YouGov plc (YOU) — Cash Flow Reinvestment Rate
Latest as of January 2026:
0.06x
YouGov plc (YOU) has a Cash Flow Reinvestment Rate of 0.06x as of January 2026, reinvesting GBX500.00K (capex GBX500.00K ) from operating cash flow of GBX8.40 Million. See YouGov plc free cash flow generation to measure how efficiently the company converts operating cash flow to free cash.
Reinvestment Rate
0.06x
(Capex + Investments) / Operating CF
Total Reinvested
GBX500.00K
Capex + Investments
Operating Cash Flow
GBX8.40 Million
GBX
Capital Expenditures
GBX500.00K
GBX
YouGov plc Cash Flow Reinvestment Rate (2003–2025)
Historical reinvestment intensity for YouGov plc across 23 annual periods. For the full cash flow conversion analysis, see YouGov plc (YOU) cash conversion ratio.
Annual Cash Flow Reinvestment Rate for YouGov plc (2003–2025)
Year-by-year capital reinvestment analysis for YouGov plc. See financial agility of YouGov plc to measure the company's free cash flow as a share of total liabilities.
| Year | Reinvestment Rate | Total Reinvested (GBX) | Operating CF | Capex | YoY Change |
|---|---|---|---|---|---|
| 2025 | 0.02x | GBX1.10 Million | GBX45.20 Million | GBX1.10 Million | ▼ -99.7% |
| 2024 | 7.08x | GBX280.90 Million | GBX39.70 Million | GBX2.00 Million | ▲ +1114.1% |
| 2023 | 0.58x | GBX34.50 Million | GBX59.20 Million | GBX17.40 Million | ▼ -40.3% |
| 2022 | 0.98x | GBX60.40 Million | GBX61.90 Million | GBX17.50 Million | ▼ -20.3% |
| 2021 | 1.22x | GBX60.00 Million | GBX49.00 Million | GBX23.80 Million | ▼ -3.0% |
| 2020 | 1.26x | GBX44.48 Million | GBX35.23 Million | GBX18.64 Million | ▲ +97.5% |
| 2019 | 0.64x | GBX21.48 Million | GBX33.59 Million | GBX2.71 Million | ▲ +18.3% |
| 2018 | 0.54x | GBX9.79 Million | GBX18.11 Million | GBX969.00K | ▲ +4.5% |
| 2017 | 0.52x | GBX8.50 Million | GBX16.43 Million | GBX843.00K | ▼ -15.2% |
| 2016 | 0.61x | GBX7.18 Million | GBX11.77 Million | GBX1.00 Million | ▲ +361.9% |
| 2015 | 0.13x | GBX1.26 Million | GBX9.57 Million | GBX1.12 Million | ▲ +5.5% |
| 2014 | 0.13x | GBX1.08 Million | GBX8.60 Million | GBX1.05 Million | ▲ +95.4% |
| 2013 | 0.06x | GBX411.00K | GBX6.42 Million | GBX411.00K | ▼ -93.1% |
| 2012 | 0.93x | GBX3.33 Million | GBX3.57 Million | GBX3.33 Million | ▲ +72.7% |
| 2011 | 0.54x | GBX2.68 Million | GBX4.97 Million | GBX2.68 Million | ▲ +30.2% |
| 2010 | 0.41x | GBX2.32 Million | GBX5.60 Million | GBX2.32 Million | ▼ -37.5% |
| 2009 | 0.66x | GBX2.75 Million | GBX4.15 Million | GBX2.75 Million | ▼ -49.4% |
| 2008 | 1.31x | GBX3.13 Million | GBX2.39 Million | GBX3.13 Million | ▲ +492.5% |
| 2007 | 0.22x | GBX850.00K | GBX3.84 Million | GBX850.00K | ▼ -39.3% |
| 2006 | 0.36x | GBX939.00K | GBX2.58 Million | GBX939.00K | ▲ +1111.6% |
| 2005 | 0.03x | GBX28.00K | GBX931.00K | GBX28.00K | ▼ -69.9% |
| 2004 | 0.10x | GBX62.00K | GBX621.00K | GBX62.00K | ▲ +2086.5% |
| 2003 | 0.00x | GBX2.00K | GBX438.00K | GBX2.00K | — |
Cash Flow Reinvestment Rate = (ABS(Capex) + ABS(Investments)) / Operating Cash Flow