Baozun Inc (2BZA) — Cash Flow Reinvestment Rate

Latest as of December 2025: 2.08x

Baozun Inc (2BZA) has a Cash Flow Reinvestment Rate of 2.08x as of December 2025, reinvesting €873.24 Million (capex €153.84 Million plus investments €-719.40 Million) from operating cash flow of €420.43 Million. See Baozun Inc (2BZA) free cash flow to measure how efficiently the company converts operating cash flow to free cash.

Reinvestment Rate

2.08x
(Capex + Investments) / Operating CF

Total Reinvested

€873.24 Million
Capex + Investments

Operating Cash Flow

€420.43 Million
EUR

Capital Expenditures

€153.84 Million
EUR

Baozun Inc Cash Flow Reinvestment Rate (2015–2025)

Historical reinvestment intensity for Baozun Inc across 8 annual periods. For the full cash flow conversion analysis, see Baozun Inc operating cash flow efficiency.

Annual Cash Flow Reinvestment Rate for Baozun Inc (2015–2025)

Year-by-year capital reinvestment analysis for Baozun Inc. See 2BZA financial flexibility score to measure the company's free cash flow as a share of total liabilities.

Year Reinvestment Rate Total Reinvested (EUR) Operating CF Capex YoY Change
2025 2.08x €873.24 Million €420.43 Million €153.84 Million ▼ -72.0%
2024 7.41x €750.17 Million €101.28 Million €208.27 Million ▲ +690.4%
2023 0.94x €420.05 Million €448.25 Million €230.20 Million ▼ -69.0%
2022 3.02x €1.16 Billion €382.61 Million €259.24 Million ▲ +64.8%
2020 1.83x €568.74 Million €310.01 Million €111.05 Million ▼ -49.1%
2019 3.60x €1.09 Billion €301.40 Million €91.27 Million ▼ -77.1%
2016 15.74x €211.62 Million €13.44 Million €92.19 Million ▼ -66.9%
2015 47.55x €104.71 Million €2.20 Million €46.47 Million
Cash Flow Reinvestment Rate = (ABS(Capex) + ABS(Investments)) / Operating Cash Flow