Shanghai Longyun Advg & Media
Shanghai LongYun Cultural Creation & Technology Group Co., Ltd. provides advertising services in the People's Republic of China. It offers market research, brand management, creative design, video production, advertising strategy, advertising execution, advertising evaluation, and other marketing services. Shanghai LongYun Cultural Creation & Technology Group Co., Ltd. was formerly known as Shang… Read more
Shanghai Longyun Advg & Media (603729) - Total Assets
Latest total assets as of September 2025: CN¥723.84 Million CNY
Based on the latest financial reports, Shanghai Longyun Advg & Media (603729) holds total assets worth CN¥723.84 Million CNY as of September 2025.
Total assets represent everything the company owns and controls, combining both current assets—like cash and cash equivalents, accounts receivable, and inventories—and non-current assets such as property, plant, equipment (PP&E), intangible assets, and long-term investments.
Shanghai Longyun Advg & Media - Total Assets Trend (2008–2024)
This chart illustrates how Shanghai Longyun Advg & Media’s total assets have evolved over time, based on quarterly financial data. Explore and compare other companies by total assets.
Shanghai Longyun Advg & Media - Asset Composition Analysis
Current Asset Composition (December 2024)
Shanghai Longyun Advg & Media's total assets of CN¥723.84 Million consist of 42.1% current assets and 57.9% non-current assets.
| Asset Category | Amount (CNY) | % of Total Assets |
|---|---|---|
| Cash & Equivalents | CN¥0.00 | 4.3% |
| Accounts Receivable | CN¥200.40 Million | 29.2% |
| Inventory | CN¥27.19 Million | 4.0% |
| Property, Plant & Equipment | CN¥0.00 | 0.0% |
| Intangible Assets | CN¥2.03 Million | 0.3% |
| Goodwill | CN¥0.00 | 0.0% |
Asset Composition Trend (2008–2024)
This chart illustrates how Shanghai Longyun Advg & Media's asset composition has evolved over time. Understanding changes in asset allocation can provide insights into the company's strategic shifts, capital allocation priorities, and business focus evolution.
Key Asset Composition Facts
- Current vs. Non-Current Assets: Shanghai Longyun Advg & Media's current assets represent 42.1% of total assets in 2024, a decrease from 98.4% in 2008.
- Cash Position: Cash and equivalents constituted 4.3% of total assets in 2024, down from 12.4% in 2008.
- Tangible vs. Intangible: Intangible assets (including goodwill) make up 0.0% of total assets, unchanged from 0.0% in 2008.
- Asset Diversification: The largest asset category is accounts receivable at 29.2% of total assets.
Shanghai Longyun Advg & Media Competitors by Total Assets
Key competitors of Shanghai Longyun Advg & Media based on total assets are shown below.
| Company | Country | Total Assets |
|---|---|---|
|
Genimous Technology Co Ltd
SHE:000676
|
China | CN¥5.12 Billion |
|
PUC Bhd
KLSE:0007
|
Malaysia | RM188.26 Million |
|
Hunan TV & Broadcast Intermediary Co Ltd
SHE:000917
|
China | CN¥16.44 Billion |
|
Focus Media Information Technology Co Ltd
SHE:002027
|
China | CN¥23.79 Billion |
|
NanJi ECommerce Co Ltd
SHE:002127
|
China | CN¥4.84 Billion |
|
Leo Group Co Ltd
SHE:002131
|
China | CN¥21.89 Billion |
|
Foshan Saturday Shoes Co Ltd
SHE:002291
|
China | CN¥4.97 Billion |
|
Guangdong Advertising Co Ltd
SHE:002400
|
China | CN¥11.09 Billion |
Shanghai Longyun Advg & Media - Asset Efficiency Metrics
Asset efficiency metrics measure how effectively a company uses its assets to generate revenue and profits. These indicators help investors evaluate management's ability to deploy capital efficiently.
Asset Turnover Ratio
Measures how efficiently a company uses its assets to generate sales
Moderate asset utilization - Shanghai Longyun Advg & Media generates 0.49x its asset value in annual revenue.
Return on Assets (ROA)
Measures how efficiently a company uses its assets to generate profits
Moderate ROA - For every $100 in assets, Shanghai Longyun Advg & Media generates $ 1.21 in net profit.
Shanghai Longyun Advg & Media - Liquidity and Working Capital Analysis
Liquidity ratios measure a company's ability to pay off its short-term debts as they come due, using the company's current or quick assets. Working capital represents the operational liquidity available.
Key Liquidity Metrics
| Metric | Current | 1 Year Ago | 5 Years Ago |
|---|---|---|---|
| Current Ratio | 0.78 | 1.09 | 2.19 |
| Quick Ratio | 0.69 | 1.00 | 2.18 |
| Cash Ratio | 0.00 | 0.00 | 0.00 |
| Working Capital | CN¥-89.11 Million | CN¥ 22.35 Million | CN¥ 308.16 Million |
Shanghai Longyun Advg & Media - Advanced Valuation Insights
This section examines the relationship between Shanghai Longyun Advg & Media's asset base and its market valuation, helping to identify whether the company's assets are efficiently translated into market value.
Key Valuation Metrics
| Current Price-to-Book Ratio | 5.88 |
| Latest Market Cap to Assets Ratio | 0.19 |
| Asset Growth Rate (YoY) | 7.8% |
| Total Assets | CN¥687.06 Million |
| Market Capitalization | $130.76 Million USD |
Valuation Analysis
Below Book Valuation: The market values Shanghai Longyun Advg & Media's assets below their book value (0.19 x), which may indicate investor concerns about asset quality or future growth.
Positive Asset Growth: Shanghai Longyun Advg & Media's assets grew by 7.8% over the past year, showing continued investment in the company's operational capacity.
Annual Total Assets for Shanghai Longyun Advg & Media (2008–2024)
The table below shows the annual total assets of Shanghai Longyun Advg & Media from 2008 to 2024.
| Year | Total Assets | Change |
|---|---|---|
| 2024-12-31 | CN¥687.06 Million | +7.82% |
| 2023-12-31 | CN¥637.25 Million | -6.28% |
| 2022-12-31 | CN¥679.93 Million | -30.35% |
| 2021-12-31 | CN¥976.19 Million | -6.90% |
| 2020-12-31 | CN¥1.05 Billion | -7.60% |
| 2019-12-31 | CN¥1.13 Billion | -11.18% |
| 2018-12-31 | CN¥1.28 Billion | +10.91% |
| 2017-12-31 | CN¥1.15 Billion | +31.03% |
| 2016-12-31 | CN¥879.11 Million | -20.57% |
| 2015-12-31 | CN¥1.11 Billion | +46.52% |
| 2014-12-31 | CN¥755.40 Million | +20.65% |
| 2013-12-31 | CN¥626.12 Million | +17.76% |
| 2012-12-31 | CN¥531.69 Million | +30.18% |
| 2011-12-31 | CN¥408.43 Million | +20.49% |
| 2010-12-31 | CN¥338.97 Million | +94.83% |
| 2009-12-31 | CN¥173.98 Million | +62.95% |
| 2008-12-31 | CN¥106.77 Million | -- |