Baozun Inc (2BZA) - Total Assets
Based on the latest financial reports, Baozun Inc (2BZA) holds total assets worth €9.69 Billion EUR (≈ $11.33 Billion USD) as of December 2025. Total assets represent everything the company owns and controls, combining both current assets—like cash and cash equivalents, accounts receivable, and inventories—and non-current assets such as property, plant, equipment (PP&E), intangible assets, and long-term investments. Check cash flow reinvestment rate of Baozun Inc to assess the company's total reinvestment commitment from operating cash flow.
Baozun Inc - Total Assets Trend (2015–2025)
This chart illustrates how Baozun Inc's total assets have evolved over time, based on quarterly financial data. Explore Baozun Inc strategic investment ratio to see how much of total assets are deployed in long-term investments.
Baozun Inc - Asset Composition Analysis
Current Asset Composition (December 2025)
Baozun Inc's total assets of €9.69 Billion consist of 70.2% current assets and 29.8% non-current assets.
| Asset Category | Amount (EUR) | % of Total Assets |
|---|---|---|
| Cash & Equivalents | €0.00 | 9.4% |
| Accounts Receivable | €2.17 Billion | 22.4% |
| Inventory | €879.42 Million | 9.1% |
| Property, Plant & Equipment | €0.00 | 0.0% |
| Intangible Assets | €359.34 Million | 3.7% |
| Goodwill | €274.33 Million | 2.8% |
Asset Composition Trend (2015–2025)
This chart illustrates how Baozun Inc's asset composition has evolved over time. Understanding changes in asset allocation can provide insights into the company's strategic shifts, capital allocation priorities, and business focus evolution. For live market cap, price, and company overview, see 2BZA company net worth.
Key Asset Composition Facts
- Current vs. Non-Current Assets: Baozun Inc's current assets represent 70.2% of total assets in 2025, a decrease from 93.6% in 2015.
- Cash Position: Cash and equivalents constituted 9.4% of total assets in 2025, down from 41.7% in 2015.
- Tangible vs. Intangible: Intangible assets (including goodwill) make up 5.0% of total assets, an increase from 1.0% in 2015.
- Asset Diversification: The largest asset category is accounts receivable at 22.4% of total assets.
Baozun Inc Competitors by Total Assets
Key competitors of Baozun Inc based on total assets are shown below.
| Company | Country | Total Assets |
|---|---|---|
|
FSN E-Commerce Ventures Limited
NSE:NYKAA
|
India | Rs46.11 Billion |
|
Mango Excellent Media Co Ltd
SHE:300413
|
China | CN¥32.95 Billion |
|
Bike24 Holding AG
F:BIKE
|
Germany | €224.91 Million |
|
GIGLIO.COM S.P.A. O.N.
F:5JR0
|
Germany | €16.27 Million |
|
Kogan.com Ltd
AU:KGN
|
Australia | AU$190.15 Million |
|
Articore Group Ltd
AU:ATG
|
Australia | AU$109.41 Million |
|
Harris Technology Group Ltd
AU:HT8
|
Australia | AU$7.22 Million |
|
Enjoei S.A
SA:ENJU3
|
Brazil | R$437.00 Million |
Baozun Inc - Liquidity and Working Capital Analysis
Liquidity ratios measure a company's ability to pay off its short-term debts as they come due, using the company's current or quick assets. Working capital represents the operational liquidity available.
Key Liquidity Metrics
| Metric | Current | 1 Year Ago | 5 Years Ago |
|---|---|---|---|
| Current Ratio | 1.87 | 1.93 | 6.59 |
| Quick Ratio | 1.63 | 1.63 | 5.84 |
| Cash Ratio | 0.00 | 0.00 | 0.00 |
| Working Capital | €3.16 Billion | €3.47 Billion | €6.65 Billion |
Baozun Inc - Advanced Valuation Insights
This section examines the relationship between Baozun Inc's asset base and its market valuation, helping to identify whether the company's assets are efficiently translated into market value.
Key Valuation Metrics
| Current Price-to-Book Ratio | 0.29 |
| Latest Market Cap to Assets Ratio | 0.01 |
| Asset Growth Rate (YoY) | -5.1% |
| Total Assets | €9.69 Billion |
| Market Capitalization | $130.21 Million USD |
Valuation Analysis
Below Book Valuation: The market values Baozun Inc's assets below their book value (0.01x), which may indicate investor concerns about asset quality or future growth.
Significant Asset Reduction: Baozun Inc's assets decreased by 5.1% over the past year, potentially indicating divestiture, restructuring, or challenging business conditions.
Annual Total Assets for Baozun Inc (2015–2025)
The table below shows the annual total assets of Baozun Inc from 2015 to 2025.
| Year | Total Assets | Change |
|---|---|---|
| 2025-12-31 | €9.69 Billion ≈ $11.33 Billion |
-5.05% |
| 2024-12-31 | €10.21 Billion ≈ $11.93 Billion |
-2.55% |
| 2023-12-31 | €10.47 Billion ≈ $12.25 Billion |
+3.48% |
| 2022-12-31 | €10.12 Billion ≈ $11.83 Billion |
-17.83% |
| 2021-12-31 | €12.32 Billion ≈ $14.40 Billion |
+17.61% |
| 2020-12-31 | €10.47 Billion ≈ $12.25 Billion |
+47.60% |
| 2019-12-31 | €7.10 Billion ≈ $8.30 Billion |
+76.72% |
| 2018-12-31 | €4.02 Billion ≈ $4.69 Billion |
+34.94% |
| 2017-12-31 | €2.98 Billion ≈ $3.48 Billion |
+25.66% |
| 2016-12-31 | €2.37 Billion ≈ $2.77 Billion |
+25.36% |
| 2015-12-31 | €1.89 Billion ≈ $2.21 Billion |
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About Baozun Inc
Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operation… Read more