Personas Social Inc (PRSN) - Total Assets
Based on the latest financial reports, Personas Social Inc (PRSN) holds total assets worth CA$2.18 Million CAD (≈ $1.58 Million USD) as of February 2025. Total assets represent everything the company owns and controls, combining both current assets—like cash and cash equivalents, accounts receivable, and inventories—and non-current assets such as property, plant, equipment (PP&E), intangible assets, and long-term investments. Check Personas Social Inc total reinvestment intensity to assess the company's total reinvestment commitment from operating cash flow.
Personas Social Inc - Total Assets Trend (2017–2025)
This chart illustrates how Personas Social Inc's total assets have evolved over time, based on quarterly financial data. Check PRSN operating cash flow to net income to evaluate the quality of earnings relative to operating cash generation.
Personas Social Inc - Asset Composition Analysis
Current Asset Composition (February 2025)
Personas Social Inc's total assets of CA$2.18 Million consist of 49.7% current assets and 50.3% non-current assets.
| Asset Category | Amount (CAD) | % of Total Assets |
|---|---|---|
| Cash & Equivalents | CA$0.00 | 1.4% |
| Accounts Receivable | CA$0.00 | 0.0% |
| Inventory | CA$0.00 | 0.0% |
| Property, Plant & Equipment | CA$0.00 | 0.0% |
| Intangible Assets | CA$0.00 | 0.0% |
| Goodwill | CA$0.00 | 0.0% |
Asset Composition Trend (2017–2025)
This chart illustrates how Personas Social Inc's asset composition has evolved over time. Understanding changes in asset allocation can provide insights into the company's strategic shifts, capital allocation priorities, and business focus evolution. For live market cap, price, and company overview, see PRSN market cap.
Key Asset Composition Facts
- Current vs. Non-Current Assets: Personas Social Inc's current assets represent 49.7% of total assets in 2025, a decrease from 330.1% in 2017.
- Cash Position: Cash and equivalents constituted 1.4% of total assets in 2025, down from 76.3% in 2017.
- Tangible vs. Intangible: Intangible assets (including goodwill) make up 0.0% of total assets, unchanged from 0.0% in 2017.
- Asset Diversification: The largest asset category is goodwill at 0.0% of total assets.
Personas Social Inc Competitors by Total Assets
Key competitors of Personas Social Inc based on total assets are shown below.
| Company | Country | Total Assets |
|---|---|---|
|
Visual China Group Co Ltd
SHE:000681
|
China | CN¥4.43 Billion |
|
Ziprecruiter Inc
NYSE:ZIP
|
USA | $573.55 Million |
|
YTN Co.Ltd
KQ:040300
|
Korea | ₩346.27 Billion |
|
Artmarket.com SA
PA:PRC
|
France | €36.88 Million |
|
Entreparticuli
PA:ALENT
|
France | €629.60K |
|
REA Group Ltd
AU:REA
|
Australia | AU$2.83 Billion |
|
CAR Group Ltd
AU:CAR
|
Australia | AU$4.78 Billion |
|
Seek Ltd
AU:SEK
|
Australia | AU$4.33 Billion |
Personas Social Inc - Liquidity and Working Capital Analysis
Liquidity ratios measure a company's ability to pay off its short-term debts as they come due, using the company's current or quick assets. Working capital represents the operational liquidity available.
Key Liquidity Metrics
| Metric | Current | 1 Year Ago | 5 Years Ago |
|---|---|---|---|
| Current Ratio | 0.40 | 0.12 | 0.13 |
| Quick Ratio | 0.40 | 0.12 | 0.13 |
| Cash Ratio | 0.00 | 0.00 | 0.00 |
| Working Capital | CA$-1.48 Million | CA$-3.84 Million | CA$-4.29 Million |
Personas Social Inc - Advanced Valuation Insights
This section examines the relationship between Personas Social Inc's asset base and its market valuation, helping to identify whether the company's assets are efficiently translated into market value.
Key Valuation Metrics
| Current Price-to-Book Ratio | 470.09 |
| Latest Market Cap to Assets Ratio | 5.23 |
| Asset Growth Rate (YoY) | 45.2% |
| Total Assets | CA$2.40 Million |
| Market Capitalization | $12.56 Million USD |
Valuation Analysis
Premium Asset Valuation: The market values Personas Social Inc's assets at a significant premium (5.23x), suggesting investors see substantial growth potential or unique competitive advantages.
Rapid Asset Growth: Personas Social Inc's assets grew by 45.2% over the past year, indicating significant expansion of the company's resource base.
Annual Total Assets for Personas Social Inc (2017–2025)
The table below shows the annual total assets of Personas Social Inc from 2017 to 2025.
| Year | Total Assets | Change |
|---|---|---|
| 2025-02-28 | CA$2.40 Million ≈ $1.74 Million |
+45.21% |
| 2024-02-29 | CA$1.65 Million ≈ $1.20 Million |
-47.31% |
| 2023-02-28 | CA$3.14 Million ≈ $2.27 Million |
-6.73% |
| 2022-02-28 | CA$3.36 Million ≈ $2.43 Million |
-58.55% |
| 2020-02-29 | CA$8.11 Million ≈ $5.87 Million |
+14.87% |
| 2019-02-28 | CA$7.06 Million ≈ $5.11 Million |
+86.07% |
| 2018-02-28 | CA$3.80 Million ≈ $2.75 Million |
+207.08% |
| 2017-02-28 | CA$1.24 Million ≈ $894.32K |
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About Personas Social Inc
Personas Social Incorporated provides live streaming social media products and services consumers and businesses. The company focuses on providing social commerce enabled products that allow for a monetizable user experience to all users, consumers, and businesses. It also offers web-based products, including mobile applications which are complete with enterprise grade ecommerce infrastructure, s… Read more