Baozun Inc (2BZA) - Total Assets

Latest as of September 2025: €9.79 Billion EUR ≈ $11.45 Billion USD

Based on the latest financial reports, Baozun Inc (2BZA) holds total assets worth €9.79 Billion EUR (≈ $11.45 Billion USD) as of September 2025. Total assets represent everything the company owns and controls, combining both current assets—like cash and cash equivalents, accounts receivable, and inventories—and non-current assets such as property, plant, equipment (PP&E), intangible assets, and long-term investments. See Baozun Inc net assets for net asset value and shareholders' equity analysis.

Baozun Inc - Total Assets Trend (2015–2024)

This chart illustrates how Baozun Inc's total assets have evolved over time, based on quarterly financial data.

Baozun Inc - Asset Composition Analysis

Current Asset Composition (December 2024)

Baozun Inc's total assets of €9.79 Billion consist of 70.7% current assets and 29.3% non-current assets.

Asset Category Amount (EUR) % of Total Assets
Cash & Equivalents €0.00 12.6%
Accounts Receivable €2.03 Billion 19.9%
Inventory €1.12 Billion 11.0%
Property, Plant & Equipment €0.00 0.0%
Intangible Assets €394.75 Million 3.9%
Goodwill €362.40 Million 3.6%

Asset Composition Trend (2015–2024)

This chart illustrates how Baozun Inc's asset composition has evolved over time. Understanding changes in asset allocation can provide insights into the company's strategic shifts, capital allocation priorities, and business focus evolution. For live market cap, price, and company overview, see 2BZA company net worth.

Key Asset Composition Facts

  • Current vs. Non-Current Assets: Baozun Inc's current assets represent 70.7% of total assets in 2024, a decrease from 93.6% in 2015.
  • Cash Position: Cash and equivalents constituted 12.6% of total assets in 2024, down from 41.7% in 2015.
  • Tangible vs. Intangible: Intangible assets (including goodwill) make up 6.0% of total assets, an increase from 1.0% in 2015.
  • Asset Diversification: The largest asset category is accounts receivable at 19.9% of total assets.

Baozun Inc Competitors by Total Assets

Key competitors of Baozun Inc based on total assets are shown below.

Company Country Total Assets
Prosus N.V.
AS:PRX
Netherlands €79.60 Billion
Vipshop Holdings Limited
NYSE:VIPS
USA $78.33 Billion
Emerge Commerce Ltd
V:ECOM
Canada CA$11.13 Million
Verkkokauppa.com Oyj
HE:VERK
Finland €171.57 Million
Harris Technology Group Ltd
AU:HT8
Australia AU$7.22 Million
Kogan.com Ltd
AU:KGN
Australia AU$190.15 Million
Articore Group Ltd
AU:ATG
Australia AU$109.41 Million
Enjoei S.A
SA:ENJU3
Brazil R$437.00 Million

Baozun Inc - Liquidity and Working Capital Analysis

Liquidity ratios measure a company's ability to pay off its short-term debts as they come due, using the company's current or quick assets. Working capital represents the operational liquidity available.

Key Liquidity Metrics

Metric Current 1 Year Ago 5 Years Ago
Current Ratio 1.87 1.95 4.17
Quick Ratio 1.56 1.56 3.70
Cash Ratio 0.00 0.00 0.00
Working Capital €3.16 Billion €3.40 Billion €6.96 Billion

Baozun Inc - Advanced Valuation Insights

This section examines the relationship between Baozun Inc's asset base and its market valuation, helping to identify whether the company's assets are efficiently translated into market value.

Key Valuation Metrics

Current Price-to-Book Ratio 0.27
Latest Market Cap to Assets Ratio 0.01
Asset Growth Rate (YoY) -2.6%
Total Assets €10.21 Billion
Market Capitalization $124.11 Million USD

Valuation Analysis

Below Book Valuation: The market values Baozun Inc's assets below their book value (0.01x), which may indicate investor concerns about asset quality or future growth.

Slight Asset Contraction: Baozun Inc's assets decreased by 2.6% over the past year, which may reflect streamlining or optimization of resources.

Annual Total Assets for Baozun Inc (2015–2024)

The table below shows the annual total assets of Baozun Inc from 2015 to 2024.

Year Total Assets Change
2024-12-31 €10.21 Billion
≈ $11.93 Billion
-2.55%
2023-12-31 €10.47 Billion
≈ $12.25 Billion
+3.48%
2022-12-31 €10.12 Billion
≈ $11.83 Billion
-17.83%
2021-12-31 €12.32 Billion
≈ $14.40 Billion
+17.61%
2020-12-31 €10.47 Billion
≈ $12.25 Billion
+47.60%
2019-12-31 €7.10 Billion
≈ $8.30 Billion
+76.72%
2018-12-31 €4.02 Billion
≈ $4.69 Billion
+34.94%
2017-12-31 €2.98 Billion
≈ $3.48 Billion
+25.66%
2016-12-31 €2.37 Billion
≈ $2.77 Billion
+25.36%
2015-12-31 €1.89 Billion
≈ $2.21 Billion
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About Baozun Inc

F:2BZA Germany Internet Retail
Market Cap
$140.27 Million
€119.98 Million EUR
Market Cap Rank
#18367 Global
#1711 in Germany
Share Price
€2.24
Change (1 day)
-3.45%
52-Week Range
€1.79 - €3.84
All Time High
€57.07
About

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operation… Read more