MediaAlpha Inc.

NYSE:MAX USA Internet Content & Information
Market Cap
$447.02 Million
Market Cap Rank
#14545 Global
#5835 in USA
Share Price
$9.67
Change (1 day)
+0.21%
52-Week Range
$7.17 - $13.71
All Time High
$64.11
About

MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, distributors, and other clients in a range of verticals, including property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Ang… Read more

MediaAlpha Inc. (MAX) - Net Assets

Latest net assets as of September 2025: $-65.78 Million USD

Based on the latest financial reports, MediaAlpha Inc. (MAX) has net assets worth $-65.78 Million USD as of September 2025.

Net assets (also known as shareholders' equity or book value) represent the difference between a company's total assets ($266.23 Million) and total liabilities ($332.01 Million). This figure indicates the residual interest in the assets after deducting liabilities, essentially showing what would remain for shareholders if all assets were liquidated and all debts paid off.

Key Net Assets Metrics

Metric Value
Current Net Assets $-65.78 Million
% of Total Assets -24.71%
Annual Growth Rate N/A
5-Year Change N/A
10-Year Change N/A
Growth Volatility N/A

MediaAlpha Inc. - Net Assets Trend (2018–2024)

This chart illustrates how MediaAlpha Inc.'s net assets have evolved over time, based on quarterly financial data. Explore and compare other companies by net assets.

Annual Net Assets for MediaAlpha Inc. (2018–2024)

The table below shows the annual net assets of MediaAlpha Inc. from 2018 to 2024.

Year Net Assets Change
2024-12-31 $-46.23 Million +51.04%
2023-12-31 $-94.42 Million -9.69%
2022-12-31 $-86.08 Million -39.82%
2021-12-31 $-61.57 Million +39.36%
2020-12-31 $-101.52 Million +10.63%
2019-12-31 $-113.60 Million -380.62%
2018-12-31 $40.48 Million --

Equity Component Analysis

This analysis shows how different components contribute to MediaAlpha Inc.'s total equity over time. Equity components include common stock, retained earnings, additional paid-in capital, and other elements.

Equity Composition Insights

  • Retained earnings have decreased by 47046000000.0% over the analyzed period, potentially due to dividend distributions or operating losses.

Current Equity Component Breakdown (December 2024)

Component Amount Percentage
Common Stock $671.00K 28.22%
Other Components $507.64 Million 21347.35%
Total Equity $2.38 Million 100.00%

MediaAlpha Inc. Competitors by Market Cap

The table below lists competitors of MediaAlpha Inc. ranked by their market capitalization.

Equity Growth Attribution

This analysis shows how different factors contributed to changes in MediaAlpha Inc.'s equity between the two most recent reporting periods.

Equity Growth Insights

  • From 2023 to 2024, total equity changed from -10,294,000 to 2,378,000, a change of 12,672,000.
  • Net income of 16,629,000 contributed positively to equity growth.
  • Dividend payments of 1,222,000 reduced retained earnings.
  • Share repurchases of 6,308,000 reduced equity.
  • Other factors increased equity by 3,573,000.

Equity Change Factors (2023 to 2024)

Factor Impact Contribution
Net Income $16.63 Million +699.29%
Dividends Paid $1.22 Million -51.39%
Share Repurchases $6.31 Million -265.26%
Other Changes $3.57 Million +150.25%
Total Change $- %

Book Value vs Market Value Analysis

This analysis compares MediaAlpha Inc.'s book value (net assets) with its market value over time. The relationship between these values can provide insights into investor sentiment and company valuation.

Valuation Insights

  • Current price-to-book ratio: 215.70x
  • The company is trading at a significant premium to its book value, suggesting the market values its earnings potential, brand, or other intangibles highly.
  • The price-to-book ratio has increased from 7.92x to 215.70x over the analyzed period, suggesting growing market confidence.

Historical Price-to-Book Ratios

Date Book Value per Share Market Price P/B Ratio
2018-12-31 $1.22 $9.67 x
2019-12-31 $-111.76 $9.67 x
2020-12-31 $-3.04 $9.67 x
2021-12-31 $-0.07 $9.67 x
2022-12-31 $-0.38 $9.67 x
2023-12-31 $-0.23 $9.67 x
2024-12-31 $0.04 $9.67 x

Capital Efficiency Dashboard

This dashboard shows how efficiently MediaAlpha Inc. utilizes its equity to generate returns, including Return on Equity (ROE) and its components based on the DuPont analysis framework.

Capital Efficiency Insights

  • Current Return on Equity (ROE): 699.29%
  • The company demonstrates strong efficiency in generating profits from shareholder equity.
  • DuPont Analysis Breakdown:
  • • Net Profit Margin: 1.92%
  • • Asset Turnover: 3.29x
  • • Equity Multiplier: 110.36x
  • Recent ROE (699.29%) is above the historical average (106.29%), indicating improving capital efficiency.

Historical Capital Efficiency Metrics

Year Return on Equity Net Profit Margin Asset Turnover Equity Multiplier Economic Value Added
2018 44.78% 6.10% 3.40x 2.16x $14.08 Million
2019 0.00% 4.37% 3.87x 0.00x $29.18 Million
2020 0.00% 2.53% 2.73x 0.00x $24.95 Million
2021 0.00% -0.82% 2.23x 0.00x $-4.84 Million
2022 0.00% -12.56% 2.70x 0.00x $-56.07 Million
2023 0.00% -10.41% 2.52x 0.00x $-39.39 Million
2024 699.29% 1.92% 3.29x 110.36x $16.39 Million

Industry Comparison

This section compares MediaAlpha Inc.'s net assets metrics with peer companies in the Internet Content & Information industry.

Industry Context

  • Industry: Internet Content & Information
  • Average net assets among peers: $3,961,320,935
  • Average return on equity (ROE) among peers: -43.51%

Peer Company Comparison

Company Net Assets Return on Equity Debt-to-Equity Market Cap
MediaAlpha Inc. (MAX) $-65.78 Million 44.78% N/A $219.85 Million
ADWYF (ADWYF) $13.89 Billion -3.41% 0.65x $40.28 Million
Allied Energy Inc (AGGI) $459.19K -2.50% 0.26x $122.37 Million
Calibre (ALWIN) $14.84 Million -32.00% 2.03x $6.06 Million
ANGI Homeservices Inc (ANGI) $176.39 Million -4.45% 0.68x $215.55 Million
ApartmentLove Inc (APMLF) $-156.62K 0.00% 0.00x $1.11K
Arena Group Holdings Inc (AREN) $7.33 Million -355.75% 4.07x $26.45 Million
Autohome Inc (ATHM) $8.95 Billion 13.71% 0.05x $2.50 Billion
Bebuzee Inc. (BBUZ) $237.99 Million -0.19% 0.00x $626.79
BDCTF (BDCTF) $11.32 Million -91.21% 2.48x $12.72 Million
Baidu Inc (BIDU) $16.33 Billion 40.66% 0.43x $41.50 Billion