MediaAlpha Inc. - Asset Resilience Ratio
MediaAlpha Inc. (MAX) has an Asset Resilience Ratio of 12.21% as of December 2025. The Asset Resilience Ratio measures the percentage of a company's total assets that are held in liquid form (cash and short-term investments). This metric indicates how well-positioned the company is to handle unexpected financial challenges, economic downturns, or strategic opportunities without requiring external financing.
Liquid Assets
Total Assets
Resilience Assessment
Asset Resilience Ratio Trend (2018–2025)
This chart shows how MediaAlpha Inc.'s Asset Resilience Ratio has changed over time. Check MediaAlpha Inc. PP&E and investment ratio to assess the company's strategic physical and investment asset allocation.
Liquid Assets Composition Over Time
This chart breaks down MediaAlpha Inc.'s liquid assets into cash & equivalents and short-term investments, showing how the composition has evolved over time. For market capitalisation and broader financial context, see MediaAlpha Inc. (MAX) market capitalisation.
Current Liquid Assets Breakdown
| Component | Amount | % of Total Assets |
|---|---|---|
| Cash & Equivalents | $46.88 Million | 12.21% |
| Short-term Investments | $0.00 | 0% |
| Total Liquid Assets | $46.88 Million | 12.21% |
Asset Resilience Insights
- Moderate Liquidity: MediaAlpha Inc. has 12.21% of assets in liquid form.
- While adequate for normal operations, this level may limit flexibility during economic stress.
- The company primarily holds liquidity in cash and equivalents rather than short-term investments.
MediaAlpha Inc. Industry Peers by Asset Resilience Ratio
Compare MediaAlpha Inc.'s asset resilience ratio with other companies in the same industry.
| Company | Industry | Asset Resilience Ratio |
|---|---|---|
|
REA Group Ltd
AU:REA |
Internet Content & Information | 12.53% |
|
REA Group Limited
F:R9C |
Internet Content & Information | 0.03% |
|
Visual China Group Co Ltd
SHE:000681 |
Internet Content & Information | 1.43% |
|
Sportshero Ltd
AU:SHO |
Internet Content & Information | 4.05% |
|
Love Group Global Ltd
AU:LVE |
Internet Content & Information | 84.17% |
|
CAR Group Ltd
AU:CAR |
Internet Content & Information | 4.86% |
|
Seek Ltd
AU:SEK |
Internet Content & Information | 0.00% |
|
Frontier Digital Ventures Ltd
AU:FDV |
Internet Content & Information | 0.12% |
Annual Asset Resilience Ratio for MediaAlpha Inc. (2018–2025)
The table below shows the annual Asset Resilience Ratio data for MediaAlpha Inc..
| Year | Asset Resilience Ratio (%) | Liquid Assets | Total Assets | Change |
|---|---|---|---|---|
| 2025-12-31 | 12.21% | $46.88 Million | $383.83 Million | -4.27pp |
| 2024-12-31 | 16.49% | $43.27 Million | $262.45 Million | +5.27pp |
| 2023-12-31 | 11.22% | $17.27 Million | $153.93 Million | +2.67pp |
| 2022-12-31 | 8.55% | $14.54 Million | $170.08 Million | -8.90pp |
| 2021-12-31 | 17.45% | $50.56 Million | $289.80 Million | +6.44pp |
| 2020-12-31 | 11.01% | $23.55 Million | $213.93 Million | +1.50pp |
| 2019-12-31 | 9.51% | $10.03 Million | $105.40 Million | +3.03pp |
| 2018-12-31 | 6.48% | $5.66 Million | $87.37 Million | -- |
About MediaAlpha Inc.
MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, agents, distributors, and other clients in a range of verticals, including property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in… Read more