Wayfair Inc (W) — Cash Flow Reinvestment Rate

Latest as of December 2025: 0.34x

Wayfair Inc (W) has a Cash Flow Reinvestment Rate of 0.34x as of December 2025, reinvesting $69.00 Million (capex $57.00 Million plus investments $-12.00 Million) from operating cash flow of $202.00 Million. Check W cash flow quality index to evaluate the quality of earnings relative to operating cash generation.

Reinvestment Rate

0.34x
(Capex + Investments) / Operating CF

Total Reinvested

$69.00 Million
Capex + Investments

Operating Cash Flow

$202.00 Million
USD

Capital Expenditures

$57.00 Million
USD

Wayfair Inc Cash Flow Reinvestment Rate (2012–2025)

Historical reinvestment intensity for Wayfair Inc across 12 annual periods. Explore Wayfair Inc long-term investment allocation to see how much of total assets are deployed in long-term investments.

Annual Cash Flow Reinvestment Rate for Wayfair Inc (2012–2025)

Year-by-year capital reinvestment analysis for Wayfair Inc. For live market cap and broader valuation context, see Wayfair Inc stock valuation.

Year Reinvestment Rate Total Reinvested (USD) Operating CF Capex YoY Change
2025 0.16x $84.00 Million $534.00 Million $70.00 Million ▼ -89.9%
2024 1.56x $496.00 Million $317.00 Million $234.00 Million ▲ +2.5%
2023 1.53x $533.00 Million $349.00 Million $351.00 Million ▲ +20.4%
2021 1.27x $520.00 Million $410.00 Million $280.00 Million ▲ +315.1%
2020 0.31x $432.92 Million $1.42 Billion $334.43 Million ▼ -90.0%
2018 3.06x $259.89 Million $84.86 Million $221.96 Million ▼ -37.0%
2017 4.86x $163.42 Million $33.63 Million $146.88 Million ▲ +91.0%
2016 2.54x $159.78 Million $62.81 Million $128.09 Million ▲ +152.9%
2015 1.01x $135.89 Million $135.12 Million $62.18 Million ▼ -81.5%
2014 5.43x $63.53 Million $11.69 Million $53.55 Million ▲ +1085.1%
2013 0.46x $15.78 Million $34.41 Million $15.78 Million ▼ -87.9%
2012 3.80x $14.98 Million $3.94 Million $14.98 Million
Cash Flow Reinvestment Rate = (ABS(Capex) + ABS(Investments)) / Operating Cash Flow