American Rebel Holdings Inc (AREB) - Total Assets

Latest as of September 2025: $31.74 Million USD

Based on the latest financial reports, American Rebel Holdings Inc (AREB) holds total assets worth $31.74 Million USD as of September 2025. Total assets represent everything the company owns and controls, combining both current assets—like cash and cash equivalents, accounts receivable, and inventories—and non-current assets such as property, plant, equipment (PP&E), intangible assets, and long-term investments. See AREB book value for net asset value and shareholders' equity analysis.

American Rebel Holdings Inc - Total Assets Trend (2015–2024)

This chart illustrates how American Rebel Holdings Inc's total assets have evolved over time, based on quarterly financial data.

American Rebel Holdings Inc - Asset Composition Analysis

Current Asset Composition (December 2024)

American Rebel Holdings Inc's total assets of $31.74 Million consist of 63.2% current assets and 36.8% non-current assets.

Asset Category Amount (USD) % of Total Assets
Cash & Equivalents $0.00 2.9%
Accounts Receivable $1.17 Million 11.7%
Inventory $4.56 Million 45.5%
Property, Plant & Equipment $0.00 0.0%
Intangible Assets $450.00K 4.5%
Goodwill $2.00 Million 20.0%

Asset Composition Trend (2015–2024)

This chart illustrates how American Rebel Holdings Inc's asset composition has evolved over time. Understanding changes in asset allocation can provide insights into the company's strategic shifts, capital allocation priorities, and business focus evolution. For live market cap, price, and company overview, see American Rebel Holdings Inc market capitalisation.

Key Asset Composition Facts

  • Current vs. Non-Current Assets: American Rebel Holdings Inc's current assets represent 63.2% of total assets in 2024, a decrease from 74.9% in 2015.
  • Cash Position: Cash and equivalents constituted 2.9% of total assets in 2024, down from 38.7% in 2015.
  • Tangible vs. Intangible: Intangible assets (including goodwill) make up 23.0% of total assets, an increase from 21.0% in 2015.
  • Asset Diversification: The largest asset category is inventory at 45.5% of total assets.

American Rebel Holdings Inc Competitors by Total Assets

Key competitors of American Rebel Holdings Inc based on total assets are shown below.

Company Country Total Assets
ASICS CORP.(UNSP.ADR)/1
F:ASI
Germany €586.48 Billion
On Holding Ltd
NYSE:ONON
USA $2.75 Billion
Anhui Korrun Co Ltd
SHE:300577
China CN¥6.10 Billion
Alpargatas S.A
SA:ALPA3
Brazil R$6.10 Billion
Shandong Tongda Island New Materials Co Ltd
SHE:300321
China CN¥677.80 Million
Zhejiang Aokang Shoes Co Ltd
SHG:603001
China CN¥3.12 Billion
InBioGen Co Ltd
KO:101140
Korea ₩173.22 Billion
Merchant House International Ltd
AU:MHI
Australia AU$24.11 Million

American Rebel Holdings Inc - Liquidity and Working Capital Analysis

Liquidity ratios measure a company's ability to pay off its short-term debts as they come due, using the company's current or quick assets. Working capital represents the operational liquidity available.

Key Liquidity Metrics

Metric Current 1 Year Ago 5 Years Ago
Current Ratio 0.34 0.61 0.19
Quick Ratio 0.21 0.17 0.07
Cash Ratio 0.00 0.00 0.00
Working Capital $-17.65 Million $-4.78 Million $-4.73 Million

American Rebel Holdings Inc - Advanced Valuation Insights

This section examines the relationship between American Rebel Holdings Inc's asset base and its market valuation, helping to identify whether the company's assets are efficiently translated into market value.

Key Valuation Metrics

Current Price-to-Book Ratio 0.59
Latest Market Cap to Assets Ratio 0.17
Asset Growth Rate (YoY) -13.3%
Total Assets $10.01 Million
Market Capitalization $1.73 Million USD

Valuation Analysis

Below Book Valuation: The market values American Rebel Holdings Inc's assets below their book value (0.17x), which may indicate investor concerns about asset quality or future growth.

Significant Asset Reduction: American Rebel Holdings Inc's assets decreased by 13.3% over the past year, potentially indicating divestiture, restructuring, or challenging business conditions.

Annual Total Assets for American Rebel Holdings Inc (2015–2024)

The table below shows the annual total assets of American Rebel Holdings Inc from 2015 to 2024.

Year Total Assets Change
2024-12-31 $10.01 Million -13.33%
2023-12-31 $11.55 Million -30.28%
2022-12-31 $16.56 Million +1609.74%
2021-12-31 $968.60K -13.62%
2020-12-31 $1.12 Million -40.18%
2019-12-31 $1.87 Million +79.85%
2018-12-31 $1.04 Million +11.42%
2017-12-31 $935.51K +85.04%
2016-12-31 $505.56K +916.61%
2015-12-31 $49.73K --

About American Rebel Holdings Inc

NASDAQ:AREB USA Footwear & Accessories
Market Cap
$1.73 Million
Market Cap Rank
#29828 Global
#5818 in USA
Share Price
$0.32
Change (1 day)
-15.25%
52-Week Range
$0.07 - $18.60
All Time High
$45000.00
About

American Rebel Holdings, Inc. designs, manufactures, and markets branded safes, and personal security and self-defense products under the American Rebel brand in the United States. The company also designs and produces branded apparel and accessories for men and women, including backpacks. In addition, it offers beer under the American Rebel Light Beer brand. The company markets its products thro… Read more