MediaAlpha Inc. - Asset Resilience Ratio
MediaAlpha Inc. (MAX) has an Asset Resilience Ratio of 12.21% as of December 2025. The Asset Resilience Ratio measures the percentage of a company's total assets that are held in liquid form (cash and short-term investments). This metric indicates how well-positioned the company is to handle unexpected financial challenges, economic downturns, or strategic opportunities without requiring external financing. Check MediaAlpha Inc. (MAX) strategic asset index to assess the company's strategic physical and investment asset allocation.
Liquid Assets
Total Assets
Resilience Assessment
Asset Resilience Ratio Trend (2018–2025)
This chart shows how MediaAlpha Inc.'s Asset Resilience Ratio has changed over time. See MediaAlpha Inc. (MAX) net asset quality to measure how much of total assets are equity-financed.
Liquid Assets Composition Over Time
This chart breaks down MediaAlpha Inc.'s liquid assets into cash & equivalents and short-term investments, showing how the composition has evolved over time. For market capitalisation and broader financial context, see market value of MediaAlpha Inc..
Current Liquid Assets Breakdown
| Component | Amount | % of Total Assets |
|---|---|---|
| Cash & Equivalents | $46.88 Million | 12.21% |
| Short-term Investments | $0.00 | 0% |
| Total Liquid Assets | $46.88 Million | 12.21% |
Asset Resilience Insights
- Moderate Liquidity: MediaAlpha Inc. has 12.21% of assets in liquid form.
- While adequate for normal operations, this level may limit flexibility during economic stress.
- The company primarily holds liquidity in cash and equivalents rather than short-term investments.
MediaAlpha Inc. Industry Peers by Asset Resilience Ratio
Compare MediaAlpha Inc.'s asset resilience ratio with other companies in the same industry.
| Company | Industry | Asset Resilience Ratio |
|---|---|---|
|
Visual China Group Co Ltd
SHE:000681 |
Internet Content & Information | 1.43% |
|
Ziprecruiter Inc
NYSE:ZIP |
Internet Content & Information | 34.72% |
|
YTN Co.Ltd
KQ:040300 |
Internet Content & Information | 31.80% |
|
Artmarket.com SA
PA:PRC |
Internet Content & Information | 5.97% |
|
Entreparticuli
PA:ALENT |
Internet Content & Information | 67.66% |
|
REA Group Ltd
AU:REA |
Internet Content & Information | 12.53% |
|
CAR Group Ltd
AU:CAR |
Internet Content & Information | 4.86% |
|
Seek Ltd
AU:SEK |
Internet Content & Information | 0.00% |
Annual Asset Resilience Ratio for MediaAlpha Inc. (2018–2025)
The table below shows the annual Asset Resilience Ratio data for MediaAlpha Inc..
| Year | Asset Resilience Ratio (%) | Liquid Assets | Total Assets | Change |
|---|---|---|---|---|
| 2025-12-31 | 12.21% | $46.88 Million | $383.83 Million | -4.27pp |
| 2024-12-31 | 16.49% | $43.27 Million | $262.45 Million | +5.27pp |
| 2023-12-31 | 11.22% | $17.27 Million | $153.93 Million | +2.67pp |
| 2022-12-31 | 8.55% | $14.54 Million | $170.08 Million | -8.90pp |
| 2021-12-31 | 17.45% | $50.56 Million | $289.80 Million | +6.44pp |
| 2020-12-31 | 11.01% | $23.55 Million | $213.93 Million | +1.50pp |
| 2019-12-31 | 9.51% | $10.03 Million | $105.40 Million | +3.03pp |
| 2018-12-31 | 6.48% | $5.66 Million | $87.37 Million | -- |
About MediaAlpha Inc.
MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, agents, distributors, and other clients in a range of verticals, including property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in… Read more