MediaAlpha Inc. Total Assets
MediaAlpha Inc. total assets. Based on the latest financial reports, MediaAlpha Inc. (MAX) holds total assets worth $367.71 Million USD as of March 2026. Total assets represent everything the company owns and controls, combining both current assets—like cash and cash equivalents, accounts receivable, and inventories—and non-current assets such as property, plant, equipment (PP&E), intangible assets, and long-term investments. Also see MediaAlpha Inc. (MAX) total market value for the company's overall valuation and market capitalisation.
Total Assets of MediaAlpha Inc. (2018–2025)
Total assets of MediaAlpha Inc. from 2018 to 2025. This chart illustrates how MediaAlpha Inc.'s total assets have evolved over time, based on quarterly financial data. See MAX share price today for real-time trading data and today's change.
MediaAlpha Inc. - Asset Composition Analysis
MediaAlpha Inc. Total Assets Breakdown (December 2025)
MediaAlpha Inc. total assets breakdown as of December 2025. MediaAlpha Inc.'s total assets of $367.71 Million consist of 45.4% current assets and 54.6% non-current assets.
| Asset Category | Amount (USD) | % of Total Assets |
|---|---|---|
| Cash & Equivalents | $46.88 Million | 12.2% |
| Accounts Receivable | $123.02 Million | 32.1% |
| Inventory | $0.00 | 0.0% |
| Property, Plant & Equipment | $1.25 Million | 0.3% |
| Intangible Assets | $3.59 Million | 0.9% |
| Goodwill | $47.74 Million | 12.4% |
Asset Composition Trend (2018–2025)
This chart illustrates how MediaAlpha Inc.'s asset composition has evolved over time. Understanding changes in asset allocation can provide insights into the company's strategic shifts, capital allocation priorities, and business focus evolution. Explore MediaAlpha Inc. (MAX) liquidity to equity ratio to assess how much short-term liquidity the company maintains relative to its equity base.
Key Asset Composition Facts
- Current vs. Non-Current Assets: MediaAlpha Inc.'s current assets represent 45.4% of total assets in 2025, a decrease from 50.5% in 2018.
- Cash Position: Cash and equivalents constituted 12.2% of total assets in 2025, up from 6.5% in 2018.
- Tangible vs. Intangible: Intangible assets (including goodwill) make up 12.0% of total assets, a decrease from 48.0% in 2018.
- Asset Diversification: The largest asset category is accounts receivable at 32.1% of total assets.
MediaAlpha Inc. Competitors by Total Assets
Key competitors of MediaAlpha Inc. based on total assets are shown below.
| Company | Country | Total Assets |
|---|---|---|
|
REA Group Limited
F:R9C
|
Germany | €2.83 Billion |
|
Kakao Corp
KO:035720
|
Korea | ₩26.89 Trillion |
|
Baltic Classifieds Group PLC
LSE:BCG
|
UK | €390.95 Million |
|
Frontier Digital Ventures Ltd
AU:FDV
|
Australia | AU$145.59 Million |
|
Newretail Co Ltd
TWO:3085
|
Taiwan | NT$488.96 Million |
|
Wanted Lab Inc.
KQ:376980
|
Korea | ₩61.39 Billion |
|
REA Group Ltd
AU:REA
|
Australia | AU$2.83 Billion |
|
CAR Group Ltd
AU:CAR
|
Australia | AU$4.78 Billion |
MediaAlpha Inc. - Liquidity and Working Capital Analysis
Liquidity ratios measure a company's ability to pay off its short-term debts as they come due, using the company's current or quick assets. Working capital represents the operational liquidity available.
Key Liquidity Metrics
| Metric | Current | 1 Year Ago | 5 Years Ago |
|---|---|---|---|
| Current Ratio | 1.46 | 1.67 | 1.76 |
| Quick Ratio | 1.46 | 1.67 | 1.76 |
| Cash Ratio | 0.00 | 0.58 | 0.28 |
| Working Capital | $52.04 Million | $73.05 Million | $40.96 Million |
MediaAlpha Inc. - Advanced Valuation Insights
This section examines the relationship between MediaAlpha Inc.'s asset base and its market valuation, helping to identify whether the company's assets are efficiently translated into market value.
Key Valuation Metrics
| Current Price-to-Book Ratio | 256.92 |
| Latest Market Cap to Assets Ratio | 1.25 |
| Asset Growth Rate (YoY) | 46.3% |
| Total Assets | $383.83 Million |
| Market Capitalization | $481.69 Million USD |
Valuation Analysis
Above Book Valuation: The market values MediaAlpha Inc.'s assets above their book value (1.25x), reflecting positive investor sentiment about the company's future prospects.
Rapid Asset Growth: MediaAlpha Inc.'s assets grew by 46.3% over the past year, indicating significant expansion of the company's resource base.
Annual Total Assets for MediaAlpha Inc. (2018–2025)
The table below shows the annual total assets of MediaAlpha Inc. from 2018 to 2025.
| Year | Total Assets | Change |
|---|---|---|
| 2025-12-31 | $383.83 Million | +46.25% |
| 2024-12-31 | $262.45 Million | +70.50% |
| 2023-12-31 | $153.93 Million | -9.50% |
| 2022-12-31 | $170.08 Million | -41.31% |
| 2021-12-31 | $289.80 Million | +35.46% |
| 2020-12-31 | $213.93 Million | +102.98% |
| 2019-12-31 | $105.40 Million | +20.64% |
| 2018-12-31 | $87.37 Million | -- |
About MediaAlpha Inc.
MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, agents, distributors, and other clients in a range of verticals, including property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in… Read more