MediaAlpha Inc. (MAX) - Total Assets
Based on the latest financial reports, MediaAlpha Inc. (MAX) holds total assets worth $266.23 Million USD as of September 2025. Total assets represent everything the company owns and controls, combining both current assets—like cash and cash equivalents, accounts receivable, and inventories—and non-current assets such as property, plant, equipment (PP&E), intangible assets, and long-term investments. See MediaAlpha Inc. shareholders equity for net asset value and shareholders' equity analysis.
MediaAlpha Inc. - Total Assets Trend (2018–2024)
This chart illustrates how MediaAlpha Inc.'s total assets have evolved over time, based on quarterly financial data.
MediaAlpha Inc. - Asset Composition Analysis
Current Asset Composition (December 2024)
MediaAlpha Inc.'s total assets of $266.23 Million consist of 72.4% current assets and 27.6% non-current assets.
| Asset Category | Amount (USD) | % of Total Assets |
|---|---|---|
| Cash & Equivalents | $43.27 Million | 16.5% |
| Accounts Receivable | $142.93 Million | 54.5% |
| Inventory | $0.00 | 0.0% |
| Property, Plant & Equipment | $1.86 Million | 0.7% |
| Intangible Assets | $19.98 Million | 7.6% |
| Goodwill | $47.74 Million | 18.2% |
Asset Composition Trend (2018–2024)
This chart illustrates how MediaAlpha Inc.'s asset composition has evolved over time. Understanding changes in asset allocation can provide insights into the company's strategic shifts, capital allocation priorities, and business focus evolution. For live market cap, price, and company overview, see market value of MediaAlpha Inc..
Key Asset Composition Facts
- Current vs. Non-Current Assets: MediaAlpha Inc.'s current assets represent 72.4% of total assets in 2024, an increase from 50.5% in 2018.
- Cash Position: Cash and equivalents constituted 16.5% of total assets in 2024, up from 6.5% in 2018.
- Tangible vs. Intangible: Intangible assets (including goodwill) make up 25.0% of total assets, a decrease from 48.0% in 2018.
- Asset Diversification: The largest asset category is accounts receivable at 54.5% of total assets.
MediaAlpha Inc. Competitors by Total Assets
Key competitors of MediaAlpha Inc. based on total assets are shown below.
| Company | Country | Total Assets |
|---|---|---|
|
Match Group Inc
NASDAQ:MTCH
|
USA | $4.46 Billion |
|
Shanghai Ganglian E Commerce
SHE:300226
|
China | CN¥22.90 Billion |
|
Zhihu Inc ADR
NYSE:ZH
|
USA | $5.75 Billion |
|
HomeToGo SE
F:HTG
|
Germany | €696.63 Million |
|
Frontier Digital Ventures Ltd
AU:FDV
|
Australia | AU$145.59 Million |
|
Airtasker Ltd
AU:ART
|
Australia | AU$70.41 Million |
|
Sportshero Ltd
AU:SHO
|
Australia | AU$193.18K |
|
REA Group Ltd
AU:REA
|
Australia | AU$2.83 Billion |
MediaAlpha Inc. - Liquidity and Working Capital Analysis
Liquidity ratios measure a company's ability to pay off its short-term debts as they come due, using the company's current or quick assets. Working capital represents the operational liquidity available.
Key Liquidity Metrics
| Metric | Current | 1 Year Ago | 5 Years Ago |
|---|---|---|---|
| Current Ratio | 1.08 | 1.22 | 1.19 |
| Quick Ratio | 1.08 | 1.22 | 1.19 |
| Cash Ratio | 0.20 | 0.24 | 0.00 |
| Working Capital | $16.05 Million | $29.44 Million | $20.34 Million |
MediaAlpha Inc. - Advanced Valuation Insights
This section examines the relationship between MediaAlpha Inc.'s asset base and its market valuation, helping to identify whether the company's assets are efficiently translated into market value.
Key Valuation Metrics
| Current Price-to-Book Ratio | 73.05 |
| Latest Market Cap to Assets Ratio | 1.60 |
| Asset Growth Rate (YoY) | 70.5% |
| Total Assets | $262.45 Million |
| Market Capitalization | $420.67 Million USD |
Valuation Analysis
Above Book Valuation: The market values MediaAlpha Inc.'s assets above their book value (1.60x), reflecting positive investor sentiment about the company's future prospects.
Rapid Asset Growth: MediaAlpha Inc.'s assets grew by 70.5% over the past year, indicating significant expansion of the company's resource base.
Annual Total Assets for MediaAlpha Inc. (2018–2024)
The table below shows the annual total assets of MediaAlpha Inc. from 2018 to 2024.
| Year | Total Assets | Change |
|---|---|---|
| 2024-12-31 | $262.45 Million | +70.50% |
| 2023-12-31 | $153.93 Million | -9.50% |
| 2022-12-31 | $170.08 Million | -41.31% |
| 2021-12-31 | $289.80 Million | +35.46% |
| 2020-12-31 | $213.93 Million | +102.98% |
| 2019-12-31 | $105.40 Million | +20.64% |
| 2018-12-31 | $87.37 Million | -- |
About MediaAlpha Inc.
MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, distributors, and other clients in a range of verticals, including property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Ang… Read more