MediaAlpha Inc. (MAX) - Net Assets
Based on the latest financial reports, MediaAlpha Inc. (MAX) has net assets worth $-29.09 Million USD as of March 2026. Net assets (also known as shareholders' equity or book value) represent the difference between a company's total assets ($367.71 Million) and total liabilities ($396.81 Million). This figure indicates the residual interest in the assets after deducting liabilities, essentially showing what would remain for shareholders if all assets were liquidated and all debts paid off. Check MAX goodwill-adjusted equity ratio to evaluate the tangible quality of the company's equity base.
Key Net Assets Metrics
| Metric | Value |
|---|---|
| Current Net Assets | $-29.09 Million |
| % of Total Assets | -7.91% |
| Annual Growth Rate | N/A |
| 5-Year Change | N/A |
| 10-Year Change | N/A |
| Growth Volatility | N/A |
MediaAlpha Inc. - Net Assets Trend (2018–2025)
This chart illustrates how MediaAlpha Inc.'s net assets have evolved over time, based on quarterly financial data. See MAX defensive interval ratio to measure how many days the company can operate on defensive assets alone.
Annual Net Assets for MediaAlpha Inc. (2018–2025)
The table below shows the annual net assets of MediaAlpha Inc. from 2018 to 2025. For live valuation and market cap data, see MediaAlpha Inc. (MAX) total market value.
| Year | Net Assets | Change |
|---|---|---|
| 2025-12-31 | $-29.19 Million | +36.85% |
| 2024-12-31 | $-46.23 Million | +51.04% |
| 2023-12-31 | $-94.42 Million | -9.69% |
| 2022-12-31 | $-86.08 Million | -39.82% |
| 2021-12-31 | $-61.57 Million | +39.36% |
| 2020-12-31 | $-101.52 Million | +10.63% |
| 2019-12-31 | $-113.60 Million | -380.62% |
| 2018-12-31 | $40.48 Million | -- |
Equity Component Analysis
This analysis shows how different components contribute to MediaAlpha Inc.'s total equity over time. Equity components include common stock, retained earnings, additional paid-in capital, and other elements.
Equity Composition Insights
- Retained earnings have decreased by 44483700000.0% over the analyzed period, potentially due to dividend distributions or operating losses.
Current Equity Component Breakdown (December 2025)
| Component | Amount | Percentage |
|---|---|---|
| Common Stock | $645.00K | 15.50% |
| Other Components | $483.82 Million | 11630.41% |
| Total Equity | $4.16 Million | 100.00% |
MediaAlpha Inc. Competitors by Market Cap
The table below lists competitors of MediaAlpha Inc. ranked by their market capitalization.
| Company | Market Cap |
|---|---|
|
Shenzhen Huakong Seg Co Ltd
SHE:000068
|
$481.70 Million |
|
Rigel Pharmaceuticals Inc
NASDAQ:RIGL
|
$481.79 Million |
|
Jiangsu Hualv Biological Technology Co.Ltd.
SHE:300970
|
$481.84 Million |
|
Titan Machinery Inc
NASDAQ:TITN
|
$482.03 Million |
|
Origin Enterprises Plc
IR:OIZ
|
$481.54 Million |
|
Tibet Tourism Co Ltd
SHG:600749
|
$481.24 Million |
|
Forrestania Resources Ltd
AU:FRS
|
$481.22 Million |
|
Texmaco Rail & Engineering Limited
NSE:TEXRAIL
|
$481.02 Million |
Equity Growth Attribution
This analysis shows how different factors contributed to changes in MediaAlpha Inc.'s equity between the two most recent reporting periods.
Equity Growth Insights
- From 2024 to 2025, total equity changed from 2,378,000 to 4,160,000, a change of 1,782,000 (74.9%).
- Net income of 25,623,000 contributed positively to equity growth.
- Dividend payments of 1,250,000 reduced retained earnings.
- Share repurchases of 47,269,000 reduced equity.
- Other factors increased equity by 24,678,000.
Equity Change Factors (2024 to 2025)
| Factor | Impact | Contribution |
|---|---|---|
| Net Income | $25.62 Million | +615.94% |
| Dividends Paid | $1.25 Million | -30.05% |
| Share Repurchases | $47.27 Million | -1136.27% |
| Other Changes | $24.68 Million | +593.22% |
| Total Change | $- | 74.94% |
Book Value vs Market Value Analysis
This analysis compares MediaAlpha Inc.'s book value (net assets) with its market value over time. The relationship between these values can provide insights into investor sentiment and company valuation.
