Upsellon Brands Holdings Ltd (UPSL) - Total Assets

Latest as of December 2025: ILA4.88 Million ILA ≈ $13.08K USD

Based on the latest financial reports, Upsellon Brands Holdings Ltd (UPSL) holds total assets worth ILA4.88 Million ILA (≈ $13.08K USD) as of December 2025. Total assets represent everything the company owns and controls, combining both current assets—like cash and cash equivalents, accounts receivable, and inventories—and non-current assets such as property, plant, equipment (PP&E), intangible assets, and long-term investments. See UPSL total equity for net asset value and shareholders' equity analysis.

Upsellon Brands Holdings Ltd - Total Assets Trend (2013–2025)

This chart illustrates how Upsellon Brands Holdings Ltd's total assets have evolved over time, based on quarterly financial data.

Upsellon Brands Holdings Ltd - Asset Composition Analysis

Current Asset Composition (December 2025)

Upsellon Brands Holdings Ltd's total assets of ILA4.88 Million consist of 47.5% current assets and 52.5% non-current assets.

Asset Category Amount (ILA) % of Total Assets
Cash & Equivalents ILA0.00 3.6%
Accounts Receivable ILA988.20K 20.3%
Inventory ILA949.20K 19.5%
Property, Plant & Equipment ILA0.00 0.0%
Intangible Assets ILA2.47 Million 50.6%
Goodwill ILA0.00 0.0%

Asset Composition Trend (2013–2025)

This chart illustrates how Upsellon Brands Holdings Ltd's asset composition has evolved over time. Understanding changes in asset allocation can provide insights into the company's strategic shifts, capital allocation priorities, and business focus evolution. For live market cap, price, and company overview, see Upsellon Brands Holdings Ltd stock valuation.

Key Asset Composition Facts

  • Current vs. Non-Current Assets: Upsellon Brands Holdings Ltd's current assets represent 47.5% of total assets in 2025, an increase from 0.0% in 2013.
  • Cash Position: Cash and equivalents constituted 3.6% of total assets in 2025, up from 0.0% in 2013.
  • Tangible vs. Intangible: Intangible assets (including goodwill) make up 50.0% of total assets, an increase from 0.0% in 2013.
  • Asset Diversification: The largest asset category is intangible assets at 50.6% of total assets.

Upsellon Brands Holdings Ltd Competitors by Total Assets

Key competitors of Upsellon Brands Holdings Ltd based on total assets are shown below.

Company Country Total Assets
Hand Enterprise Solutions Co
SHE:300170
China CN¥6.48 Billion
Macquarie Technology Group Ltd
AU:MAQ
Australia AU$795.90 Million
Itcen Co. Ltd
KQ:124500
Korea ₩1.25 Trillion
Squirrel Media SA
MC:SQRL
Spain €238.36 Million
Korea Information Certificate Authority Inc
KQ:053300
Korea ₩415.56 Billion
q.beyond AG
F:QBY
Germany €134.13 Million
Banxa Holdings Inc
V:BNXA
Canada CA$13.81 Million
HOV Services Limited
NSE:HOVS
India Rs395.31 Million

Upsellon Brands Holdings Ltd - Liquidity and Working Capital Analysis

Liquidity ratios measure a company's ability to pay off its short-term debts as they come due, using the company's current or quick assets. Working capital represents the operational liquidity available.

Key Liquidity Metrics

Metric Current 1 Year Ago 5 Years Ago
Current Ratio 1.39 1.56 0.19
Quick Ratio 0.82 0.85 0.19
Cash Ratio 0.00 0.00 0.00
Working Capital ILA653.13K ILA1.64 Million ILA-4.24 Million

Upsellon Brands Holdings Ltd - Advanced Valuation Insights

This section examines the relationship between Upsellon Brands Holdings Ltd's asset base and its market valuation, helping to identify whether the company's assets are efficiently translated into market value.

Key Valuation Metrics

Current Price-to-Book Ratio 2.41
Latest Market Cap to Assets Ratio 1.19
Asset Growth Rate (YoY) -39.2%
Total Assets ILA4.88 Million
Market Capitalization $5.81 Million USD

Valuation Analysis

Above Book Valuation: The market values Upsellon Brands Holdings Ltd's assets above their book value (1.19x), reflecting positive investor sentiment about the company's future prospects.

Significant Asset Reduction: Upsellon Brands Holdings Ltd's assets decreased by 39.2% over the past year, potentially indicating divestiture, restructuring, or challenging business conditions.

Annual Total Assets for Upsellon Brands Holdings Ltd (2013–2025)

The table below shows the annual total assets of Upsellon Brands Holdings Ltd from 2013 to 2025.

Year Total Assets Change
2025-12-31 ILA4.88 Million
≈ $13.08K
-39.25%
2024-12-31 ILA8.03 Million
≈ $21.52K
-1.59%
2023-12-31 ILA8.16 Million
≈ $21.87K
-32.86%
2022-12-31 ILA12.15 Million
≈ $32.58K
-47.22%
2021-12-31 ILA23.02 Million
≈ $61.72K
+648.16%
2020-12-31 ILA3.08 Million
≈ $8.25K
+199.03%
2019-12-31 ILA1.03 Million
≈ $2.76K
+105.80%
2018-12-31 ILA500.00K
≈ $1.34K
-97.18%
2017-12-31 ILA17.72 Million
≈ $47.51K
-27.63%
2016-12-31 ILA24.49 Million
≈ $65.65K
-25.61%
2015-12-31 ILA32.92 Million
≈ $88.26K
+0.00%
2014-12-31 ILA32.92 Million
≈ $88.25K
0.00%
2013-12-31 ILA32.92 Million
≈ $88.25K
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About Upsellon Brands Holdings Ltd

TA:UPSL Israel Information Technology Services
Market Cap
$5.81 Million
ILA2.17 Billion ILA
Market Cap Rank
#28243 Global
#408 in Israel
Share Price
ILA101.20
Change (1 day)
+0.00%
52-Week Range
ILA52.90 - ILA115.60
All Time High
ILA76790.00
About

Upsellon Brands Holdings Ltd engages in acquisition, marketing, and improvement of private labels, products, and virtual stores that operate under amazon's trading platform. The company also develops and markets various software products and support services designed for Amazon merchants, as well as consulting and appeal services for amazon merchant accounts. Its private labels include in the fie… Read more