YouGov plc (YOU) - Total Assets
Based on the latest financial reports, YouGov plc (YOU) holds total assets worth GBX600.30 Million GBX (≈ $73.04K USD) as of July 2025. Total assets represent everything the company owns and controls, combining both current assets—like cash and cash equivalents, accounts receivable, and inventories—and non-current assets such as property, plant, equipment (PP&E), intangible assets, and long-term investments. See YOU net asset value for net asset value and shareholders' equity analysis.
YouGov plc - Total Assets Trend (2002–2025)
This chart illustrates how YouGov plc's total assets have evolved over time, based on quarterly financial data.
YouGov plc - Asset Composition Analysis
Current Asset Composition (July 2025)
YouGov plc's total assets of GBX600.30 Million consist of 22.8% current assets and 77.2% non-current assets.
| Asset Category | Amount (GBX) | % of Total Assets |
|---|---|---|
| Cash & Equivalents | GBX0.00 | 9.1% |
| Accounts Receivable | GBX74.80 Million | 12.5% |
| Inventory | GBX0.00 | 0.0% |
| Property, Plant & Equipment | GBX0.00 | 0.0% |
| Intangible Assets | GBX174.10 Million | 29.0% |
| Goodwill | GBX250.70 Million | 41.8% |
Asset Composition Trend (2002–2025)
This chart illustrates how YouGov plc's asset composition has evolved over time. Understanding changes in asset allocation can provide insights into the company's strategic shifts, capital allocation priorities, and business focus evolution. For live market cap, price, and company overview, see YouGov plc (YOU) market capitalisation.
Key Asset Composition Facts
- Current vs. Non-Current Assets: YouGov plc's current assets represent 22.8% of total assets in 2025, a decrease from 71.7% in 2002.
- Cash Position: Cash and equivalents constituted 9.1% of total assets in 2025, up from 3.1% in 2002.
- Tangible vs. Intangible: Intangible assets (including goodwill) make up 70.0% of total assets, an increase from 0.0% in 2002.
- Asset Diversification: The largest asset category is goodwill at 41.8% of total assets.
YouGov plc Competitors by Total Assets
Key competitors of YouGov plc based on total assets are shown below.
| Company | Country | Total Assets |
|---|---|---|
|
Coloray International Investment Co. Ltd
KQ:900310
|
Korea | ₩311.58 Billion |
|
Trainers House Oyj
HE:TRH1V
|
Finland | €6.36 Million |
|
Als Ltd
AU:ALQ
|
Australia | AU$4.11 Billion |
|
Totally Hip Technologies Inc
V:THP
|
Canada | CA$15.47K |
|
Ostrom Climate Solutions Inc
V:COO
|
Canada | CA$7.74 Million |
|
Centre Testing Intl Shenzhen
SHE:300012
|
China | CN¥9.86 Billion |
|
Grg Metrology
SHE:002967
|
China | CN¥6.74 Billion |
|
China Building Material
SHG:603060
|
China | CN¥5.79 Billion |
YouGov plc - Liquidity and Working Capital Analysis
Liquidity ratios measure a company's ability to pay off its short-term debts as they come due, using the company's current or quick assets. Working capital represents the operational liquidity available.
Key Liquidity Metrics
| Metric | Current | 1 Year Ago | 5 Years Ago |
|---|---|---|---|
| Current Ratio | 0.64 | 0.77 | 1.33 |
| Quick Ratio | 0.64 | 0.75 | 1.33 |
| Cash Ratio | 0.00 | 0.00 | 0.00 |
| Working Capital | GBX-77.40 Million | GBX-45.70 Million | GBX17.44 Million |
YouGov plc - Advanced Valuation Insights
This section examines the relationship between YouGov plc's asset base and its market valuation, helping to identify whether the company's assets are efficiently translated into market value.
Key Valuation Metrics
| Current Price-to-Book Ratio | 1.27 |
| Latest Market Cap to Assets Ratio | 0.00 |
| Asset Growth Rate (YoY) | -1.5% |
| Total Assets | GBX600.30 Million |
| Market Capitalization | $2.71 Million USD |
Valuation Analysis
Below Book Valuation: The market values YouGov plc's assets below their book value (0.00x), which may indicate investor concerns about asset quality or future growth.
Slight Asset Contraction: YouGov plc's assets decreased by 1.5% over the past year, which may reflect streamlining or optimization of resources.
Annual Total Assets for YouGov plc (2002–2025)
The table below shows the annual total assets of YouGov plc from 2002 to 2025.
| Year | Total Assets | Change |
|---|---|---|
| 2025-07-31 | GBX600.30 Million ≈ $73.04K |
-1.54% |
| 2024-07-31 | GBX609.70 Million ≈ $74.18K |
+100.36% |
| 2023-07-31 | GBX304.30 Million ≈ $37.02K |
+26.58% |
| 2022-07-31 | GBX240.40 Million ≈ $29.25K |
+21.11% |
| 2021-07-31 | GBX198.50 Million ≈ $24.15K |
+11.30% |
| 2020-07-31 | GBX178.35 Million ≈ $21.70K |
-1.53% |
| 2019-07-31 | GBX181.12 Million ≈ $22.04K |
+25.12% |
| 2018-07-31 | GBX144.75 Million ≈ $17.61K |
+21.08% |
| 2017-07-31 | GBX119.56 Million ≈ $14.55K |
+11.00% |
| 2016-07-31 | GBX107.70 Million ≈ $13.10K |
+23.72% |
| 2015-07-31 | GBX87.06 Million ≈ $10.59K |
+5.99% |
| 2014-07-31 | GBX82.13 Million ≈ $9.99K |
-2.44% |
| 2013-07-31 | GBX84.19 Million ≈ $10.24K |
+9.43% |
| 2012-07-31 | GBX76.93 Million ≈ $9.36K |
-4.19% |
| 2011-07-31 | GBX80.30 Million ≈ $9.77K |
+4.12% |
| 2010-07-31 | GBX77.12 Million ≈ $9.38K |
-8.47% |
| 2009-07-31 | GBX84.26 Million ≈ $10.25K |
-2.27% |
| 2008-07-31 | GBX86.21 Million ≈ $10.49K |
+430.70% |
| 2007-07-31 | GBX16.25 Million ≈ $1.98K |
+52.05% |
| 2006-07-31 | GBX10.68 Million ≈ $1.30K |
+130.86% |
| 2005-07-31 | GBX4.63 Million ≈ $563.09 |
+201.30% |
| 2004-07-31 | GBX1.54 Million ≈ $186.89 |
+38.13% |
| 2003-07-31 | GBX1.11 Million ≈ $135.30 |
+211.48% |
| 2002-07-31 | GBX357.00K ≈ $43.44 |
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About YouGov plc
YouGov plc provides online market research services in the United Kingdom, the Americas, the Middle East, Mainland Europe, India, and the Asia Pacific. It operates through three divisions: Data Products, Research, and Shopper. The Data Products division offers syndicated data products, which are available to clients on a subscription basis such as YouGov BrandIndex, that allows users to continuou… Read more