Valuation Insights
- Current price-to-book ratio: 162.63x
- The company is trading at a significant premium to its book value, suggesting the market values its earnings potential, brand, or other intangibles highly.
- The price-to-book ratio has increased from 8.30x to 162.63x over the analyzed period, suggesting growing market confidence.
Historical Price-to-Book Ratios
| Date | Book Value per Share | Market Price | P/B Ratio |
|---|---|---|---|
| 2018-12-31 | $1.22 | $10.13 | x |
| 2019-12-31 | $-111.76 | $10.13 | x |
| 2020-12-31 | $-3.04 | $10.13 | x |
| 2021-12-31 | $-0.07 | $10.13 | x |
| 2022-12-31 | $-0.38 | $10.13 | x |
| 2023-12-31 | $-0.23 | $10.13 | x |
| 2024-12-31 | $0.04 | $10.13 | x |
| 2025-12-31 | $0.06 | $10.13 | x |
Capital Efficiency Dashboard
This dashboard shows how efficiently MediaAlpha Inc. utilizes its equity to generate returns, including Return on Equity (ROE) and its components based on the DuPont analysis framework.
Capital Efficiency Insights
- Current Return on Equity (ROE): 615.94%
- The company demonstrates strong efficiency in generating profits from shareholder equity.
- DuPont Analysis Breakdown:
- • Net Profit Margin: 2.30%
- • Asset Turnover: 2.90x
- • Equity Multiplier: 92.27x
- Recent ROE (615.94%) is above the historical average (170.00%), indicating improving capital efficiency.
Historical Capital Efficiency Metrics
| Year | Return on Equity | Net Profit Margin | Asset Turnover | Equity Multiplier | Economic Value Added |
|---|---|---|---|---|---|
| 2018 | 44.78% | 6.10% | 3.40x | 2.16x | $14.08 Million |
| 2019 | 0.00% | 4.37% | 3.87x | 0.00x | $29.18 Million |
| 2020 | 0.00% | 2.53% | 2.73x | 0.00x | $24.95 Million |
| 2021 | 0.00% | -0.82% | 2.23x | 0.00x | $-4.84 Million |
| 2022 | 0.00% | -12.56% | 2.70x | 0.00x | $-56.07 Million |
| 2023 | 0.00% | -10.41% | 2.52x | 0.00x | $-39.39 Million |
| 2024 | 699.29% | 1.92% | 3.29x | 110.36x | $16.39 Million |
| 2025 | 615.94% | 2.30% | 2.90x | 92.27x | $25.21 Million |
Industry Comparison
This section compares MediaAlpha Inc.'s net assets metrics with peer companies in the Internet Content & Information industry.
Industry Context
- Industry: Internet Content & Information
- Average net assets among peers: $3,060,798,808
- Average return on equity (ROE) among peers: -26.66%
Peer Company Comparison
| Company | Net Assets | Return on Equity | Debt-to-Equity | Market Cap |
|---|---|---|---|---|
| MediaAlpha Inc. (MAX) | $-29.09 Million | 44.78% | N/A | $481.69 Million |
| Calibre (ALWIN) | $14.84 Million | -32.00% | 2.03x | $8.50 Million |
| ANGI Homeservices Inc (ANGI) | $1.35 Billion | 2.58% | 0.42x | $203.05 Million |
| Arena Group Holdings Inc (AREN) | $-2.25 Million | 0.00% | 0.00x | $72.36 Million |
| Autohome Inc (ATHM) | $25.17 Billion | 8.08% | 0.22x | $2.14 Billion |
| Baidu Inc (BIDU) | $4.75 Billion | 31.24% | 0.30x | $31.09 Billion |
| Bilibili Inc (BILI) | $1.54 Billion | -59.15% | 0.41x | $5.80 Billion |
| Bumble Inc (BMBL) | $-35.22 Million | 0.00% | 0.00x | $386.08 Million |
| The Beachbody Company, Inc. (BODI) | $87.40 Million | 36.95% | 2.33x | $39.53 Million |
| The Beachbody Company, Inc. (BODI) | $28.17 Million | -254.32% | 5.20x | $48.17 Million |
| Kanzhun Ltd ADR (BZ) | $-2.30 Billion | 0.00% | 0.00x | $5.37 Billion |
About MediaAlpha Inc.
MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, agents, distributors, and other clients in a range of verticals, including property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in… Read more