.12% |
| 1991-12-31 | $474.20 Million | +16.37% |
| 1990-12-31 | $407.50 Million | +7.55% |
| 1989-12-31 | $378.90 Million | -5.53% |
| 1988-12-31 | $401.10 Million | +5.30% |
| 1987-12-31 | $380.90 Million | +16.41% |
| 1986-12-31 | $327.20 Million | +186.77% |
| 1985-12-31 | $114.10 Million | -- |